2019年假期期間13項穩固的電子商務策略使銷售飆升

假期快到了:黑色星期五,網路星期一,感恩節和聖誕節。這是一個又一個的活動!隨之而來的是大量的客戶。您的網上商店已準備好趕路嗎?

今天,我們將與您分享一些獨特的電子商務策略,您可以立即在WordPress網站上實施這些策略。希望您會在這裡找到從未見過的東西,它可以幫助您獲得2019假期旺季的創紀錄銷售!

準備開始?

只需移至Kinsta,即可將WordPress網站的速度提高200%。
        
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零售業繼續消亡,電子商務蓬勃發展

傳統上,黑色星期五和其他Q3 / Q4購物季節與實體連鎖店有關。您可能會想像排長隊,瘋狂的客戶爭奪有限的空間和資源。

但是,越來越多的消費者選擇留在家裡,跳過潛在的暴力人群,而轉向在線商店購買假日商品。 2018年,黑色星期五的在線銷售額達到創紀錄的62.2億美元,其中許多來自移動設備。對於實體商店,黑色星期五的凈銷售額下降了4%至7%。隨著整個世界開始更喜歡在智能手機上購物,這個數字預計只會增長。

在假期期間投資在線電子商務可能會為您的業務帶來巨大的銷售額。僅專註於實體店是一個巨大的錯誤。

而且不只是在黑色星期五。由於銷售額下降以及來自亞馬遜等在線賣家的競爭加劇,傳統零售(步入式)中的一些知名品牌僅在2017年就關閉了5,000多家商店,2018年亞馬遜佔據了全部電子商務銷售額的49%。 2019年將關閉7000多家商店。

幸運的是,雖然傳統零售業繼續消亡,但電子商務的銷售卻蒸蒸日上!根據2019年eMarketer的一份報告,美國零售電子商務支出將增長13.2%,達到1353.5億美元,並預測美國零售總額將首次突破萬億美元的假日季節,增長3.8%,至1.008萬億美元。

電子商務假期銷售量增長

電子商務假期銷售量增長

WordPress領域又如何呢?

通常,當人們研究電子商務選項時,會想到兩個大選項:WooCommerce和Easy Digital Downloads。這個市場也在快速增長。 WooCommerce負責人Todd Wilkens估計,2017年WooCommerce商店的總銷售額將超過100億美元,並表示這一數字可能高達150億美元。奧勒(Owler)目前估計它每年賺120億美元,因此這些說法似乎是正確的。

查看WooCommerce和Easy Digital Downloads的BuiltWith數據也很有趣:

  • 截至2019年11月,目前有超過380萬個網站在使用WooCommerce,高於2018年的220萬個。
  • 截至2019年11月,現在有超過43,000個站點在使用Easy Digital Downloads,而2018年為40,000個。

如果我們看一下Google趨勢,我們肯定可以在過去五年中看到「 WooCommerce」搜索字詞的穩定增長。不幸的是,「輕鬆的數字下載」仍然沒有足夠的市場份額,無法在這裡大放異彩。但是請放心,兩者每天都在吸引更多用戶。

谷歌趨勢

Google趨勢中的「 WooCommerce」一詞

許多人甚至沒有意識到這兩個實際上仍然只是WordPress的插件。因為實際上它們已經變成了成熟的電子商務解決方案。他們每個人都有自己的整個生態系統,包括附件,擴展程序,支付網關,webhooks,在線社區等。但是,普及並不總是一件好事。由於任何人現在都可以輕鬆地開設自己的商店,因此在線競爭比以往更加困難!

特別是在這個假期,您將面臨一些激烈的競爭,您的業務需要做好應對準備。

13種強大的電子商務策略和技巧可提高您的假日銷售

無論業務規模或團隊規模如何,每個人都在尋找更多方法來優化其電子商務網站並提高其轉化率。以下這些電子商務策略可以應用於大型WooCommerce在線商店,甚至適用於剛剛開始銷售其首個高級WordPress產品的小型EDD網站。

無論您的商店規模大小,您都需要為即將到來的客戶潮做好準備。希望下面的一些建議可以使您在競爭中遙遙領先!

  • 專註於電子郵件
  • 利用您的電子郵件列表
  • 使用社會證明來促進購買
  • 提高優惠券/折扣的可見性
  • 使用會員提升假日銷售
  • 嘗試推送通知
  • 在社交媒體上推廣
  • 考慮託管託管
  • 減少載入時間
  • 簡化,優化和保護
  • 測試一切
  • 使用實時聊天即時連接
  • 通過市場營銷自動化使買家回頭客

1.專註於電子郵件

電子郵件營銷是任何企業成功的關鍵。無論您是手工製作新聞通訊還是將​​巨額資金投入到龐大的廣告系列中,任何規模的成功企業都可以進行一定程度的營銷。

ROI為122%,是您投入資金的最佳之地之一。如此高的投資回報率意味著您投入的每一美元都會翻倍……甚至更多!另外,入門成本低廉且易於上手。全新的初創公司和長期經營的巨頭都出於充分的理由而使用電子郵件營銷。

另外,客戶喜歡它。歡迎電子郵件的打開率可以高達91%,點擊率可以達到26.9%。考慮具有此類數字的潛在商機。說服人們訂閱您的時事通訊,並讓他們不斷獲得特殊的折扣和優惠,您將建立忠實的客戶群。

由於所有客戶都會在這個假期到來,請確保您的電子郵件營銷活動已準備就緒,可以接收他們。

自動執行假日電子郵件活動

在瘋狂的假期高峰中,絕對有必要進行自動電子郵件營銷。在2018年網路星期一期間,電子郵件推動了收入的24.2%。換句話說,您將近25%的流量僅來自電子郵件廣告系列。

自動化從本質上消除了電子郵件營銷的所有工作。您要做的就是創建電子郵件模板,設置觸發因素,以將電子郵件發送給用戶(經過的時間,購買的產品,註冊等),並根據活動和受眾特徵定義用戶細分。請務必查看有關如何開始使用Mailchimp(這是目前最好的電子郵件營銷工具之一)的指南(我們在Kinsta上使用它)。

每當他們激活這些觸發器時,該程序就會向您的客戶發送電子郵件。想一想:在假期期間,您不想手動進行此操作。讓自動化軟體向您的新季節性購物者打招呼,用折扣吸引他們,並在假期結束後鎖定他們。

查看我們的電子郵件營銷軟體建議的綜合列表,其中每一項都列出了關鍵功能。您肯定會在那裡找到喜歡的人。或者,如果您想專註於重新吸引失去的用戶,我們有一些建議特別適合於廢棄手推車的恢復。

恢復遺棄的購物車並自動捕獲丟失的銷售

接下來的幾個月將帶來您將不得不處理的最高廢棄車率。特別是在黑色星期五期間,有75%的購物車被拋棄了。那是很多收入損失!

假期來臨之際,顧客可能會檢查各種商店,比較價格,看看每個人都可以提供什麼。但是,在大量新產品和計算機上的打開標籤頁中,他們可能會失去對您網站上已填滿的購物車的跟蹤。如果他們忘記退房,很可能,他們將永遠不會再退房。

您需要的是電子郵件營銷軟體,該軟體可以針對那些廢棄的購物車並將其重新帶回,而無需您費力。

如果您需要與WooCommerce或Easy Digital Downloads商店一起使用的高質量電子郵件重定向工具,我們建議使用Jilt。雖然它在整個電子商務生命周期中都可以用作電子郵件自動化工具,但它的最佳功能之一是能夠自動重新獲得丟失的銷售額。只需進行一些設置,即可處理所有幕後操作。

電子商務策略:Jilt

Jilt(圖片來源:Jilt.com)

Jilt是由SkyVerge的團隊創建的,他們在電子商務優化和了解客戶的想法方面並不是新手。實際上,我們採訪了他們的產品負責人Beka Rice。實際上,Jilt會連接到您的電子商務網站,並在有人放棄購物車時發送自動電子郵件。

您甚至可以讓它動態地為您創建唯一的折扣代碼,這是吸引那些不穩定的季節性購物者重新回到店內的好方法。定製的消息和特殊的折扣代碼可能是他們完成購買所需的動力。這可以為您帶來巨大的競爭優勢。

以下是幾個使用此策略的公司的示例,以及巧妙的消息傳遞。

放棄購物車電子郵件

Easy Digital Downloads折扣碼

廢棄的購物車示例2

Fontspring折扣碼

廢棄的購物車示例3

Google Store折扣代碼示例

時間至關重要,因此請確保在假期期間,您可以進行更積極的購物車恢復活動。黑色星期五到網路星期一隻有3天,因此不必擔心每天向丟失的客戶發送一封電子郵件。而且不要猶豫,早點推出那些有利可圖的折扣。

以下是您可能為黑色星期五設置的廣告系列的示例:

  • 3小時後自動發送一封電子郵件,標題為「(名字),您忘記了嗎?」
  • 1天後自動發送一封電子郵件,標題為「我們仍在保留您的物品-不要錯過黑色星期五的折扣。」在此電子郵件中,讓Jilt自動生成15%的折扣代碼。
  • 3天後自動發送一封電子郵件,標題為「立即完成交易以獲取巨大的網路星期一折扣!」。在此電子郵件中,讓Jilt自動生成20%的折扣代碼。

在快節奏的12月購物季節中,您可以在5到7天內分發電子郵件。

Jilt還提供您需要的所有報告和數據分析,以了解通過吸引您否則會失去的客戶而獲得多少額外收入。儘管此服務並非完全免費,但其定價模式可能是市場上最靈活的定價模式之一,因為您只需為通過恢復廣告系列吸引的客戶付費。 Jilt的WordPress插件的WooCommerce和EDD版本在WordPress資料庫中均獲得5星5星評分。

查看其中一些評論,這些評論是從該領域的知名人物那裡獲得的,例如WP市長,OceanWP和Macho Themes。

吉爾特評論1

WordPress插件評論

您每月可以免費發送0至25個客戶的電子郵件。因此,對於剛剛起步的小型商店,基本上可以完全免費地開始使用。然後,它們的價格將根據您發送的電子郵件數量而增加。這種模式的重要之處在於,產品本身就是物有所值的!您以前可能已經失去了這些客戶,現在您可以在獲得更多銷售的同時為服務付費。

還有許多其他的大型廢棄手推車收拾服務也要考慮。轉換是您絕對應該嘗試的一種。與Jilt一樣,它會自動生成折扣優惠券以迅速吸引該用戶的注意。但是其更好的功能之一是如何利用社交證明,提供客戶截圖和產品評論以說服他們再試一次。這種社會證據使他們的恢復率為12%。

轉換放棄購物車

對話

您還可以嘗試使用Abandoned Cart Lite,這是一個免費的WooCommerce擴展程序,使您可以跟蹤和恢復廢棄的購物車,包括訪客購物車,並使用可自定義的模板對其進行個性化設置。還有一個專業版,具有其他功能,例如自動生成優惠券代碼和高級分析。

電子商務策略:廢棄的購物車精簡設置

廢棄的購物車精簡版

無論您選擇哪種工具來自動執行假期電子郵件活動,那幾個月都將帶來許多瀏覽器和許多廢棄的購物車。您將需要幫助來重新吸引他們,這樣的軟體將是一筆寶貴的財富。

2.利用您的電子郵件列表

如果您有現有的新聞通訊(這是Kinsta新聞通訊),是時候利用它來推動銷售了。您的用戶訂閱您是因為他們忠於您的品牌,並且對查看您所提供的產品感興趣。使用大量折扣和贈品獎勵他們。

如果您尚未設置新聞通訊,請立即開始。訂閱者也可以隨時進行季節性購物,因此這是整理電子郵件列表的好時機。

肯斯塔通訊

Kinsta電子報註冊

每封電子郵件都應帶有點擊動機。無論是儘早獲得銷售價格還是可兌換的禮物,只要打開每封電子郵件,您的參與度就會猛增。也為您的訂戶提供獨家優惠;這既是表達謝意的好方法,又是在尚未註冊的人面前晃來晃去的東西。

制定清晰的電子郵件發送時間表,並按照假期的節奏進行合理安排。使用細分將優惠發送給最有可能點擊的人。

mailchimp電子郵件細分

MailChimp細分

請記住表現最好的黑色星期五主題行,這樣您可以獲得更高的開放率。您的主題行是電子郵件中最重要的部分-錯誤的主題行將被完全忽略。

而且,由於您將吸引大量新訪客,因此請記住優化該歡迎電子郵件,並為以後的購買或其他禮物提供折扣。您不希望僅使數千個註冊變得不活躍。不斷激勵他們與您的品牌互動。

不要只依靠隨機訪問者。在整個假期期間保持促銷電子郵件的暢通,並使用您現有的電子郵件列表獲得更多銷售。

3.使用社會證明來促進購買

消費者在進行倒計時銷售時沒有時間進行研究,但這並不意味著真實性對他們來說並不重要。他們將選擇一眼就能感覺到最可靠的公司。您需要一種可以快速溝通的方法,使您成為值得選擇的商店。

一種說服用戶的方法是使用社交證明。根據維基百科:

社會證明是一種心理現象,人們在其中採取他人的舉動,試圖反映給定情況下的正確行為。

您之前已經看過它的實際應用。這就是為什麼這麼多商店在其首頁上顯示推薦書或允許客戶查看產品的原因。用戶信任其他用戶,因此知道人們正在向您購買商品通常足以說服他們您的真實性。

72%的用戶在閱讀評論之前不會採取任何行動,並且根據同一消息來源,在線產品評論可以將其轉化率提高270%。人們希望在願意購買之前先聽取其他客戶的反饋。

提示:帶有圖片的評論被證明做得更好!以下是我們在Kinsta網站上使用的一個示例。請注意,我們不僅使用網站的圖片,而且實際上獲取公司員工的圖片。這給您帶來了更多與您聯繫的個人感覺。

社會評論

圖片評論示例

你們中有些人可能還聽說過FOMO一詞。這就是「害怕錯過」。通過緊迫感利用社交證明,您可以提高轉換率!

FOMO被定義為普遍的擔心,即他人可能缺少有益的經驗,而FOMO的特徵是希望與他人所做的事情保持持續聯繫。 –科學直報

如果您想利用FOMO,我們建議使用HollerWP。這是一個很棒的潛在客戶生成工具,具有很多很棒的功能,例如燈箱彈出窗口和虛假實時聊天,但是節目的明星是銷售通知彈出窗口。這些都是完全可定製的,並且只要您商店中的任何人購買產品就會顯示出來,從而說服新訪客您值得信賴並值得購買。是的,它與WooCommerce或Easy Digital Downloads完全集成。

電子商務策略:社交證明購買1

霍勒WP

沒有人喜歡參加聚會,如果他們在黑色星期五這樣的活動中看到很多銷售,他們會很快趕上潮流,然後耗盡庫存。

FOMO運作的另一個例子是24小時網路星期一促銷,通過您網站上的倒計時時鐘以及通過發送給過去客戶的緊急電子郵件進行廣告。將其與進貨有限庫存商品的提要相結合,人們將爭先恐後地結賬。

HollerWP由Scott Bolinger開發,他還創建了流行的AppPresser插件。我們喜歡來自致力於WordPress社區的開發人員的插件,Scott是其中之一!實際上,我們也對他進行了採訪。

而且,如果您喜歡FOMO,則可能還想看看WPfomify。它是由IdeaBox Creations開發的,目的是允許網站所有者更好地利用社交證明。與HollerWP一樣,它也與WooCommerce和Easy Digital Downloads集成在一起,並且可以顯示客戶購買或顯示限時優惠。

wpfomify「 width =」 536「 height =」 509「 src =」 https://kinsta.com/wp-content/uploads/2019/11/wpfomify-1.png「>


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最後但並非最不重要的一點是,為您的客戶所喜愛的網路使用社交共享號。營利性網站在其頁面上進行了A / B測試以確定這一點。他們本質上測試了一個沒有計數器的按鈕,一個計數器為零份額的按鈕和一個具有1,000多個份額的按鈕。你猜怎麼著?擁有1,000股的按鈕的點擊率比計數為零的按鈕高60%。

Social Warfare關​​於社交共享證明和共享按鈕的帖子很不錯。實際上,他們發現不顯示股份數量比顯示低股份數量更好。

我們深入研究了一些適用於WordPress的最佳社交媒體插件,您可以在您的網站上使用它們來增加流量,分享和轉化。列出的大多數插件都可以顯示共享計數。

請記住,社交共享計數並不僅限於博客文章,它們還可以用於您的WooCommerce和EDD產品!熱門產品的股票數量可以讓潛在客戶知道該商品可能即將用完。在FOMO的推動下,他們更有可能在失去機會之前拿起這個物品。

人們非常關心他們在社交媒體上的朋友和同行正在購買什麼。通過利用社交證明和社交共享,您會產生更多的興趣。

4.提高優惠券/折扣的可見性

每個人都知道,在假期期間產生更多銷售的一種好方法是與優惠券或折扣一起創建促銷活動。但是,很多電子商務網站失敗的地方就是宣傳優惠券本身。

就像內容豐富一樣,您需要花時間進行宣傳!涉及更多優惠券時,可以採取一些小技巧。

我們最喜歡的方法之一是臨時使用電子商務網站頂部的通知欄。您可以在假期促銷期間運行此程序。提出巧妙的信息來營造緊迫感,例如「限時優惠10%」或「從現在起到黑色星期五,優惠30%」。另外,使它們可點擊以進行銷售。

我們鼓勵您運行自己的A / B測試,但您會感到驚訝的是,網站頂部產生了多少點擊欄!禮品購物者也不會引起太多關注。您可能正在進行快速促銷,他們需要快速結帳。但是CTA欄很難忽略,它使重要信息(如優惠券代碼和假期公告)不容錯過。

perfmatters頂欄

性能示例

它也非常輕巧,不會因多餘的腳本和彈出窗口而使您的網站癱瘓。

有兩種簡單的方法可將通知欄添加到WooCommerce或Easy Digital Download網站。我們建議使用以下插件,因為它們提供了自定義通知欄外觀,創建CTA按鈕/鏈接以及創建應在何時何地顯示過濾器和規則的簡便方法:

  • WordPress通知欄:由SeedPro開發,後者以WordPress即將推出的頁面和維護模式插件而聞名。有免費版和高級版。

  • WP Notification Bars:由MyThemeShop開發。有免費版和高級版。

  • HollerWP:我們在上面提到了這個插件。除了FOMO,它還包括一種創建折扣標題橫幅的方法。這是一種出色的優質解決方案。

您也可以輕鬆創建一個通知欄,如上面的屏幕快照所示,根本不需要任何插件。只需將以下代碼添加到您的header.php文件中,就在 標籤。

您的網站消息。

然後將以下CSS添加到主題的樣式表中。如果您的主題沒有添加CSS的方法,則可以在WordPress定製器中添加它,也可以使用簡單的自定義CSS和JS之類的免費插件添加它。

#dabar {
背景:#2c3644;
顏色:#fff;
font-size:16px;
頂部:0px;
左:0px;
寬度:100%!重要;
填充:10px 0px;
文字對齊:居中;}
#dabar a {color:#ffffff;邊框底部:點綴1像素;}

您可以採取的另一種方法是實施所謂的「社會獎勵」。這是一種策略,您可以為客戶的購買提供額外的折扣,以換取Facebook或推特上的份額。

根據尼爾·帕特爾(Neil Patel)的一項研究,如果以較低的價格出售購物車中剩餘的產品,則有54%的購物者會購買。因此,給客戶一種降低價格的方法。您會獲得銷售和一些免費的社會營銷!

電子商務策略:社交共享獎勵

社會獎勵

這是在不費吹灰之力的情況下極大地增加您在社交媒體上參與度的好方法。您可能會發現,如果每個人都立即為自己的購物省錢,他們會很樂意分享一些東西。

我們建議您檢查以下幾個WordPress插件,這些插件可以幫助您在電子商務網站上實現社交獎勵:

  • Woocommerce社會獎勵
  • EDD社會折扣

需要更多想法嗎?查看其他一些WooCommerce促銷技巧以增加銷量。不要浪費您的活動優惠券-很好地營銷它們,您會吸引數百名感興趣的客戶。

創建大量的假日和季節性優惠券

您知道假期到來時的演練:市場上的每家商店都在提供「高達95%的折扣」之類的荒唐交易。拒絕加價的商店將會錯過很多流量,因為幾乎可以肯定其他地方的價格會更高。

電子商務策略:巨額銷售

優惠券示例。 (圖片來源:WPExplorer.com)

現在該是一次大型促銷活動了。大量折扣,免費禮品卡,會員積分計劃。竭盡所能吸引興趣並推動銷售。

當然,您需要在實際上放棄商店和由於缺乏折扣而失去大量客戶之間找到平衡。但是,即使您不打算將商店中的所有商品都減價50%,最好還是製作一個像樣的優惠券代碼,並通過各種渠道進行傳播。

促銷優惠券

Coupons.com的推文

假期是創建大量優惠券以鼓勵銷售的好時機,但如果沒人能看到,那就沒什麼用了。花時間在社交媒體上做廣告,在您的網站上突出顯示它,並向電子郵件接收者發送有關大量交易的電子郵件。

記住要使用FOMO,並提醒他們該優惠券是臨時的。向現有訂閱者發送精美的禮品卡以吸引他們,如果他們在Twitter上推廣您,則可以在下次購買時提供更大的折扣。

5.使用會員提升假日銷售

啟動會員計劃永遠不會太晚。聯屬網路營銷實際上可以收回成本;您的會員在其社交媒體和網站上發布鏈接,當您獲得點擊或銷售時,您就向他們付款。這樣,您只有在有潛在客戶的興趣後才付款。在大型促銷期間,這可能會導致大量流量。

即使您是在第二秒啟動聯盟計劃,在在線人群全面發力之前,大優惠券代碼也可能是有效的動力。使用您的會員來宣傳特殊產品或大型銷售,並將流量吸引到您的在線商店。給他們提供您創建的大量優惠券代碼,您一定會看到有人湧入使用它。

這幾個月是您的會員營銷計劃的關鍵時刻。給您的會員免費贈品,折扣代碼或禮品卡,以配合使用,並觀察您的訪問量迅速增加。

啟動會員計劃

會員計劃是快速宣傳您的品牌或產品的好方法。每個人都知道,口碑是增加銷量的最佳方法之一,會員營銷可以被視為一種口碑形式。會員計劃最多可帶來公司收入的30%。

Kinsta會員資訊主頁

Kinsta會員資訊主頁

但是,AM Navigator的另一個有趣的事實是,在大多數會員計劃中,只有10%的會員負責90%的活動。這很可能是由於您會吸引很多人報名參加創意或夢想賺錢的事實,但實際上,他們永遠不會實現。

通常,大多數電子商務網站的會員銷售來自少數高質量的會員。肯定有好的聯盟營銷者和壞的營銷者。

但這不應該阻止您前進。立即啟動會員計劃的最好原因之一是免費促銷!除了花費一些時間外,運行它通常沒有或只有很少的成本。讓博主幫助傳播有關您的品牌或產品的信息。

隨著時間的推移,當您與行業中產生大量流量的上級權威人士建立關係時,您就可以真正磨練這一點。

我們在Kinsta有一個會員計劃,可以免費加入!我們擁有專職開發人員,因此我們從頭開始創建了儀錶板和整個系統。

但是,對於大多數情況,由於外包成本或時間,這是不可能的。在這種情況下,我們強烈建議使用高級AffiliateWP插件。

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<p class=會員WP

AffiliateWP由與Easy Digital Downloads相同的開發人員創建。但請放心,它也適用於WooCommerce!而且,如果您擔心它的複雜性,那就不用了。我們已經多次設置了它,您實際上可以在幾分鐘內接受新的會員。

6.嘗試推送通知

如果有一項電子商務戰略被分享到死,那可能就是「錢在清單上」。不要誤會我們的意思,您應該在客戶購買電子郵件時抓住他們的電子郵件,因為這是與他們交流的一種非常低成本的方式。

創建時事通訊或產品Feed是吸引回頭客的好方法,但是請記住,在將任何人添加到任何形式的定期電子郵件營銷時事通訊之前,您需要獲得許可。向用戶發送未經請求的廣告是將垃圾郵件列入黑名單的一種好方法,因此只能向願意的客戶進行營銷。

有幾個簡單的插件可用於將電子商務列表推送到您最喜歡的電子郵件營銷軟體:

  • WooCommerce電子郵件集成
  • 輕鬆數字下載電子郵件集成
  • Easy Digital Downloads MailerLite集成

電子郵件營銷可以非常成功,但是推送通知也取得了廣泛的成功,並且參與度很高。

推送通知是出現在瀏覽器中的彈出窗口,直接發送到手機的消息或出現在應用程序內部的警報。由於其直接的性質,客戶與他們互動的可能性更大。

單信號推送

推送通知

要使某人啟用推送通知還需要更多說服力,但是您的推送用戶是您最忠實的用戶之一。與可能會連續幾天處於未讀狀態的電子郵件不同,它們會在您發出警報後立即意識到。

您還可以隨時發送預定義的消息,這才是真正強大的功能。您的客戶可以從開始的大減價中獲得更新,也可以從他們看到的商品中獲得減價。查閱有關如何在WordPress網站上安裝推送通知的深入指南。

如果您還沒有使用推送通知,那您就錯過了!請記住,即使您個人不訂閱通知,也並不代表訪客的想法。永遠不要假設要推廣電子商務網站,測試是獲取具體數據的最佳方法。

我們過去曾經使用過OneSignal,並且強烈建議所有大型或小型在線商店使用它。它可以將通知發送到手機,網路,應用程序和電子郵件。定價是免費的,它具有無限制的通知,多達3萬個Web訂戶和無限的電子郵件訂戶。絕對沒有理由不嘗試。

在添加了OneSignal的全新網站上,我們在48小時內擁有140多個推送通知訂閱者(請參見下文)。

onesignal推送通知儀錶板1

OneSignal

在使用OneSignal不到3個月的時間裡,它已經成為我們第三大自然流量來源!與內容發布同時發生的流量峰值非常一致。隨著OneSignal用戶群的增長,流量也隨之增加。您可以在我們的OneSignal案例研究中看到更多統計信息。

推送通知的流量

來自OneSignal案例研究的一些統計數據

儘管推式通知通常用於博客內容,但您可以輕鬆地發送有關新電子商務產品或假期進行的大規模銷售的通知!請記住,您需要推銷計劃,就像需要電子郵件營銷計劃一樣。

重要的是,請不要發送過多的警報,以免引起用戶的煩惱,並且您需要對發送的內容進行優化以最大程度地提高開放率。

People will also respond well to personalization, which OneSignal can do with its user segments. Personalize based on behavior, device, and location, and people will be a lot more interested.

Before moving onto the next strategy, I have to say this: this method can be a little too intrusive for some store owners. Though they can be a big help if implemented well, some users aren』t a big fan of push notifications. It』s always best to test out how it performs on smaller, less impactful campaigns. Save your big experiments for after the holidays are over.

7. Promote on Social Media

Black Friday and the months after it are big on social media. Everyone』s talking about the sales and the hype, and it』s a great time for you to join in. Push coupons, advertise your promotions, and get people talking about your brand.

To start, you』ll need a plan for your holiday social media marketing. Create a social media calendar that outlines exactly what you』ll post on what days, get it all written out early, and fill it with plenty of diversity. Between promotions and giveaways, engage the community with questions and polls. It』s the holidays, so make it fun!

hubspot social media calendar

HubSpot social media calendar

Remember to reply to anyone who mentions your brand. Always re-share positive feedback on Twitter and Facebook, especially when it』s from influencers with a large following in the space. It can and will turn into new leads and sales for your business. Consider adopting an influencer strategy to get some big exposure, and make sure your affiliates drop links on their social media pages.

Below are just a few examples of feedback that we received about Kinsta and re-shared.

Joe from WPbuff.com

Joe from WPbuff.com

Julien from Craftpeak & Roots

Julien from Craftpeak & Roots

People will be hunting social media for the best deals during the big holiday promotions, and positive social proof can drive them directly towards your store. Do whatever you can to get people talking about your brand.

Take Advantage of Product Hunt

This ecommerce strategy is really more applicable to new businesses, but could also easily work if you』re launching a new product. And that is to take advantage of Product Hunt!

We have seen this work time and time again. It can result in huge traffic, especially if you get featured as product of the day. Take Draftsend for example. This was a new product that recently launched on Product Hunt and blew up! They received over 900 upvotes in 24 hours alone.

product hunt example

Product Hunt

You can almost guarantee this resulted in a lot of signups and eyeballs on their product. And the best part of it is, it』s free to list your item on Product Hunt. It』s definitely something you should introduce into your online ecommerce strategies going forward.

It can be a little bit of a gamble like Reddit, as you don』t know if your product will take off on there or not, but there are things you can do to improve your odds. Check out this complete guide on how to launch on Product Hunt.

8. Consider Managed Hosting

Expecting a big influx of customers this year? If you haven』t already, you should really consider getting managed hosting. If your website goes down during a big rush, it could have a disastrous effect on your sales. Managed hosts are equipped with the systems to handle a lot of concurrent visitors, and the expertise to manage resources and reduce the strain.

A fast host and website become even more important during high-traffic seasonal periods, where your site is going to be under heavy load, and at the same time, you』re dealing with fierce competition. If you can』t hold up, you』re going to lose sales for sure. Customers will quickly take their business elsewhere if they can』t even complete a speedy transaction.

We offer managed WordPress hosting here at Kinsta, built for high speed even during heavy loads. Our architecture is built is last and totally scalable to match your traffic. We check your uptime every 2 minutes, and if something does go wrong, our speedy support will be there to help you fix the problem.

kinsta features

Kinsta features

Did you know 40% of users abandon a website that takes more than 3 seconds to load? Mobile represented 66% of ecommerce traffic for the 2018 holiday season. And the holidays are likely to make people even more impatient. You need a guarantee of lightning-fast load times or you could lose customers.

If you』re afraid your host may not be equipped to handle all the visitors you』re expecting, managed hosting can take that fear off your mind. We』ll handle everything so you can focus on running your store.

Does your site have a tendency to crash right around the winter months, when customers begin pouring in? Many systems are perfectly sustainable most of the year but just can』t handle the holiday rush. Paying for resources that go unused except for two or three months out of the year would be a waste.

Kinsta offers free auto-scaling for the occasional sudden uptick in traffic, but if you know a big event is coming up that』s going to slow your website to a crawl, look into our temporary surge traffic upgrade. We can safeguard your site against crashes long enough for your big sale to run, and you won』t need to continue paying for the resources once it』s over. Overall, it』s a win for you.

Not sure if you need it? You could try a load test like loader.io and see how your site holds up under heavy traffic. Imagine what will happen on Black Friday or Cyber Monday if your site can』t even stand up to a stress test. If it』s struggling, plan accordingly and temporarily up your resources.

9. Reduce Load Times

While reducing load times is nothing new to anyone (here』s our massive guide on how to speed up your WordPress site), we』re including this because it』s probably the most important optimization you can make for your ecommerce store!

We get a lot of WooCommerce and Easy Digital Download clients that come to us because their previous managed WordPress host was too slow or couldn』t hold up under the load. There should be no doubt by now that the speed of your ecommerce site has a direct correlation with conversions and user interaction. Here are a few quick stats for you:

  • AliExpress revealed in a presentation that by reducing the load time for their pages by 36% they recorded a 10.5% increase in orders and a 27% increase in conversion rates for new customers.
  • Ancestry.com saw a 7% increase in conversions after improving render time by 68%, page weight by 46% and load time by 64%.
  • Portent found that your website conversions drop by 2-4% for every second that passes.
  • 53% of visits to mobile sites are abandoned after 3 seconds according to research from Google』s DoubleClick.

WooCommerce sites especially are very demanding as they generate a lot of data, as well as un-cachable requests, which means you need robust PHP and database resources in place. It is important when choosing WooCommerce hosting that you use a container-based host that is built for scaling, as well as isolated resources.

藉助WordPress,我們的流量增長了1,187%。我們將向您展示方法。
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When you』re running a demanding ecommerce site, you may want to consider switching to a managed hosting platform. Leaving your host in the right hands can seriously optimize your speeds and bring your load times way down. A managed host that knows what they』re doing can make all the difference.

When it comes to high-traffic WooCommerce sites, that is our specialty here at Kinsta. Our knowledgeable support engineers look at each case on an individual basis and are used to working with all sorts of setups, from large WooCommerce solutions to small EDD shops.

Previously we have helped companies such as DartDrones prepare their WooCommerce site for the flood of traffic they were going to get from appearing on the popular television show Shark Tank.

As expected, their traffic skyrocketed right around 8 PM eastern time (shown in EU below). In the heavy 6 hour period after airing, there was a total of 1,263,233 requests with 2 TB cached bandwidth used and only 3 GB of un-cached bandwidth. We were able to provide 100% uptime while delivering faster page load times than their previous host.

shark tank traffic 1

Data transfer analytics

Here are just a few additional ways that Kinsta goes further to find the perfect balance between performance and functionality for ecommerce sites:

  • Fast server-level caching in place with rules to ensure proper WooCommerce and EDD functionality.
  • Being able to provide additional PHP workers on higher plans if needed. Additional PHP workers allow for multiple requests to execute simultaneously.
  • By default, certain WooCommerce and EDD pages like cart, my-account, and checkout, are excluded from caching.
  • Users automatically bypass the cache when the 「woocommerce_items_in_cart cookie」 or 「edd_items_in_cart」 is detected to ensure a smooth and in-sync checkout process.

We also utilize New Relic to help clients easily diagnose what might be causing abnormal load time on their sites. Typically this can be from third-party plugins, slow queries, or badly written code.

new relic apm transactions

New Relic

Besides moving to a fast managed WordPress, there are a lot of other optimizations you can make to reduce your load times. Here are some additional steps you can take:

  • According to HTTP Archive, images make up on average 66% of a total webpage』s weight. And because of product catalogs, this is usually even worse on ecommerce sites! So optimizing your images is essential.
  • Offload and cache additional files such as MP3s, PDFs, etc.

  • Utilize a content delivery network (CDN) to instantly speed up the delivery of your assets around the globe. In our tests, sites across continents saw over a 50% decrease in page load times.
  • Implement caching on your WordPress site. We handle caching for clients at the server level, but if yours doesn』t you can install a caching plugin like Cache Enabler WP Rocket.
  • Disable and limit scripts that aren』t needed to ensure faster page load times. WooCommerce is known for getting hammered with AJAX requests from (wc-ajax=get_refreshed_fragment). You can make sure that this only loads on WooCommerce pages and doesn』t bog down the rest of your site. You can use a premium plugin like perfmatters to do this with a single click or dive into our in-depth tutorial on how to disable scripts and plugins on a per-page/post basis.
  • Optimize your WordPress database. If your database gets too big with thousands of tables, it can start slowing down queries on your site. We always recommend limiting your post revisions, deleting old ones, clearing out transients, converting tables from MyISAM to InnoDB, and cleaning up your wp_options table.
  • Work on lowering your ecommerce site』s time to first byte (TTFB).
  • Properly diagnose and fix any high Admin-AJAX usage.

And don』t forget about mobile! More and more traffic every year is coming from mobile devices and Google is now running its mobile-first index.

Beware also of this: not everyone is using fast connections like 4G yet. It』s important that load times are snappy so you don』t lose customers. You have three seconds to make an impression before you lose them, so don』t miss out on potential sales.

All of the above recommendations will also help you increase speeds on mobile or you can look at testing Google AMP on your site. AMP offers a way to serve up a stripped-down version of your current web page at lightning-fast speeds. Some big ecommerce sites are already using it and have seen great results!

We tried Google AMP on our site but were not impressed with the results. And there is currently no SEO advantage (for the moment). You can read about it more in our case study. However, every site is different.

So we always recommend testing on your own site. Especially if your site is bogged down with ads or third-party scripts. AMP could really benefit you and in some ways, speed up the optimization process! There are new plugins constantly emerging in this new space. Here are a few to check out:

  • AMP WooCommerce
  • WP AMP
  • weeblrAMP (includes WooCommerce and EDD support)

10.  Simplify, Optimize, and Secure

The holidays are a critical time for your sales, and they bring in an unusual set of customers. People are a lot more impatient during a big seasonal sale than they would be normally. Now is the time to optimize your site』s design and add features that can speed up the buying process.

For the best results, simplify everything and make your product pages as easy to access as possible. Overly complex UI can seriously turn off a customer.

Remove or relocate anything that doesn』t contribute to your sales funnel, and highlight links leading to your promotional and product pages. Use images and banners linking there to draw the eye. Ensure that your navigation is de-cluttered and getting around is easy.

Also, consider simplifying your navigation menu. Make it easy to see and access the search bar and your core categories and ensure that the 「Add to Cart」 button is easily reachable once they get to your products. Eliminate clutter and use clever web design to highlight the links leading your store areas.

From your homepage, users should be able to start browsing a category, choose a product, and add it to their cart in 3-5 clicks or less.

You can have the best prices on the internet, but if your website is a nightmare to navigate, you won』t get any sales.

Don』t forget to take extra security steps as well. This is prime time for attackers to try to steal user info, so you need to ensure that you and your customers are protected.

  • Backup your website, and do it now.

  • Update WordPress, your theme, and your plugins. Outdated extensions are the leading cause of WordPress hacks.
  • Update your PHP to the latest version.
  • If you』re accepting sensitive customer information, you should already have an SSL certificate.
  • Invest in secure managed hosting to prevent server exploits.
  • Secure your admin login (change your username off 「admin」 and choose a password with uppercase, lowercase, symbols, and numbers) and use two-factor authentication.

There are a lot more advanced steps you can take, so check out our guide to WordPress security.

Remove Barriers from the Checkout Process

People are always in a hurry, a lot more than they were 10 years ago. So removing any barriers you might have from the checkout process could drastically increase your sales. If checkout is a five-step process, they』re going to drop their cart.

According to a study, 23% of users will abandon their shopping cart if they have to create a new user account. That is a lot! Here are three recommendations. The first is to create a guest checkout for new customers.

This way can they can quickly add products to their cart, purchase, and be on their way. In a lot of scenarios you can still create an account for them, it』s simply automatically generated instead of prompting them for all the information. This way they can reset the password later on from their email when they have more time.

In WooCommerce, you can enable guest checkout under the 「Checkout」 tab. In Easy Digital Downloads, guest checkout is actually enabled by default.

guest checkout

Easy Digital Downloads has guest checkout selected automatically

The second recommendation is to utilize social logins for checkout. Some customers might not like this due to security concerns, while others are probably fine with it. The great part is you can offer both to speed up the checkout process for everyone.

The official WooCommerce Social Login extension is actually developed by SkyVerge, who also developers Jilt, the product we mentioned earlier. There』s also the Social Login extension for Easy Digital Downloads.

woocommerce social login extension

Social Login for Easy Digital Downloads

And the third recommendation is for those with physical products, and that is to get rid of those shipping charges! According to that same study, 28% of shoppers will abandon their shopping cart if presented with unexpected shipping costs.

So the best advice would be to either show them right from the beginning what shipping will cost or figure out a way to price your products with shipping included. Have you ever tried free shipping to see how it impacts your conversions?

You could also skip the lengthy checkout process altogether and implement quicker checkout systems using plugins. You can do this in Easy Digital Downloads with a buy now button, or try a WooCommerce extension that condenses the product and checkout page or offers one-click checkout for registered users.

11. Test Everything

This one is simple, but it』s something many people forget. Go through your website and click on everything. Look carefully over each page, click every link, scan over your crucial copy, test out your navigation. Sign up for an account, add products to your cart, and test checkout only stopping short of clicking 「purchase」.

It』s common to neglect this step, but you』d be surprised how many tiny issues you』ll spot doing this. A broken link or a typo here, a glitch in the shopping cart there… you want to test early with enough time to correct any issues, then again right before your first seasonal promotion is set to launch.

Test it yourself, test it on multiple devices and browsers, and ask friends to test as well. Even if you don』t find anything, you』ll feel lucky if you caught something that would have damaged many customers』 experiences.

Take Advantage of A/B Testing

When it comes to ecommerce strategies, A/B testing should always be towards the top of the list. This is something that many marketers discuss, but there is usually little follow-through. If you sell products online, the bottom line is that you should be constantly running A/B tests.

Turn this into a weekly or monthly habit and you should be able to see improvements to your sales, CTR, time on site, and even SEO in no time!

ab testing nelio

A/B Testing example with Nelio

A/B testing, also called split testing, essentially pits two-page elements against each other in a head-to-head scenario that tells you which element readers respond to more. For instance, if you want to test a new product title, you can design two identical web pages that feature separate titles and direct traffic to each web page to see which headline results in more page views, time on page, higher conversions, etc.

You then simply take the winner, and rinse and repeat the process. There are also other types of testing, such as multivariant tests you can dive into.

A/B testing becomes especially important in the weeks and months leading up to a big sale. You want to be ready with the element that』s guaranteed to win you the most conversions.

Be careful when A/B testing during the holidays. Running tests during large surges in traffic can be done, but it tends to skew the data. Customers tend to act irregularly, many aren』t from your target audience, and your other sales campaigns can artificially inflate urgency.

Holiday A/B testing is a great time to get lots of results fast, but you need to run the same test once things calm down or you may end up implementing a change that actually damages your business due to skewed data.

Here are a few of the best A/B testing plugins and tools we recommend checking out. Most, if not all of them have integrations for WordPress and can be used to run A/B experiments with your WooCommerce and or Easy Digital Downloads store.

  • Google Optimize
  • Nelio A/B Testing
  • Simple Page Tester
  • A/B Press Optimizer
  • VWO
  • Unbounce

And remember that no A/B test is too small! Brian Massey conducted a study in which he ran A/B tests on ecommerce site navigation.

He discovered that the words you use on your main navigation may influence your visitors more than the way your main navigation works. For example, he replaced the navigation item 「Product Categories」 with 「Shop Products」 and saw a 13% decrease in the sitewide conversion rate.

Wouldn』t it be great if you could simply change a word and see more sales? Well, it might very well be that easy. There is no way to know unless you A/B test, and then A/B test some more.

12. Use Live Chat to Instantly Connect

Sending a support ticket and waiting for someone to get back to you takes an awfully long time. And when customers are scrambling to get presents bought before it』s too late, they』re not going to bother with that cumbersome process.

But if your site incorporates prompt and speedy live chat, it』s a much different situation. Customers are much more likely to contact you if they have a question, and then go through with their sale. If you don』t have any way to instantly get in contact, there』s a chance they』ll just abandon ship.

In a study by eMarketer, 62% of users said they were likely to return to a site that offers live chat.為什麼? Because customers like to know they can get their answers right away. Does it help with sales? Of course it does.

Drift was able to increase their inbound leads by 200% simply by putting live chat on their website.

We』ve used Intercom since day one here at Kinsta and it』s worked very well for us. Intercom has provided an easy way for us to integrate chat and support tickets (seen below) it into our dashboard so customers know we』re always one click away, 24/7.

Still, to this day we get compliments from customers that are impressed with our chat solution. You can decide on your own situation whether or not you only want logged-in customers to have access to chat, or everyone. We suggest testing both methods!

Intercom at Kinsta

At Kinsta we use Intercom

Thankfully, due to the way chat solutions and plugins work, they pretty much all support WooCommerce or Easy Digital Downloads in some form or another. Here are a few we recommend checking out:

  • Intercom (as seen above)

  • Drift
  • WP Live Chat Support

And if you』re looking for even more to compare, don』t miss our in-depth post with 11 chat solutions for WordPress.

Don』t let sales slip through your fingers just because you didn』t give people an easy way to contact you. Implementing live chat will help you keep up with shoppers』 fast pace.

13. Keep Buyers Coming Back with Marketing Automation

When you』re dealing with thousands of concurrent users, you need a way to streamline the process of recommending products, tracking sales, and applying incentivizing discounts. If you give your customers a seamless experience during their stressful holiday shopping, you can be sure that they』ll come back.

You can take your ecommerce site to the next level by employing marketing automation and AI to convert more customers into revenue. If you have a WooCommerce store we recommend checking out Beeketing.

This allows you to basically put your store on steroids and employ proven marketing tactics with a click of a button, such as recommending targeted products upon adding something to the cart.

target recommend

Beeketing

The Beeketing WordPress plugin has over 700 reviews with an impressive 5 out of 5-star rating. Here are just a few of the other amazing features they include to really fine-tune your store:

  • Add sales countdown clock and low-stock indicator on product pages to create urgency and scarcity.
  • On mobile web version: add a Buy Now button fixed on top or bottom when customers browse.
  • Upsell & Cross-sell related products (support both manual product selection and auto-recommendation).
  • Bundle up frequently bought together products and sell the combo at a value discount.
  • Sales Gamification: Motivate customers to spend more to reach a cart value threshold and receive a reward discount.
  • Offer a cart-level discount, free shipping, or free gift, if customers complete order.
  • Upsell more products after checkout to invite repeat purchases (offer coupons to incentivize).
  • Send cart & browse abandonment emails.
  • Show how many people have viewed and bought products to build social proof.

You should also make an effort to reach out to holiday shoppers. Black Friday, Cyber Monday, and the December festivities tend to bring in a huge spike in revenue. But many of your new customers are just here temporarily to take advantage of your great deals, they』re not planning on sticking around.

But you』ve already captured their interest, and gotten many of them to sign up for an account. That』s a huge opportunity to retain a fair number of your new customers. Don』t let it slip.

The trick is convincing them to re-engage and at the right time. People tend to spend a lot around the Christmas season, so a campaign that starts too early could be ineffective but if too late you might have lost their interest entirely. Timing is crucial.

However, you time your next promotion, keep the ball rolling and run them through the new year. Get a big event going during one of the early months. It can reignite interest and bring back customers who had a good experience with your brand during their seasonal shopping.

Some smaller ways to re-engage holiday customers are to offer them a coupon for returning, ask them for a review in exchange for something, or use automation to recommend products similar to what they bought. It』s a good way to reach out and remind them that you exist while giving them incentives to return.

With the right strategy, the surge of new visitors in the last few months of the year doesn』t have to be temporary. This is a great time to bring in some permanent customers and turn them into loyal, long-term fans of your store.

The holiday season is approaching and you need to capitalize on it. Get these 13 solid ecommerce strategies to grow your sales! ???

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摘要

Every little change you can afford to implement before the holiday season arrives could make all the difference. This is the time of the year where you』re making the most sales, but you need to be ready to accommodate the influx of new customers. With the right approach, you might even be able to convince them to stick around.

But you have to make a good impression. If your website is hard to use, poorly optimized, and constantly going down, you can both drive away what would have been new long-term customers and disappoint your current ones. Make sure your WooCommerce and Easy Digital Downloads stores are prepared and don』t dawdle: you can be sure your competition won』t!

Did we miss any important tips or do you have another unique one to share? We would love to hear from some fellow ecommerce site owners. Feel free to leave your comments below.

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