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Facebook设计与COVID-19业务变更相关的帖子模板

Facebook设计与COVID-19业务变更相关的帖子模板

Facebook正在提供一组模板,以帮助企业交流COVID-19大流行带来的需要了解的变化。

模板设计用于消息传递,例如:

  • 通知客户他们在业务暂时关闭时仍可以下订单。
  • 鼓励客户在线购物。
  • 争取社区的支持。
  • 共享购买礼品卡的链接。
  • 对客户表示感谢。

“我们知道许多企业现在正面临不可思议的挑战,包括与客户保持联系,因此我们想分享一些您可以做的事情,以克服这些挑战并保持联系。”

这是新模板的外观,可以立即下载。

下订单

与COVID-19业务变更相关的帖子的Facebook设计模板“ width =” 480“ height =” 480“ size =”(最大宽度:480px)100vw,480px“ srcset =” https://cdn.searchenginejournal.com/ wp-content / uploads / 2020/04 / 23c15060-cf3f-481c-a07e-6ad4a475957d-5e9634d661f36-480x480.jpeg 480w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/23c15060-cf3f -481c-a07e-6ad4a475957d-5e9634d661f36-680x680.jpeg 680w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/23c15060-cf3f-481c-a07e-6ad4a475957d-5e9634d661f36-768x768.jpeg 768w ,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/23c15060-cf3f-481c-a07e-6ad4a475957d-5e9634d661f36-1024x1024.jpeg 1024w,https://cdn.searchenginejournal.com/wp- content / uploads / 2020/04 / 23c15060-cf3f-481c-a07e-6ad4a475957d-5e9634d661f36-1600x1600.jpeg 1600w“ src =” https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/23c15060- cf3f-481c-a07e-6ad4a475957d-5e9634d661f36-480x480.jpeg

使用此模板时,Facebook建议提供联系信息,并包括接受订单的详细信息。

分享保持产品安全性所采取的措施也是一个好主意。

与COVID-19业务变更相关的帖子的Facebook设计模板“ width =” 480“ height =” 498“ Size =”(max-width:480px)100vw,480px“ srcset =” https://cdn.searchenginejournal.com/ wp-content / uploads / 2020/04 / 21619031-01c4-4416-b2cc-4022eb669951-5e9634ce4cfe2-480x498.png 480w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/21619031-01c4 -4416-b2cc-4022eb669951-5e9634ce4cfe2-680x705.png 680w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/21619031-01c4-4416-b2cc-4022eb669951-5e9634ce4cfe2-768x797.png 768w ,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/21619031-01c4-4416-b2cc-4022eb669951-5e9634ce4cfe2-1024x1062.png 1024w,https://cdn.searchenginejournal.com/wp- content / uploads / 2020/04 / 21619031-01c4-4416-b2cc-4022eb669951-5e9634ce4cfe2.png 1178w“ src =” https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/21619031-01c4- 4416-b2cc-4022eb669951-5e9634ce4cfe2-480x498.png网上购物

与COVID-19业务变更相关的帖子的Facebook设计模板“ width =” 480“ height =” 480“ size =”(最大宽度:480px)100vw,480px“ srcset =” https://cdn.searchenginejournal.com/ wp-content / uploads / 2020/04 / eb3431b5-3e3d-4f6b-9ec4-df9e16124fe7-5e9634324c8c6-480x480.jpeg 480w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/eb3431b5-3e3d -4f6b-9ec4-df9e16124fe7-5e9634324c8c6-680x680.jpeg 680w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/eb3431b5-3e3d-4f6b-9ec4-df9e16124fe7-5e9634324c8c6-768x768jp ,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/eb3431b5-3e3d-4f6b-9ec4-df9e16124fe7-5e9634324c8c6-1024x1024.jpeg 1024w,https://cdn.searchenginejournal.com/wp- content / uploads / 2020/04 / eb3431b5-3e3d-4f6b-9ec4-df9e16124fe7-5e9634324c8c6-1600x1600.jpeg 1600w“ src =” https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/eb3431b5- 3e3d-4f6b-9ec4-df9e16124fe7-5e9634324c8c6-480x480.jpeg

Facebook建议使用此模板来鼓励客户在您的实体店位置暂时关闭时在线购物。

这些帖子应包括指向您的网站或所售特定物品的链接。

与COVID-19业务变更相关的帖子的Facebook设计模板“ width =” 480“ height =” 498“ Size =”(max-width:480px)100vw,480px“ srcset =” https://cdn.searchenginejournal.com/ wp-content / uploads / 2020/04 / 9f6f7d34-f2d9-4910-a6d2-a7a13cc35972-5e963437a39f3-480x498.png 480w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/9f6f7d34-f2d9 -4910-a6d2-a7a13cc35972-5e963437a39f3-680x705.png 680w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/9f6f7d34-f2d9-4910-a6d2-a7a13cc35972-5e963437a39f3-768x797.png ,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/9f6f7d34-f2d9-4910-a6d2-a7a13cc35972-5e963437a39f3-1024x1062.png 1024w,https://cdn.searchenginejournal.com/wp- content / uploads / 2020/04 / 9f6f7d34-f2d9-4910-a6d2-a7a13cc35972-5e963437a39f3.png 1178w“ src =” https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/9f6f7d34-f2d9- 4910-a6d2-a7a13cc35972-5e963437a39f3-480x498.png寻求支持

与COVID-19业务变更相关的帖子的Facebook设计模板“ width =” 480“ height =” 480“ size =”(最大宽度:480px)100vw,480px“ srcset =” https://cdn.searchenginejournal.com/ wp-content / uploads / 2020/04 / 54bef640-69ae-49a9-9b23-fcfd9e68aeab-5e96344762fbd-480x480.jpeg 480w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/54bef640-69ae -49a9-9b23-fcfd9e68aeab-5e96344762fbd-680x680.jpeg 680w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/54bef640-69ae-49a9-9b23-fcfd9e68aeab-5e96344762fbd-768x768.jpeg ,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/54bef640-69ae-49a9-9b23-fcfd9e68aeab-5e96344762fbd-1024x1024.jpeg 1024w,https://cdn.searchenginejournal.com/wp- content / uploads / 2020/04 / 54bef640-69ae-49a9-9b23-fcfd9e68aeab-5e96344762fbd-1600x1600.jpeg 1600w“ src =” https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/54bef640- 69ae-49a9-9b23-fcfd9e68aeab-5e96344762fbd-480x480.jpeg

如果您的企业正处在特别困难的时期,Facebook建议使用此模板向您的社区寻求支持。

分享到您的企业可以接受捐款,并利用Facebook的新功能来设立企业筹款活动。

与COVID-19业务变更相关的帖子的Facebook设计模板“ width =” 480“ height =” 498“ Size =”(max-width:480px)100vw,480px“ srcset =” https://cdn.searchenginejournal.com/ wp-content / uploads / 2020/04 / d2e5052b-3aff-47ec-b2e0-108e7a300d4c-5e96345f12247-480x498.png 480w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/d2e5052b-3aff -47ec-b2e0-108e7a300d4c-5e96345f12247-680x705.png 680w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/d2e5052b-3aff-47ec-b2e0-108e7a300d4c-5e96345f12247-768x797.png 768w ,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/d2e5052b-3aff-47ec-b2e0-108e7a300d4c-5e96345f12247-1024x1062.png 1024w,https://cdn.searchenginejournal.com/wp- content / uploads / 2020/04 / d2e5052b-3aff-47ec-b2e0-108e7a300d4c-5e96345f12247.png 1178w“ src =” https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/d2e5052b-3aff- 47ec-b2e0-108e7a300d4c-5e96345f12247-480x498.png卖礼品卡

与COVID-19业务变更相关的帖子的Facebook设计模板“ width =” 480“ height =” 480“ size =”(最大宽度:480px)100vw,480px“ srcset =” https://cdn.searchenginejournal.com/ wp-content / uploads / 2020/04 / 3bfa8070-09c5-46b0-aad9-ad195aaa9afe-5e96345460623-480x480.jpeg 480w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/3bfa8070-09c5 -46b0-aad9-ad195aaa9afe-5e96345460623-680x680.jpeg 680w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/3bfa8070-09c5-46b0-aad9-ad195aaa9afe-5e96345460623-768x768.jpeg 768w ,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/3bfa8070-09c5-46b0-aad9-ad195aaa9afe-5e96345460623-1024x1024.jpeg 1024w,https://cdn.searchenginejournal.com/wp- content / uploads / 2020/04 / 3bfa8070-09c5-46b0-aad9-ad195aaa9afe-5e96345460623-1600x1600.jpeg 1600w“ src =” https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/3bfa8070- 09c5-46b0-aad9-ad195aaa9afe-5e96345460623-480x480.jpeg

鼓励客户使用Facebook的现成模板之一从您的企业购买礼品卡。

让人们知道如何查找和购买礼品卡,并在可能的情况下包括指向购买页面的直接链接。

与COVID-19业务变更相关的帖子的Facebook设计模板“ width =” 480“ height =” 498“ Size =”(max-width:480px)100vw,480px“ srcset =” https://cdn.searchenginejournal.com/ wp-content / uploads / 2020/04 / 5305ae90-8271-4d51-9e3d-a6c289fe8669-5e96344d3bc85-480x498.png 480w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/5305ae90-8271 -4d51-9e3d-a6c289fe8669-5e96344d3bc85-680x705.png 680w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/5305ae90-8271-4d51-9e3d-a6c289fe8669-5e96344d3bc85-768x797.png ,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/5305ae90-8271-4d51-9e3d-a6c289fe8669-5e96344d3bc85-1024x1062.png 1024w,https://cdn.searchenginejournal.com/wp- content / uploads / 2020/04 / 5305ae90-8271-4d51-9e3d-a6c289fe8669-5e96344d3bc85.png 1178w“ src =” https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/5305ae90-8271- 4d51-9e3d-a6c289fe8669-5e96344d3bc85-480x498.png表达感激之情

使用这些模板之一来表达对社区的感谢。

Facebook建议简短地传达您与社区的团结。

与COVID-19业务变更相关的帖子的Facebook设计模板“ width =” 480“ height =” 498“ Size =”(max-width:480px)100vw,480px“ srcset =” https://cdn.searchenginejournal.com/ wp-content / uploads / 2020/04 / d2e5052b-3aff-47ec-b2e0-108e7a300d4c-5e96345f12247-480x498.png 480w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/d2e5052b-3aff -47ec-b2e0-108e7a300d4c-5e96345f12247-680x705.png 680w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/d2e5052b-3aff-47ec-b2e0-108e7a300d4c-5e96345f12247-768x797.png 768w ,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/d2e5052b-3aff-47ec-b2e0-108e7a300d4c-5e96345f12247-1024x1062.png 1024w,https://cdn.searchenginejournal.com/wp- content / uploads / 2020/04 / d2e5052b-3aff-47ec-b2e0-108e7a300d4c-5e96345f12247.png 1178w“ src =” https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/d2e5052b-3aff- 47ec-b2e0-108e7a300d4c-5e96345f12247-480x498.png

您可以下载这些类型的帖子的更多模板 这里

其他建议

Facebook在这段时间内提供了其他建议,以保持客户关系。

回应讯息

通过利用直接嵌入Facebook界面的不同功能,企业可以更有效地响应消息。

例如,您的Facebook Page收件箱可用于接收来自Instagram和Messenger的消息。

仅需使用多个应用程序就无需跟上多个应用程序。

“即使您不能亲自与客户保持联系,也要保持联系。直接从您的Facebook Page Inbox回答客户从Messenger和Instagram收到的业务问题。”

如果这段时间您太忙于处理业务,Facebook建议您设置自动回复以处理常见问题。

常见问题可能包括有关营业时间,在线订购,安全惯例等的查询。

这里有些例子。

与COVID-19业务变更相关的帖子的Facebook设计模板“ width =” 480“ height =” 600“ Size =”(max-width:480px)100vw,480px“ srcset =” https://cdn.searchenginejournal.com/ wp-content / uploads / 2020/04 / 587858f1-9143-4e44-bc86-1f13ef3c0376-5e96342c4392c-480x600.jpeg 480w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/587858f1-9143 -4e44-bc86-1f13ef3c0376-5e96342c4392c-680x850.jpeg 680w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/587858f1-9143-4e44-bc86-1f13ef3c0376-5e96342c4392c-768x960.jpeg 768w ,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/587858f1-9143-4e44-bc86-1f13ef3c0376-5e96342c4392c.jpeg 806w“ src =” https://cdn.searchenginejournal.com/wp -content / uploads / 2020/04 / 587858f1-9143-4e44-bc86-1f13ef3c0376-5e96342c4392c-480x600.jpeg

与COVID-19业务变更相关的帖子的Facebook设计模板“ width =” 480“ height =” 553“ Size =”(max-width:480px)100vw,480px“ srcset =” https://cdn.searchenginejournal.com/ wp-content / uploads / 2020/04 / a059ed27-daa2-4737-973c-a001fe9e7da3-5e96342f86492-480x553.jpeg 480w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/a059ed27-daa2 -4737-973c-a001fe9e7da3-5e96342f86492-680x783.jpeg 680w,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/a059ed27-daa2-4737-973c-a001fe9e7da3-5e96342f86492-768x884.jpeg 768w ,https://cdn.searchenginejournal.com/wp-content/uploads/2020/04/a059ed27-daa2-4737-973c-a001fe9e7da3-5e96342f86492.jpeg 851w“ src =” https://cdn.searchenginejournal.com/wp -content / uploads / 2020/04 / a059ed27-daa2-4737-973c-a001fe9e7da3-5e96342f86492-480x553.jpeg

举行在线活动

如果您的企业计划举办自此以来被推迟的在线活动,Facebook建议在Facebook或Instagram上托管实时视频。

“ Live是一种非常不错的方式,只需在台式机或移动设备上使用相机即可在Facebook上播放实时视频。认为这是让您的客户进入幕后的机会。”

Facebook为直播视频提供以下建议:

  • 主持问答
  • 与观众中的某人一起直播并采访他们
  • 展示并解释您的产品或服务
  • 教你的听众如何做某事
  • 创建现场直播系列

要了解Facebook帮助企业应对COVID-19大流行的其他方式,请参见其商业资源中心 这里