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你想創建一個博客嗎？我們知道發布博客的想法可能會讓人感到害怕，特別是如果你不是一個技術嫻熟的人。但是，好消息是：無論你的技能如何，創建博客都比你想像的容易。
像WordPress這樣的博客平台讓任何人都可以在不知道單行代碼的情況下創建博客。設置博客後，您可以在後期編輯器中創建與Microsoft Word非常相似的內容。您可以使用易於使用的拖放界面自定義博客的設計，外觀和感覺。
換句話說，在2019年創建一個博客比10年前開始更容易。
所以，你想創建一個博客…但為什麼要聽我們說話？
與其他崇拜專家和假先知不同，我們只傳播我們的實踐。
我們在我們的職業生涯中建立了幾個大型博客，包括這個博客。幫助成千上萬的WordPress用戶開始使用博客，我們確切地知道如何從頭開始構建一個令人驚嘆的博客。
無論您是初學者還是僅需要複習，在本指南中，您都可以找到使您的博客正常運行所需的一切。
我們將本指南分為12個不同的章節：
目錄
- 第1章：為什麼要啟動博客？
- 第2章：選擇博客平台
- 第3章：創建博客 – 技術指南（逐步）
- 第4章：配置博客設置
- 第5章：基本的WordPress插件和教程
- 第6章：使用WordPress編輯器
- 第7章：創建WordPress頁面
- 第8章：編寫您的第一篇博文
- 第9章：推廣你的博客
- 第10章：WordPress SEO：入門
- 第11章：通過博客獲利
- 第12章：學習和掌握WordPress的資源
在本分步指南中，我們將指導您在不到一小時的時間內從頭開始創建博客。
如果你寧願直接切入追逐並潛入 分步技術教程，然後去吧。
第1章：為什麼要啟動博客？
自成立以來，博客已經走過了漫長的道路。最初，個人使用它來分享他們的個人想法和意見。現在甚至 全球各地的企業 利用博客擴大影響範圍併產生新的潛在客戶。
談到博客，有目的是至關重要的，或者隨著時間的推移你會失去方向和靈感。當你的博客有目的時，你的讀者會聯繫它，因為這個目的在你的寫作中閃耀。
以下是人們博客的一些原因：
期刊/個人博客
有些人在博客上記錄他們正在進行的所有事情，因此他們可以跟蹤他們的進度。它可以幫助您與社區中志同道合的人建立聯繫，並與他們建立長期的關係。
賺錢博客
許多人創建一個只有一個目標的博客：在線賺錢。
您的博客可以是您的半被動收入來源，這意味著即使您沒有積極更新它，您也可以賺錢。您可以通過以下方式從博客中獲利：
- 廣告：在您的博客上銷售廣告空間，並從中獲得穩定的收入來源。
- 聯屬網路營銷：將產品推薦給您的受眾群體，並在使用您的推薦鏈接進行購買時獲得收入。
- 銷售產品：創建一個您知道您的受眾喜歡並在您的博客上銷售的產品。
建立自己的權威
在這個擁擠的數字時代，博客可以幫助您展示您的專業知識，並建立您作為權威。為了做到這一點，你必須密切關注你的利基趨勢，並不斷博客。
請務必定期向您的受眾提供建議和建議，這樣他們就會發現您的博客是與您的利基相關的所有內容的首選資源。
1.1。為您的博客選擇正確的利基
在創建博客時，必須意識到博客並不總是成為彩虹和獨角獸。博客是一場馬拉松，而不是衝刺。
要長期運營博客，您需要堅持不懈。要堅持不懈，在為博客選擇主題時，您需要考慮幾個不同的事情：
- 激情：對於持久的博客，你需要選擇一個你真正熱衷的話題。你不能連續寫一篇不會讓你興奮的話題。
- 交通量：僅僅因為你喜歡一個主題並不總是意味著它是創建博客的最佳選擇。如果沒有其他人想要閱讀您將要選擇的主題的博客，那麼在進入之前您需要重新考慮該主題。
- 目的：在決定主題時考慮博客的目的。例如，如果您想通過廣告謀生，但利基率過低而流量較低，那麼您可能希望擴大自己的利基市場或改變您的貨幣化策略。
1.2。忘掉常規寫作課
博客與傳統寫作有點不同。如果你是一個有抱負的博主，那麼你可能不得不忘記你在英語課上教過的一些東西。
例如，當您在網上寫博客或寫作時，建議您製作短句甚至更短的段落，以便讀者可以快速使用您的文章。這主要是因為人們對網路的關注時間較短。
另一個區別是，印刷編輯經常建議作家寫第三人稱。但是，博主們應該用第一人稱的聲音寫作。通過以第一人稱語音書寫，您就像與朋友一樣直接與讀者交談。
除了直接與您的讀者交談外，您還必須針對搜索引擎優化您的博客帖子。這將有助於搜索引擎發現您的網站並將其編入索引，這樣您就可以吸引更多搜索引擎流量，也稱為自然流量。
第2章：選擇博客平台
您選擇的博客平台可以創建或破壞您的博客。
並非每個博客平台都是平等的。很容易被所有不同的博客平台所淹沒。所以，在你進入之前，值得花點時間研究幾個不同的因素：
- 您的博客目的：在選擇平台時，您必須檢查它是否與您的博客目標保持一致。
- 可用性：顯然，您需要選擇一個易於使用的平台。通過直觀的平台，您可以輕鬆完成任務，並且學習曲線極小。
- 獲利：仔細檢查您選擇的博客平台是否允許您通過廣告從博客中獲利。例如，某些平台，如免費的WordPress.com，不允許您通過博客獲利。這意味著如果你的目標是這樣一個平台不適合你 賺錢博客。
2.1。最佳博客平台攤牌
既然您已經知道需要考慮哪些因素，那麼讓我們來看看現有的不同博客平台。
WordPress.org
毫無疑問，WordPress是最受歡迎的博客平台。最初，WordPress是作為一個博客平台開始的，但它現在已經轉變為一個成熟的內容管理系統。
使用WordPress，您可以構建任何類型的網站，例如電子商務商店，論壇，利基社交網路等。
我們強烈建議您從WordPress開始，因為它可以讓您完全控制您的博客。
定價：要建立博客，您需要購買域名和網路託管帳戶。域名每年的成本約為14.99美元，網路託管成本每月約為7.99美元。我們已經 與Bluehost達成協議 對於IsItWP用戶，所以您每月只需支付2.65美元。
這意味著WordPress託管和免費域名60％的折扣。
維克斯 是一個免費的網站建設平台，也允許您從頭開始創建一個全新的博客。要使用Wix創建博客，您需要將Blog應用程序集成到Wix網站中。免費的Wix計劃允許您使用500 MB存儲空間和1 GB帶寬。
要刪除Wix品牌並增強內置功能，您可以購買高級計劃，每月17美元起。
WordPress.com是一個免費的博客平台，由與WordPress.org相同的人管理。使用WordPress.com，您可以創建免費博客，而無需購買域名。您可以升級訂閱以獲取增強功能，例如自定義域，獲利功能，其他存儲空間等。
一定要看看 WordPress.com和WordPress.org之間的差異。
定價：您可以免費開始基本博客。每年48美元，您可以連接自定義域名並刪除WordPress.com廣告。要通過博客獲利，您必須以每年96美元的價格獲得高級計劃。
Blogger是Google提供的免費博客平台。 Blogger允許您創建博客並通過廣告從中獲利，而無需花費一分錢。雖然它具有運行博客所需的所有功能，但您無法添加電子商務店面等增強功能。
定價：Blogger是一個100％免費的博客平台。
2.2。我們為什麼推薦WordPress.org？
我們建議每個人使用自託管的WordPress.org平台，因為它是一個真正優秀的博客平台。我們在所有網站上使用它，包括這個！
WordPress.com與WordPress.org之間的差異。
現在我們已經選擇了這個平台，讓我們來看看你需要什麼才能啟動WordPress博客。
第3章：創建博客 – 技術指南（逐步）
創建博客不是火箭科學。使用正確的工具集，您可以輕鬆地啟動並運行您的博客。
無論您想要創建什麼類型的博客，您都需要掌握一些內容，例如域名，博客平台和虛擬主機。
設置博客後，您需要自定義其外觀，添加基本功能等。
在本章中，我們將解釋：
- 如何選擇域名
- 如何設置域名和虛擬主機
- 如何在主機上安裝WordPress
- 如何安裝WordPress主題來自定義博客的外觀
- 如何安裝WordPress插件來添加功能
3.1。如何選擇域名
註冊域名既簡單又便宜，但為您的網站選擇合適的域名非常重要，這些域名易於輸入和記憶。
您的域名是您在互聯網上的博客地址，例如Google.com或IsItWP.com。這是您的客戶在瀏覽器中鍵入的內容，以訪問您的網站。域名通常每年花費14.99美元左右。
讓我們來看看為博客選擇域名時可以遵循的幾種不同方法。
尋找一個可品牌的域名
您可以使用關鍵字填充域名來提升博客搜索排名的日子已經一去不復返了。雖然在您的域名中包含關鍵字仍然可以產生積極影響，但填充關鍵字可能會對您的SEO工作產生負面影響。
在選擇域名時，建議使用關鍵字填充的品牌域名，如ProBlogger.com或OptinMonster.com，如copywritingtweaks.com或killercopywriting.com。
它們不僅容易記住，而且從長遠來看它可以幫助您獲得積極的SEO影響。
選擇正確的域擴展名
.com域名非常受歡迎，以至於人們更有可能在瀏覽器上輸入（yourblog）.com來訪問您的網站。事實上，如果你選擇不同的擴展名，那麼你可能想做額外的工作讓人們記住它。
當然，我們始終建議為您的博客選擇.com域名。但是，如果.com不可用，您可以使用.net或.org。
使用域名生成器
為您的博客選擇一個完美的域名可能會令人生畏，因為您的第一個域名很可能已經被選中。這意味著您需要集體討論域名思想並逐個檢查其可用性。
域名生成器只需輸入一個或兩個關鍵字，即可自動生成大量域名提示，從而幫助您節省時間。
你可以選擇 IsItWP的域名生成器 尋找完美的域名。
3.2。如何設置域名和虛擬主機
既然您已經找到了域名，那麼您需要做的下一件事就是註冊並設置網路託管。
如果您是網路空間的新手，下面是域名的定義和 虛擬主機。
域名：您的域名是您在互聯網上的博客地址，如Google.com或IsItWP.com。這是您的客戶在瀏覽器中鍵入的內容，以訪問您的網站。域名通常每年花費14.99美元左右，但我們將在本文後面向您展示如何免費獲取域名。
網路託管：您的網路託管帳戶是您的博客內容和文件的存儲位置。把它想像成你網站的房子。當訪問者通過鍵入您的網址（域名）嘗試訪問您的博客時，他們將被定向到存儲在您的網路託管伺服器中的網站文件。網路託管通常每月收費7.99美元。
當您第一次啟動博客時，域名和託管的總成本似乎相當多。
這就是我們與之達成協議的原因 BlueHost的 為我們的用戶提供免費域名，免費SSL，以及WordPress主機超過60％的折扣。
BlueHost的 是世界上最大的託管公司之一。自2005年以來，他們一直參與WordPress社區，他們是WordPress.org官方推薦的託管服務提供商。
注意：我們相信完全透明。如果您使用我們的推薦鏈接購買主機，那麼我們將免費獲得一筆小額傭金。您實際上可以獲得託管+免費域名+免費SSL的折扣。我們可以從任何託管公司獲得傭金，但我們只推薦我們真正相信會給我們的讀者帶來價值的產品。
要開始使用WordPress博客，請訪問 Bluehost的網站 然後單擊立即開始按鈕。
在下一頁，您將被要求選擇一個計劃。由於您剛剛開始，您可以選擇基本計劃，其中還包括免費域名和免費SSL證書免費的SSL證書。隨著網站的增長，您隨時可以升級帳戶。
您現在可以選擇現有的域名或免費購買新域名。我們建議您使用新域名，因為它是免費的。
系統會提示您輸入帳戶信息。只需點擊幾下，即可輕鬆註冊。
輸入您的詳細信息後，向下滾動頁面，直到找到包裹信息框。您可以選擇12個月，24個月或36個月的基本計劃。您還會看到預選了一些插件會增加總價。您可以取消選中這些插件，因為您不會立即需要它們。如果需要，您可以隨後添加它們。
注意：選擇36個月計劃將為您帶來最物超所值！
配置完計劃後，請進一步向下滾動頁面以輸入付款詳細信息。您需要同意他們的服務條款，然後單擊「提交」。
而已！
您已成功訂閱託管計劃。系統會要求您為帳戶創建密碼。之後，您將收到一封電子郵件，其中包含有關如何登錄Web託管控制面板（cPanel）的詳細信息，您可以在其中管理從託管文件到電子郵件和支持的所有內容。
3.3。如何在Web主機上安裝WordPress
使用Bluehost，您不必經歷單獨的WordPress安裝過程，因為Bluehost現在默認執行此操作。您所要做的就是選擇您的WordPress主題，然後指定您的博客的名稱和標語，您就可以開始使用WordPress了。
訂閱您的主機方案後，現在將提示您選擇WordPress主題。您可以在此步驟中選擇任何內容，因為您以後可以隨時更改主題（我們將在本教程的後續步驟中向您展示如何執行此操作）。最重要的部分是開始構建您的博客，所以請繼續選擇任何吸引您眼球的主題，以吸引您的興趣。
然後，系統會要求您為博客選擇名稱和標語。
指定詳細信息後，單擊「下一步」。 Bluehost現在將自動為您安裝WordPress。一旦完成，它會顯示一個這樣的屏幕：
您可以通過將wp-admin附加到您的網址來登錄您的網站。以下是您的WordPress登錄URL應如下所示：
http://example.com/wp-admin
您現在可以使用發送到您的電子郵件地址的憑據登錄您的WordPress博客。
3.4。如何安裝WordPress主題
現在您已登錄WordPress，更改博客的視覺外觀很容易。您所要做的就是找到合適的WordPress主題並將其安裝在您的WordPress博客上。
默認的WordPress主題很好，但如果您想為您的網站提供不同的外觀，那麼您可以從官方主題目錄中找到另一個主題並將其安裝在您的網站上。
但在為博客選擇隨機免費主題之前，請先查看我們的列表 頂級WordPress主題 並決定哪一個是最佳選擇。
如果您選擇高級主題，則必須從主題供應商的網站下載並上傳到您的WordPress。
如果您決定使用官方主題存儲庫中的免費WordPress主題，則可以直接從WordPress儀錶板進行搜索和安裝，而無需將其下載到您的計算機。
要安裝免費主題，請導航到WordPress儀錶板中的外觀»主題。然後單擊「添加新主題」框。
您將在儀錶板中看到一些精選主題。在安裝主題之前，您可以通過單擊顯示的縮略圖進行預覽。
您還可以通過單擊「特徵過濾器」按鈕，根據布局，功能和博客位置過濾主題。
在右側角，在搜索欄中鍵入主題名稱。找到正確的主題後，將滑鼠懸停在其圖像上，然後單擊「安裝」按鈕。接下來，您需要單擊「激活」以更改博客的外觀。
3.5。如何安裝WordPress插件
現在您已經安裝了WordPress主題，您可能想知道如何通過添加聯繫表單，照片庫等功能來增強您的博客。
使用WordPress，您可以找到數以千計的免費插件（應用程序），讓您輕鬆地為博客添加其他功能，而無需觸及任何一行代碼。就像WordPress主題一樣，您可以在WordPress儀錶板中輕鬆找到並安裝WordPress插件存儲庫中的免費插件。
您所要做的就是訪問插件»添加新頁面並使用右側角落的搜索框查找插件。找到要查找的插件後，單擊「立即安裝」按鈕，然後單擊「激活」。
第4章：配置博客設置
到目前為止，您已經擁有了基本的博客設置。
您已經知道如何更改WordPress主題並安裝插件。到現在為止還挺好。
在您開始在博客上發布文章之前，您需要更改一些默認博客設置並根據您的偏好進行調整。讓我們來看看…
4.1。選擇您的永久鏈接結構
在WordPress中，永久鏈接是您在網站上發布的內容的網址/網址。這是人們進入瀏覽器地址欄訪問您網站的網頁的內容。
錯誤的永久鏈接選擇可能會損害您的搜索引擎流量和引薦流量，因此在設置網站時選擇正確的鏈接非常重要。
名為Plain的默認永久鏈接結構在您的URL中包含一些隨機數字，它不會告訴您的內容，因此幾乎任何其他選擇都更好。選擇最適合您需求的產品。
要選擇正確的永久鏈接結構，請轉到WordPress儀錶板中的設置»永久鏈接。
如果您沒有任何首選項，只需從列表中選擇「帖子名稱」選項即可。
4.2。選擇搜索引擎可見性
WordPress附帶一個選項，允許您輕鬆阻止搜索引擎單擊索引您的網站。更不用說，如果您正在運行公開的網站或博客，則不應選中此選項。
但是，如果您想考慮阻止搜索引擎索引您的網站，以下是一些用例。
- 私人內容：您可能不希望將私人內容編入索引，例如會員網站，這是專門為您的會員創建的。
- 測試/開發/演示站點：為避免生產站點的重複內容損失，您可能希望從搜索引擎中取消索引您的開發站點。
- 動態內容：同樣，如果您創建的動態內容過於頻繁，您可能希望阻止搜索引擎將您的網站編入索引。
4.3。配置WordPress定製程序
想要在預覽網站外觀時立即更新主題設置嗎？
現在可以使用WordPress Customizer。 WordPress定製程序允許您使用不同的主題，不同的主題設置等預覽您的網站內容。
例如，您可以輕鬆設置站點標題，標語和Favicon。
要更改設置，您只需導航到外觀»自定義。
4.4。創建導航菜單
導航菜單提供了一些指向您網站最重要頁面的快速鏈接。在WordPress中，導航菜單是一個主題功能。
它的外觀和顯示由您的WordPress主題控制。創建了一些重要頁面後，您可以繼續設置導航菜單。
要添加，編輯或管理導航菜單，請轉至外觀»菜單。然後，單擊「創建新菜單」。
現在將提示您指定菜單名稱。
正如您在屏幕截圖中看到的，我們的主題支持2個不同的菜單位置：頂級菜單和社交鏈接菜單。請記住，菜單位置及其名稱因主題而異。
接下來，選擇要添加到菜單的頁面，然後單擊「添加到菜單」。
您可以通過拖放重新定位菜單。然後，您可以選擇菜單位置，然後單擊「保存菜單」按鈕。
4.5。設置邊欄/頁腳小部件
WordPress小部件是簡單的可移動元素，可讓您輕鬆自定義您的網站。您可以使用小部件執行各種操作，例如顯示最近的帖子，熱門評論，電子郵件註冊框等。
您可以將小部件添加到網站的小部件就緒區域。通常，這意味著您的博客側邊欄，但許多主題支持將小部件添加到頁腳以及主頁中的其他部分。
要將小部件添加到小部件就緒區域（例如側邊欄和頁腳），請按照以下步驟操作。
導航到外觀»窗口小部件。
在左側面板中，您可以找到可用小部件的列表。您可以在右側找到幾個不同的框，這些框是您的主題支持的小部件就緒區域。
在我們的示例中，我們的小部件支持3個不同的小部件就緒區域：側邊欄，頁腳1和頁腳2。
要添加小部件，您只需將其拖動到任何小部件就緒區域即可。
4.6。決定接受評論
評論是任何博客或在線出版物的命脈。博客不是獨白。它們是為了通過評論與讀者進行雙向對話而構建的。
通過博客評論，您可以鼓勵您的讀者與您和其他讀者互動。但是你總是需要在評論上線之前調整你的評論。這樣您就可以確保只發布合法的評論。
默認情況下，WordPress允許用戶對您的博客發表評論。如果您不想接受評論，可以轉到設置»討論，然後取消選中允許其他人發布新文章評論旁邊的框。
↑返回目錄
第5章：基本的WordPress插件和教程
在工具箱中使用正確的插件集是擴展WordPress博客核心功能所必需的。
每個博客在受眾，內容，設計和功能方面都是獨一無二的。但是，有一些常見的插件幾乎每個博客都必須安裝。由於很容易被WordPress可用的所有不同插件所淹沒，幾乎完全相同，我們精心挑選下面最好的插件。
我們在自己的網站上使用這些插件，並建議我們的用戶也安裝它們。為了您的方便，以及插件的名稱，我們還解釋了它們的用途，並提供了專業版和免費版的鏈接。
- 使用WPForms構建聯繫表單 – 臨 | 自由
- 使用MonsterInsights將您的網站與Google Analytics相關聯 – 臨 | 自由
- 使用Yoast SEO改善您的SEO – 臨 | 自由
- 添加額外的安全層 Sucuri
- 使用Updraft Plus定期備份 – 臨 | 自由
- 用。提高WordPress的性能 W3總緩存
- 使用Akismet阻止垃圾評論 – 臨 | 自由
- 通過增加您的訂閱者和銷售 OptinMonster
由於關於所有插件的詳細解釋將是壓倒性的，我們將解釋如何使用上面列出的插件為您的博客添加3個最重要的功能。
- 如何使用WPForms添加聯繫表單
- 如何使用MonsterInsights將您的博客與Google Analytics相關聯
- 如何通過Yoast SEO提高您的SEO
5.1。如何使用WPForms添加聯繫表單
無論您的博客主題如何，都必須在您的博客上包含聯繫表單。在您的博客中添加聯繫表單可讓訪問者輕鬆與您聯繫。
WPForms 是WordPress初學者最好的聯繫表單插件。它允許您使用拖放構建器創建聯繫表單，並允許您輕鬆地將其發布到站點上的任何位置。
使用WPForms的一些好處是：
- 創建任何類型的在線表格無憂無慮，如聯繫表格，捐贈表格，註冊表格，註冊表格等……
- 您使用WPForms創建的所有表單都將100％響應，這意味著它適用於移動設備，平板電腦和台式機。
- 將您的表單與您的收藏無縫集成 電子郵件營銷工具 或第三方網路應用程序。
- 和更多…
閱讀 完成WPForms審核。
要在博客上創建表單，首先，您必須通過導航到插件»添加新項來安裝WPForms。搜索WPForms插件，當它出現時，單擊立即安裝，然後單擊激活。
然後，您將被引導到WPForms的漂亮歡迎頁面。您可以單擊「創建第一個表單」按鈕或單擊「WP表」»「新建」以創建第一個表單。
接下來，系統將提示您選擇模板。您可以選擇其中一個預製模板，也可以從空白表單開始。如果需要，您可以為您的第一個聯繫表單提供自定義名稱。
WPForms可以輕鬆地使用拖放功能構建表單。單擊左側面板中相應的表單域以將其添加到表單中。 You can also easily re-arrange them and even remove any unnecessary fields with ease. After making the necessary changes, click Save.
Next, go to your post or page editor and click the Add Form button above the text editor.
You will need to select the right form you want to publish and then click Add Form and then click Publish.
而已！ You』ve successfully published a contact form.
Want to create a contact form the easy way?然後， get started with WPForms today。
Want to start with the free version instead? Try WPForms Lite。
5.2。 How to Connect Your Blog to Google Analytics With MonsterInsights
If you want to grow your blog traffic, then you need to understand how people are finding your blog and what they do once they』re on your blog.
The easiest way to track user interaction on your site is using Google Analytics. Google Analytics is the best tracking solution for websites, and it』s free to use.
The MonsterInsights plugin makes it easy for you to set up Google Analytics on your WordPress blog. Plus, it allows you to make use of the full potential of Google Analytics tracking, like file downloads tracking, ads tracking, form submissions tracking, eCommerce transactions tracking, etc. without having to touch a single line of code.
Read the complete MonsterInsights review。
To set up Google Analytics on your blog, head over to Plugins » Add New. Search for MonsterInsights and, when the plugin shows up, click Install Now and then, activate.
Head over to Insights » Settings to authenticate your blog with Google Analytics. Click Authenticate with your Google account.
On the next screen, select your Google account.
Next, allow MonsterInsights to manage your account.
Finally, select the correct website profile for your blog and click Complete Authentication.
After authentication, you can easily find out how your website is doing by visiting Insights » Reports.
Get started with MonsterInsights today to easily set up Google Analytics on your site.
Want to start with the free version instead? Try MonsterInsights Lite。
5.3。 How to Improve Your SEO With Yoast SEO
Want to attract a targeted audience to your blog? The best way to attract targeted visitors is to drive more search engine traffic, also known as organic traffic, by improving your website』s SEO.
According to OptinMonster, SEO is the practice of increasing your website traffic by getting your web pages to rank higher in search engine results. Visitors who arrive at your site via search engines are referred to as organic traffic.
SEO can get technical and complicated but thanks to free SEO plugins and WordPress SEO guides, it has gotten quite easy, even for beginners.
While you can find tons of different SEO plugins out there, we use and recommend Yoast SEO。 It』s the most popular SEO plugin on the market.
With Yoast SEO, you can easily add meta tags and titles to your WordPress blog posts / pages. It also forces you to choose a focus keyword for your blog posts and pages to make sure you』re using the keyword appropriately on that page.
From your WordPress dashboard, go to Plugins » Add New. Search for Yoast in the search bar that you can find in the top right-hand corner. The Yoast SEO plugin will appear on your page. Click Install and then Activate.
In your WordPress dashboard, you can now find the SEO menu in the left-hand taskbar. Simply click on it. If the plugin detects any SEO errors, you can fix them by following the suggestions provided.
Setting up Yoast SEO is easy using the configuration wizard. Simply click on configuration wizard to get started.
In the first step, you』ll be asked whether you want to configure Yoast SEO yourself or hire an expert to do it for you. Select CONFIGURE YOAST SEO to do it yourself.
In the next step, you』ll be asked whether your site is ready to be indexed. You can choose option A. Then, click Next.
You need to choose the website type in the next step. For you, it』s blog. Then, click Next.
For Google』s knowledge graph card, you』ll be asked whether the blog is run by a person or a brand. If Person is selected, you』ll have to specify the name of the person. If Company is selected, you』ll have to add the logo as well. Then, click Next.
You can now enter your social media profile URL in its appropriate field. Then, click Next.
In the Search engine visibility step, you don』t have to change the default settings because they』re set up to index your posts and pages. Simply click Next.
Author archives might create duplicate content issues for search engines. To prevent it, you can disable it if your blog doesn』t have multiple authors.
Next, you』ll be prompted to connect your website to Google Search Console, which is a free tool that gives you detailed insights into how your blog content is being perceived by Google.
Next, you can set up a title for your blog, and then, click Next.
You can now exit the configuration wizard because the other steps were created for promotional purposes such as signing up for the Yoast』s newsletter.
Get started with Yoast SEO today to improve your blog』s SEO.
↑ Go back to Table of Contents
« Previous: Chapter 4 – Configuring Your Blog Settings
Chapter 6: Working with WordPress Editor
WordPress boasts about being the best publishing platform in existence, in terms of popularity and flexibility. Of course, with a whopping 60% market share, WordPress beats the pants off all their competition.
However, the main downside is that the post and page editors aren』t as sleek as other blogging platforms. The default WordPress editor, which now known as Classic Editor, has a word processor style interface. It allows users to input text in either Text or Visual modes. Since it had been a part of WordPress for over a decade, existing users are accustomed to this interface.
However, editors of other publishing platforms, such as Medium or Ghost are way more intuitive than that of WordPress.
To make adding rich content to WordPress easier and enjoyable, with the 5.0 release, WordPress will be shipped with a brand new editor, known as Gutenberg.
In this chapter, let』s take a look at the differences between Gutenberg and Classic Editor.
6.1。 Writing Content – Classic Editor vs. Gutenberg
By default, WordPress is shipped with Classic Editor, which allows users to input text in either Text or Visual modes.
With Classic Editor, users can』t preview the finished page instantly while writing the content. Editing and moving different elements can also be a hassle. Users will have to switch back and forth between Text and Visual modes. They can also create spacing and sizing problems. This is where the Gutenberg editor comes in.
The Gutenberg editor lets you see how a finished page looks like while in the editor. That way you can adjust sizing and spacing in real time without having to switch to the preview panel. The entire editing experience has been rebuilt for media-rich content.
Gutenberg separates all the elements on your content into individual units called blocks. Unlike the Classic Editor, Blocks in Gutenberg help you easily customize the style and appearance of your multimedia content without the need of using custom code.
6.2。 Deciding on Choosing a Page Builder
Without a doubt, Gutenberg』s built for providing unmatched writing and editing experience on WordPress. Its goal is to make adding rich content to WordPress simpler and enjoyable. However, it doesn』t mean to replace the page builder plugins for WordPress.
The built-in WordPress editors come with all the essential tools out of the box to create a basic page on your site. However, if you want to build an eye-catching page, then you might want to use a page builder on your site.
Not only does it help you create a custom layout for your web page, but you can also create a stunning page without changing your existing WordPress themes.
我們建議使用 Beaver Builder for building a custom page. You can also check out the best page builders for WordPress。
We hope now you have a basic idea about WordPress editors. In the next 2 chapters, we』ll explain how to create WordPress pages and posts.
↑ Go back to Table of Contents
« Previous: Chapter 5 – Essential WordPress Plugins & Tutorials
Chapter 7: Creating WordPress Pages
In WordPress, you can publish content either as a post or page. When you want to publish a regular blog article, you write a post and when you want to publish a standalone web page, like About, Contact pages, you write a page.
Another difference is that Posts allow you to organize the content using categories and tags, whereas pages allow you to apply custom templates and reorder them based on your needs.
7.1. Essential Pages You』ll Need
主頁
Your homepage is probably the first page your visitors see on your blog. To warmly welcome your first-time visitors, you might want to customize your homepage. Just take a look at an example of IsItWP』s homepage for inspiration.
By default, WordPress sets your blog page as the homepage. However, you can create a page and choose it as your homepage. Before you dive in and create a homepage, below are a few things to consider.
- Built-in template: Check if your theme supports a homepage template. In that case, you can make use of it rather than creating a brand new homepage unless you want a different one.
- Full-width layout: If you want to set up a homepage on your own, you might want to choose a full-width / no-sidebar layout for the page. That way you can avoid sidebar elements from your homepage and easily create a highly customized page.
- Choose a page builder: You can find dozens of different page builders that help you create a stunning customized page on your own.
Once you』ve a page set up for the homepage, you can go to Settings » Reading.
Then select static page as your homepage and then choose your preferred homepage and posts page.
About Page
Creating an about page is a great way to build an emotional connection with your audience. On your about page, you can explain how you started, why and what values your blog stands for.
It』s essential for you to understand the motivations and fears of your audience before creating an about page. That way, you can create a compelling story of yourself that your audience can easily relate to. You』ll also need to figure out the right emotional ties to link your blog with your readers』 problems.
If you』re looking for inspiration, take a look at the about page of SyedBalkhi.com.
In the about page, Syed reveals the struggles he encountered throughout his journey as an entrepreneur. Since the blog』s targeted at aspiring entrepreneurs and marketers, readers can easily forge a connection with their daily lives.
Contact Page
Your contact page plays an important role in turning your website visitors into customers. If you want to encourage your audience to connect with you, then make sure to add a contact form to your contact page.
Compared to displaying an email address, having a contact form in your contact page makes it easier for your audience to connect with you. That way, your audience can get in touch with you without leaving your site.
您可以使用 WPForms to build a contact form on your site, which is one of the best form builder plugins for WordPress.
7.2。 How to Create a Page with Classic Editor
To create a new page, head over to Pages » Add New.
You can now specify title for your new page and add some content in the text area.
The Page Attributes section allows you to choose a parent page. You can also nest pages based on your needs.
Some WordPress themes provide you with custom page templates. Choosing a template helps you easily add structural variations to your web pages.
After adding content, preview your page and then click Publish. You』ve successfully published a new page.
7.3。 How to Create a Page with Gutenberg
Now let』s take a look at how to create a page using Gutenberg editor.
The first thing you』ll need to do is install and activate the Gutenberg plugin。 This will replace the Classic Editor with Gutenberg.
To create a page, head over to Pages » Add New. You』ll be prompted to add a title for the post. You can then start writing content, just like the Classic Editor.
Gutenberg allows you to easily add any content block you』d like such as text, images, galleries, hero images, buttons, etc. To add a block, all you have to do is click on the Inserter tool (+).
To find the Page Attributes section, click the gear button on the top right-hand corner and then, click on the Document tab. In Page Attributes, you can choose a parent page and nest pages based on your needs.
In the Document tab, you can change your page template to add structural variation to your pages.
To customize any Block, you can navigate to the Block tab and change the configurations of your selected Block.
↑ Go back to Table of Contents
« Previous: Chapter 6 – Working with WordPress Editor
Chapter 8: Writing Your First Blog Post
Now that you』ve created static WordPress pages and filled sidebar and footer with appropriate information, it』s time to start publishing your first blog post.
By this point, you might have already figured out the purpose and niche of your blog. If you don』t, you can go back to Chapter 1 to learn it.
8.1. How to Create a Post with Classic Editor
To create your first blog post, head over to your post editor by clicking Posts » Add New.
You will need to add a title to your post and start writing content in your post editor. To upload images to your blog, all you have to do is drag and drop your images into the text editor from your computer. Alternatively, you can use the Add Media button to upload your images and videos.
8.2. How to Create a Post with Gutenberg
The first thing you』ll need to do is install and activate the Gutenberg plugin.
To create a post, head over to Posts » Add New. You』ll be prompted to add a title for the post. You can then start writing content, just like the Classic Editor.
Gutenberg allows you to easily add any content block you』d like such as text, images, galleries, hero images, buttons, etc. To add a block, all you have to do is click on the Inserter tool (+).
8.3. Adding Categories and Tags
The content of your WordPress blog is organized by categories and tags.
Categories are basically a broad grouping of your blog posts. Think of it as general topics you cover or a table of contents for your blog. As they』re hierarchical, you can have as many as subcategories for each one.
Tags are meant to describe specific details of your post. They can be used to micro-categorize your content and they』re not hierarchical.
Here』s how to add categories and tags with Classic Editor:
In your post editor screen, scroll down to the categories meta box on the right side. You can click Add New Category or simply choose from the existing categories.
Similarly, using the Tags meta box, you can create new tags or choose from the existing tags.
With Gutenberg, to add a category and add tags to your blog post, you can click on the gear icon on top right-hand corner of your editor. Within the Document tab, you can add categories and tags to your blog post. You can also change your featured image, excerpt, and even change the Status and Visibility options.
To customize any Block, you can navigate to the Block tab and change the configurations of your selected Block.
You can click on the 3 dots for changing the view of your editor. You can also switch to code editor if you』d like.
Finally, you can click the Publish button on the right-hand corner.
↑ Go back to Table of Contents
« Previous: Chapter 7 – Creating WordPress Pages
Chapter 9: Promote Your Blog
A blog without readers and engagement is a dead blog. There』s no value in maintaining a blog if no one wants to consume your content.
Just because you published some great content on your blog, doesn』t always mean that it could bring in loads of traffic. In fact, you』ll need to to attract the right segment of readers who will love the type of content you publish. Otherwise, they won』t stick around, which won』t be profitable for you in the long run.
In this chapter, we』ll explain a few different ways to promote your blog.
- Create pillar content
- Email outreach
- Email marketing
- Social media
- 其他方法
9.1. Create Pillar Content
Before you dive in and start promoting your blog, it』s essential for you to publish some pillar content on your site. In fact, no one wants to stick to a site that doesn』t provide value. That means, if you』re driving traffic to a blog that doesn』t have a solid foundation, like pillar content, then you』re losing some of your most valuable assets: time, money, and other resources.
Pillar content is the founding stone of your blog. Usually, it』s a series of blog posts that represent your best work, but it can also be infographics, videos, or any other type of content.
The main benefit of pillar content is that it brings in a rush of new visitors and backlinks. Since it provides some sort of value, your audience is more likely to stick to your blog and promote it. Best of all, it continues to attract more traffic – long after they』re initially posted.
Not sure what type of blog posts you should write?
Don』t worry! We』ll explain a few different types of blog posts that are proven to work.
- Tutorials and how-to guides: Explain how to do a tedious task step-by-step, in an easy-to-follow style. This particular guide that you』re reading right now is a perfect example of a tutorial.
- Listicles: List posts are always among the most-shared content on the internet because they』re easy to digest.
- Latest industry news: Keep an eye on the latest industry news and blog about it. You can even explain what each trend means to an average reader, and how they can embrace the changes in your industry.
- Controversial subjects: Talking about controversy can bring some readers to your blog but be cautious! Controversies can be highly emotional. Be aware of the language you use, and try not to be purposely malicious when expressing your thoughts.
Looking for more blog post ideas?讀 73 types of blog posts that are proven to work。
Bear in mind that blogging is a constant process. Just because you』ve created a series of posts, doesn』t mean that you』ve done with content. Remember, blogging is a marathon, not a sprint.
The success of your blog lies in how persistent you』re in terms of producing quality content. Now, you don』t have to produce one blog post every day. Have a publishing schedule and stick to it.
9.2. Email Outreach
Once you』ve laid a solid foundation for your blog by creating a series of pillar content, it』s time to step up and start promoting your blog.
Email outreach helps you promote your blog in a few different ways: You can drive traffic and backlinks, get press mentions, offer guest posts on popular blogs, and more.
Without a doubt, email outreach is the easiest way to develop a personal connection with influencers in your niche. Here』s how to do email outreach, the right way.
Step 1: Understand your purpose.
For example, you can start an outreach campaign to offer guest articles on popular blogs. Or if you want to build backlinks, you might want to pitch influencers and let them know you』ve produced valuable content on your blog that are worth linking to.
Step 2: Find email addresses based on your purpose.
If you』re looking to guest post, then create a list of email addresses of popular bloggers.
Step 3: Use an email outreach tool, like OutreachPlus to create an outreach campaign.
OutreachPlus helps you personalize your campaign, for higher deliverability, reply and engagement. It streamlines your outreach effort and helps you produce the best results.
With the right strategies, email outreach can be very effective in building backlinks and driving traffic.
9.3.電子郵件營銷
Did you know that 95% of your first-time visitors will never return to your site? That means if you』re not building a connection with your first-time visitors and making them visit repeatedly, they』ll be gone forever.
Creating an email newsletter is the best way to build connection with your audience and encourage them to return to your site.
To create an email newsletter, you can choose an email marketing software like Constant Contact 要麼 MailChimp。 You can occasionally send them useful emails to build a longlasting relationship. Once in a while, you can promote your recent blog posts in your newsletter and encourage your subscribers to visit your site.
9.4.社交媒體
Social media is one of the most reliable traffic sources for your blog. If you』re struggling to crack the code on driving social traffic to your blog, below are a few tips that might help.
Set Up the Basics
Create a profile for your blog on various social networking sites. You can showcase those profiles on your blog and encourage your users to connect with you. Additionally, install a social sharing plugin like Shared Counts and make it easier for your users to share the content on social media.
Focus on One or Two Social Media Platforms
Focusing on every social network out there can spread yourself too thin. If you』re under a limited budget and resources, it』s in your best interest to focus only on one or two social platforms initially.
If you』re looking for inspiration on driving social media traffic, you can check out how to increase Facebook traffic by 332%。
Optimize Your Content
If you』ve ever shared a blog post on social media, you might have noticed that the social network automatically pulls out the image, title and description of your content. This info gives a basic outline about the content you』re sharing, which entices other users to click on it.
If you can』t find a beautiful preview of your post while sharing it on social media, chances are your theme doesn』t support OG (Open Graph) tags. OG tags help social networks pull the right info from your link. If you』re having the same issue for the links you share, then you might want to check out how to fix Facebook incorrect thumbnail issue。
9.5. Other Ways to Promote Your Blog
Below are a couple more ways to promote your blog.
Blog commenting: Actively comment on popular blogs in your niche and get involved in the conversations. When users click on your name, they』ll be directed to your blog (provided that the blog you commented on allows backlinks from a commenter』s name).
Search engine optimization (SEO): SEO enables you to grow your website traffic by getting your blog posts to rank higher in search engines. With onsite and offsite SEO tactics, you can drive more targeted organic traffic to your site. You can find more on this in the next chapter.
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« Previous: Chapter 8 – Writing Your First Blog Post
Chapter 10: WordPress SEO: Getting Started
Want to drive targeted traffic to your site from search engines? Search engine optimization (SEO) can be tricky due to the ever changing search algorithms.
However, with the right strategy, you can grow your organic traffic despite the constant algorithm changes. By following the best SEO tactics, you』re allowing search engines to easily scan and index your website.
In this chapter, we』ll discuss the following:
- Keyword research
- On-page SEO
- Link building
10.1. Keyword Research
Keyword research is one of the most important aspects of SEO. Keyword researching helps you understand what your audience is looking for on Google.
Ideally, you』ll need to find every possible combination of keywords that your potential audience use on Google to find your content.
Below are a few keyword research tools that you may find helpful.
- Google Keyword Planner: Keyword planner is a free tool that helps you find the right keywords for your AdWords campaigns. You can use the same tool for brainstorming your content ideas.
- Google Search: Google Search helps you find a lot of related keywords for your blog. You can find the related keywords at the bottom of your search results page.
- SEMRush: SEMRush is a paid tool that helps you find a list of potential keywords for your blog. It helps you find out what works for your competition, what site visitors in your industry are searching for, and what keywords you should focus on.
Once you have a list of potential keywords, it』s time to create an editorial calendar to streamline your content creation process.
10.2。 On-page SEO
In order to rank higher on Google and position your web pages on top of search results, you』ll need to optimize your web pages for search engine.
With WordPress, it』s easy to optimize your website for search engines. Here』s how to do it.
Install an SEO plugin
An SEO plugin helps you make your website search engine friendly. We recommend installing the Yoast plugin on your site. Upon installing the plugin, you』ll find a meta box on every post and page editor to add SEO title, description and focus keyword.
Yoast SEO forces you to choose a focus keyword when you』re publishing content, and then ensures you』re using it properly on that page.
Add alt Tags for Images
Alt tags help describes what』s on the image. Google places a relatively high value on alt text to identify what is on the image and the topic of the surrounding text.
Internal Linking
Add 2-3 internal links to every single post.
Internal links allow users to navigate to other pages. It keeps your visitors longer on your site and more importantly, increases your link juice, which improves your SEO.
10.3. Link Building
Link building is a major factor in how Google ranks web pages. You can improve the ranking of your blog by increasing the number of high-quality links that link to your pages.
There are lots of different ways to legitimately build backlinks to your site. Let』s take a look at a few of them below.
Create pillar content:
We』ve mentioned it already but we』re saying it again. Before you dive in and trying to build backlinks, make sure you already have published a handful of content that is worth linking to. Some examples of pillar content are how-to guides, listicles, and case studies.
Create shareable infographics:
You can either hire a graphic designer or create it by yourself using an infographics creator tool such as Canva， Piktochart 要麼 Visme。 After creating it, make it shareable by providing an embed code that your users can easily use.
Reach out to likely linkers:
Create a list of blogs that are likely to provide a link back to your blog. For instance, you can find blogs that publish weekly recap about your niche and ask them to feature your article in their upcoming post.
Publish interviews:
Create a list of influencers and publish a one-question interview with them. Chances are they』ll likely add a link to the interview you』ve published.
Guest blogging:
Publish high-quality guest articles on reputed sites in your niche. While it』s an effective strategy to gain links, keep in mind that Google has cracked down on marketers who abuse this tactic with low-quality articles and links.
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Chapter 11: Monetize Your Blog
Do you want to quit your 9 to 5 job? Wondering how to start a blog and make money? Then you』re not alone!
While blog monetization isn』t a quick rich scheme, with the right strategies, it』s totally possible to make a solid income.
In this chapter, we』ll be explaining 4 different methods to make money blogging.
- 廣告
- Affiliate marketing
- Freelancing
- 銷售產品
11.1.廣告
Advertising is probably the easiest way to make money blogging.
You can start by displaying ads by 谷歌的AdSense, which is an advertising network by Google. The best thing is that it doesn』t require you to have a huge traffic volume to join the program.
Alternatively, you can sell direct ads on your site. It』s effective for your blog if it attracts a significant traffic base. Since it doesn』t depend on any ad networks, you can keep the full ad revenue profits.
For monetizing your site with any kind of ads, we recommend using the AdSanity plugin. It simplifies ad management helps you generate more ad revenue with minimal effort.
11.2. Affiliate Marketing
Affiliate marketing helps you generate revenue from your blog when someone purchases a product through your referrals. Basically, you choose a product you like, insert an affiliate link to that product and whenever someone purchases it by clicking your link, you can earn commissions.
If you think ads are annoying, affiliate marketing is the best way to earn solid revenue from your blog. You can even use it in conjunction with advertising and other monetization methods.
We use and recommend ThirstyAffiliates for managing and cloaking affiliate links.
11.3. Freelancing
Offering your skills and expertise on your blog as a freelancer is the best way to make a living you』re your blog. Not only will you be able to showcase your portfolio on the blog, but also you can attract the right segment of paying clients.
Make sure to create a hire me page on your blog and promote that page extensively.
11.4. Selling Products
If you』re looking to make a steady flow of passive income, then you might want to consider selling products from your blog. With the right strategies, it』s totally possible to make a full-time income from your blog by selling products.
Below are a couple of ideas:
Sell eBooks: Creating a product can be a tedious and intimidating task. If you already have published some great pillar content, you can easily repurpose them into an eBook and sell it to your audience.
Integrate an eCommerce store: Integrate an eCommerce storefront into your existing blog with an eCommerce plugin such as WooCommerce. If you sell merchandize that mirrors the type of content they love on your blog, then you can piggyback your existing user base to sell your eCommerce products.
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« Previous: Chapter 10 – WordPress SEO: Getting Started
Chapter 12: Resources to Learn and Master WordPress
The WordPress community is huge, so you can find tons of different resources on the web that will help you learn and master WordPress.
Some of the best and free WordPress resources you can find on the web are:
- IsItWP: At IsItWP, we regularly publish WordPress tutorials, WordPress theme and plugin roundups, reviews, WordPress deals, and a lot more.
- WPBeginner: WPBeginner is the largest free WordPress resource on the web for WordPress beginners. They regularly publish useful tutorials, videos, coupon codes for WordPress products, and a lot more.
- WPForms blog: If you want to read tutorials that help you grow your business using the WordPress platform, you need to follow the WPForms blog. You can also find tips and recommended practices to build any types of online WordPress forms.
- MonsterInsights blog: The MonsterInsights blog is an excellent resource you can follow to get a handle on Google Analytics best practices and recommendations.
FAQs
Having helped thousands of users start a blog, we』ve found that people ask the same sort of questions again and again. This is why we』ve compiled a list of frequently asked questions, so you can easily start your blog.
How does a blog differ from a website?
A blog is just a type of website that publishes articles in reverse chronological order. Blog articles are usually published using a blogging platform like WordPress, so anyone who can』t code can start a blog with ease. Once the blog is set up, you can easily start creating content in your post editor and publish it with the click of a button.
Can I create a blog without WordPress?
是! There are dozens of blogging platforms such as Blogger, WordPress.com, and TypePad. But we always recommend you to start a blog on self-hosted WordPress because it gives you full freedom to build a blog the way you want with no restrictions.
What』s the difference between WordPress.com and WordPress.org (self-hosted WordPress)?
WordPress.com is a free blogging platform that lets you kickstart a blog with ease, but it comes with a lot of restrictions such as limited theme availability and limited storage space. Plus, the free platform doesn』t allow you to monetize your website.
WordPress.org, also known as self-hosted WordPress, requires you to own a domain name and a hosting account to run a blog. With a self-hosted platform, you get full control over your blog, can monetize your blog the way you want, get unlimited theme and customization options, and enjoy unlimited storage space depending on your hosting provider.
How much does it cost to start a blog?
To start a blog on self-hosted WordPress, you』ll have to purchase a domain name for $14.99 per year and a hosting account, which costs around $7.99 per month. Altogether, starting a blog will cost as low as $110.87 annually.
You can find thousands of free themes and plugins for your blog. However, if you prefer premium themes and plugins, the running cost of your blog may go higher.
Can I start a blog anonymously?
If you want to publish a blog but remain anonymous, then you need to make sure to protect your domain with WHOIS privacy turned on. For anonymous blogs, people often use a pseudonym/nickname to write under. You can even create a unique email just for writing your blog.
What should I start a blog about?
While you can start a blog on any topic, it』s advised to start a blog on a topic that you』re really passionate about. Or you can even start a personal blog, documenting your data-to-day life and reach out to like-minded people on the web.
Can I run a multi-author blog?
是。 WordPress comes with 5 default user roles that will help you manage and control permissions for each author on your blog.
Can I add an eCommerce storefront to my blog?
是! Adding an eCommerce storefront allows you to easily start selling physical or digital products right from your blog. Just install a plugin like WooCommerce and integrate an eCommerce storefront into your blog so you can start selling your products.
How can I learn more about WordPress terminologies?
Refer to this WordPress Glossary Terms for Beginners whenever you』re puzzled by strange WordPress terms or abbreviations.
Can I start a blog in multiple languages?
With WordPress, you can easily start a multilingual blog with a multilingual plugin such as Polylang. You might also want to choose a WordPress theme that supports the multilingual plugin you want to use.
We hope this guide helped you start a WordPress blog. Have fun blogging!