77種行之有效的策略來吸引網站訪問量

因此，您已經設置了所有網站，但是不確定如何增加網站訪問量嗎？

別擔心，您並不孤單。關於改善流量的文章很多，因此很難區分對您有用和不可行的內容。

本文沒有列出增加流量的每一種方法。相反，它列出了行之有效的策略。

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聽起來不錯？

如何吸引網站流量

為了簡化操作，我們將策略分為以下幾類：

讓我們跳進去：

內容行銷

只要您在網站上創建良好且相關的內容，就會有穩定的訪問者流（希望）從Google到達您的網站。

不確定內容到底是什麼樣子？然後查看我們的內容營銷指南，以及由Backlinko的Brian Dean整理的出色的內容營銷中心：

Backlinko的內容營銷中心

在內部，您可以找到30多種資源，其中包括您需要了解的有關內容營銷的所有信息，例如促銷，文案寫作和設計。

現在受到啟發了嗎？以下是一些將內容吸引到網站的流量的技巧：

1.編寫有用的內容（又名創建回答問題的內容）

聽起來很明顯，但是大多數以SEO為重點的內容可以歸結為：

回答很多人在網上提出的問題，但回答得不好。

如有疑問，您可能要做的第一件事是什麼？你谷歌。

它實際上可以是任何東西。從模因到最佳居住地，是為什麼發明了玉米片：

人們在Google上搜索的問題示例

關鍵是：Google和其他搜索引擎的存在主要是為人們提供問題的答案。如果您可以回答有關網站內容的問題，則Google會將流量發送到您的網站。

那麼您如何找到這些問題？

好吧，那是困難的部分。了解您的觀眾會有所幫助。使用關鍵字研究工具也是如此。

（稍後將在本指南的關鍵字研究部分中提供有關如何實際找到這些問題的更多信息）。

但是，找到要回答的問題的最簡單方法之一就是使用Google。

輸入觀眾可能遇到的問題，然後再去那裡。我保證您最終會遇到潛在問題，無法回答。

遇到問題後，請使用以下簡單框架編寫有用的內容：

• 做一些關鍵詞研究，找到一個受歡迎的問題。
• 寫一篇回答這個問題的文章。
• 遵循SEO最佳做法為您的文章。
• 確保字數足夠長，可以完全回答問題
• 編輯您的文章（我們都會犯錯誤）。
• 點擊發布，沖洗並重複。

只要確保您選擇了一個在幾個月後就不會消失的內容主題…

2.撰寫常青內容

常綠內容是在發布後仍將保持相關性的內容。

它可以包括以下內容：

常綠內容的類型（圖片來源：alexa.com）

有些內容很快就會過時，而常綠的內容卻不會像新聞報道那樣過時。實際上，隨著時間的流逝，它可以帶來穩定的搜索流量，潛在客戶和社交份額。

它還將：

• 提供持久（和複利）的價值。
• 幫助教育新客戶/客戶/讀者。
• 幫助建立您的權威。
• 這可能有助於吸引鏈接。

如果您想獲取常綠內容的示例，這實際上是我們在Kinsta知識庫中所做的事情。只需查看以下常見技術問題內容：

Kinsta的常綠內容（常見技術問題）示例

人們總是會問這些問題（只需確保信息是最新的）。

3.發布長格式內容

沒有正確或錯誤的內容長度。對於您的內容而言，理想的字數是最能完全涵蓋該主題的字數。

話雖如此，但觀察到較長的內容效果最好：

字數與Google中的排名位置（圖片來源：backlinko.com）

那為什麼要寫長篇內容呢？

您應該這樣做的主要原因有四個：

• 較長的內容通常比較短的內容排名更好。
• 內容越長，獲得的社交分享越多。
• 內容與主題相關性更高（Google排名因素）
• 它可以幫助將讀者轉化為客戶（例如內容升級）

儘管字數似乎確實等於更好的排名，但除了內容長度以外，還有其他因素需要考慮。

如果您想獲取長篇內容的示例……您正在閱讀！

長格式內容示例

4.發布更多列表帖子

列表帖子是一篇文章，其標題包含許多已編號的內容。

互聯網上有很多列表帖子。 BuzzFeed主要發布列表帖子：

Google中的列表帖子排名示例

當涉及到網站訪問量增加時，列表發布是有效的，因為數字是心理觸發。

它們不僅在閱讀時易於掃描，而且引人注目。

當我們在線看到標題中的數字時，我們更有可能點擊它，因為大腦被稱為「點擊，旋轉」響應的東西激活了。

在那裡，列出了由於科學而起作用的帖子。

不過，您需要記住一件事：列表發布有助於將流量吸引到給定網站，但在將訪問者轉化為用戶/客戶方面並不是最佳的內容格式。為此，您需要利用不同的格式（通過指南，比較登錄頁面等），但這是以後的博客文章的主題。

讓我們回到為您的網站吸引點擊量…

5.創建一個系統（提示：使用內容日曆計劃內容）

將流量吸引到您的網站就像生活中的很多事情，而這一切都與一致性有關。

內容策略的一致性不僅可以使您與受眾群體保持聯繫，還可以向Google表示您擁有可靠的信息來源，

緩慢但穩定地發布博客帖子要比瘋狂而又不穩定的發布時間表要好。

內容日曆是管理此問題的最佳方法之一。您可以在某個地方存儲想法並計劃要發布的內容和發布順序。

您可以使用編輯日曆，選擇的項目管理應用（例如Trello或Asana），電子表格，甚至是筆和紙（當然，這是過時的）。

Trello董事會編輯日曆示例（圖片來源：trello.com）

選擇哪一個都不重要。內容日曆的最佳格式是您最有可能使用和繼續使用的格式。

6.在其他渠道（和其他格式）上重新使用內容

最好將重用內容描述為找到重用現有內容的新方法。

這對於通過不同媒介吸引新受眾，為被遺忘的內容注入新的生命以及最大程度地發揮內容作用非常有用。

Ahrefs在其博客和YouTube頻道中重新利用其內容方面做得非常出色，例如其內容審核文章+視頻：

Ahrefs重新使用的內容示例

GaryVee也是如此，他使用「內容金字塔」方法從一個語音中獲取30多個內容：

GaryVee的內容金字塔

關鍵是：通過重新利用內容，可以從一件內容中獲得儘可能多的價值。

以下是一些您可以嘗試的內容改變主意的想法：

• 網路研討會>視頻
• 舊博客文章>可下載的指南
• 訪談>博客文章或電子書
• 圖片> Pinterest板
• Quora問答>博客文章
• 幻燈片>信息圖表或博客文章
• 統計> Twitter線程
• 博客文章>播客

7.創作吸引網紅的內容

大多數行業都有影響力：擁有大量追隨者的人似乎獲得了大量喜歡，分享和鏈接到其內容的鏈接。

利用他們的許可權來製作自己的內容不是很好嗎？

如果您希望有影響力的人分享您的內容，則需要創建直接吸引他們的內容。

這是創建希望看到內容的影響者的簡單過程：

• 使用影響者研究工具查找您所在行業中的影響者，或快速搜索以找到其直接電子郵件地址。
• 分析他們在說什麼。
• 尋找一個共同的主題。
• 創建有關此主題的內容。
• 讓您的內容出現在有影響力的人面前。

8.編寫醒目的標題（使用標題分析器）

標題是內容中最重要的部分之一。

它們很可能是人們在Google搜索結果中看到的第一件事。沒有引人注目的標題，即使是最全面的博客文章也可能未被閱讀。

為了幫助您製作醒目的標題，您可以使用Sumo標題生成器之類的標題分析器：

相撲標題生成器

寫好標題是一種藝術形式。但是不用擔心，可以通過實踐來學習和改進它。如果您必須從頭開始，請遵循以下提示：

• 研究您的客戶。
• 看看競爭對手的頭條新聞。
• 使用您的聽眾可能會使用的字詞（+避免使用行話）。
• 如果可以，請在開頭使用數字。
• 使用強大的詞語，例如「秘密」，「未知」，「隱藏」。

• 如果可以，A / B測試您的頭條新聞。

• 測量您的點擊率（點擊率）並進行相應調整。

9.改善舊博客文章

增加網站訪問量的解決方案可能已經很簡單了：舊的博客文章。

如果您已經寫博客了一段時間，那麼您的存檔中可能有大量的帖子，它們需要一些愛才能使它們重獲新生並吸引搜索流量。

查找徘徊在Google搜索結果第一頁底部或第二頁頂部的頁面。這些頁面是改進的完美示例。

但是您如何改進它們？

以下是一些改進舊博客文章的快速方法：

• 更新所有過時的信息。
• 添加更多圖像，屏幕截圖，視頻等。
• 改進您的介紹（使人們想繼續閱讀）。
• 增加您的字數（如果有必要的話）。
• 添加與相關帖子之間的鏈接。
• 使用較短的段落和項目符號點來提高可讀性。
• 重新發布它們，並再次將其升級為新的。

不過有時候，最好不要合併舊帖子，而只合併它們就可以了……

10.合併相似的文章（+重定向他們）

如果您積壓了大量涉及相同主題和關鍵字的類似文章，則可能需要將它們合併到一個帖子中。

通過將類似的帖子整合到一頁中，它可能會在Google中表現更好，並清理您的網站架構。

為什麼？

因為您沒有將「許可權」分散在多篇文章中。相反，您只有一個重點突出的職位。您還將有一條更長的帖子，可以更深入地討論主題，從而吸引更多訪問量。

以下是將類似文章合併為一篇文章的方法：

• 確定要保留的URL，以及要刪除和重定向的URL。
• 複製您想保留的舊文章中的所有內容，然後將其粘貼到剩下的內容中。
• 現在，格式化，編輯並仔細檢查新文章。

• 設置301重定向到新頁面

• 最後，刪除您的舊頁面。

11.使用摩天大樓技術

摩天大樓技術是Backlinko的Brian Dean創造的營銷術語。

基本上，這是一個將內容轉換為高質量反向鏈接的系統。

運作方式如下：

步驟1 –查找包含大量反向鏈接的現有內容。

使用Ahrefs Content Explorer或BuzzSumo之類的工具來查找包含大量社交共享和鏈接的URL。

使用Ahrefs Content Explorer查找成功的內容（以進行複製）

步驟2 –現在開始創建更好的方法。

現在，您需要弄清楚如何對其進行改進。您可以添加更多最新信息嗎？也許您可以改善視覺效果或將其擴展為包含更多點。

步驟3 –宣傳摩天大樓內容

轉到鏈接到原始內容的網站，並要求鏈接到您的高級內容。

您可以使用以下擴展模板：

嘿 [NAME]，

我在看你的帖子 [TOPIC] 並注意到您已鏈接到此頁面： [INSERT LINK]

只是想讓您知道，我剛剛發布了此頁面的更新，更深入的版本。

這裡是： [INSERT SKYSCRAPER LINK]

可以在頁面上添加漂亮的內容嗎？

[YOUR NAME]

摩天大樓技術聽起來很簡單，但在實踐中可能會很棘手。這裡有一些資源可以幫助您：

• 如何執行Ahrefs的摩天大樓技術（並獲得結果）

• 我如何使用「摩天大樓技術」來驅動HubSpot的70K +頁面瀏覽量

• 如何通過單顆粒為您的內容建立高質量的反向鏈接

公平地說，SkyScraper技術現在是在內容營銷方面表現出色的網站中非常普遍的方法。這意味著如今的影響力比幾年前要弱。

儘管如此，它可能仍有助於將某些流量吸引到您的博客。

12.創建專家綜述

專家綜述文章是博客文章，收集專家的報價，然後在文章中使用它們。

根據專家的說法，這是Databox中有關最佳免費SEO工具的示例：

Databox專家綜述文章示例

綜述對於從您所包括的人那裡獲取鏈接和共享非常有用。

這種類型的內容會產生流量，因為：

• 他們以主題專家為特色，他們可能會與您的聽眾分享您的內容。
• 它遵循列表結構，我們知道其性能良好。
• 他們吸引了許多訪客和新手，因為他們收集了著名專業人士的報價和技巧。

電子郵件營銷

如果您在線上進行任何操作，則需要電子郵件。無論您的公司規模或網站大小如何，向您的受眾群體發送電子郵件都是至關重要的。

認真地說，全球一半的人口使用電子郵件：

Oberlo的電子郵件統計

通過收件箱可以聯繫到如此多的人，電子郵件是將流量吸引到網站的最佳方式之一，因為：

• 您的電子郵件列表已經對您的網站感興趣。
• 您直接與列表交流時，幾乎可以保證訪問量。
• 電子郵件將目標流量吸引到您選擇的頁面。

13.通過電子郵件營銷增加網站流量

電子郵件營銷是一種相當便宜但有效的吸引受眾的方法。

除了遵循電子郵件營銷最佳實踐之外，還可以採取一些必要的步驟來增加電子郵件營銷的流量：

• 儘快建立訂戶列表。

• 選擇合適的電子郵件營銷軟體。
• 保持電子郵件的重點。
• 寫醒目的主題行。
• 在您的電子郵件中添加社交共享按鈕。
• 添加號召性用語（號召性用語）。
• 不要發送太多電子郵件。
• 確保您的電子郵件模板可在移動設備上使用，並且不會被標記為垃圾郵件。

14.使用內容升級來獲取更多訂戶

內容升級（或鉛磁鐵）是您為交換電子郵件地址而付出的資源。以下是一些最好的潛在客戶WordPress插件列表，供您查看。

如果您獲得正確的升級，您的聽眾將很樂意註冊您的電子郵件列表，以獲得免費的內容。

但是，您必須了解您的受眾並知道他們想要什麼。 Perfect Keto在這方面做得很好：

Perfect Keto的內容升級示例

您可以使用一些內容升級示例：

• 清單。
• 備忘單。
• 快速入門指南。
• 電子書。
• 模板。
• 免費課程。

15.創建電子郵件歡迎系列

歡迎電子郵件系列是一系列電子郵件，當他們首次加入您的列表時，它們會自動發送給您的訂閱者。

請記住：這是您留下良好印象的機會。這可以大大增加您的網站流量，並增加您的訂戶。

Drift可以很好地處理這封電子郵件，使郵件變得直截了當，並將新訂閱者定向到受歡迎的內容：

Drift提供的歡迎電子郵件示例（圖片來源：hubspot.com）

16.添加一種捕獲電子郵件到您的站點的方法

要開始利用電子郵件的流量功能，您需要一種通過網站收集電子郵件地址的方法。

您可以使用側邊欄或內容內註冊表單，如下所示：

Kinsta的電子郵件註冊表格示例

這裡的關鍵方面是給人們一個令人信服的理由進行註冊。

晉陞

所以您寫了一些很棒的內容，現在呢？

現在該推廣它了。

以下是一些內容推廣策略可以嘗試：

17.將您的內容提交到聚合器站點

內容聚合器是一個不會創建自己的內容的網站。相反，他們從其他站點收集內容並將其「聚集」到一個位置。

用戶通常喜歡聚合器，因為它使他們有機會在一個地方找到各種內容。另一方面，發布者將其內容展示在想要看的人面前。

以下是內容聚合器要提交的一些想法：

• Reddit
• 網站設計師新聞
• 設計師新聞

• Growth.org（以前為Inbound）

• 黑客新聞

• 混合（以前是StumbleUpon）

• 掘客
• 美味的
• 熊貓
• 法克
• 成長黑客
• AllTop
• Managewp.org
• Facebook群組
• 領英團體
• 熱情

18.寫一些客人的帖子

來賓張貼是指您為自己網站以外的網站撰寫博客文章時。作為回報，您將獲得一個指向您網站的鏈接。

這會將流量發送到您的網站，獲得反向鏈接，並有助於提高品牌知名度。

訪客博客的最大挑戰之一是找到合適的網站，這些網站願意接受並發布您的訪客帖子。

幸運的是，僅需進行快速的Google搜索（以及一些搜索運算符），您就可以找到與您的利基市場相關的大量訪客發布機會：

通過Google尋找與主題相關的來賓發布機會

這是嘗試操作的列表（請記住，請針對與您網站的利基相關的術語停用KEYWORD）：

• 關鍵字標題：「為我們寫信」
• 關鍵字標題：「為我寫」
• 關鍵字標題：「有助於」
• 關鍵字標題：「提交」 + inurl：博客
• 關鍵字「提交來賓帖子」
• 關鍵字inurl：/ guest-post /
• 關鍵字「訪客留言」
• 關鍵字「來賓」
• 關鍵字「接受訪客留言」
• 關鍵字「來賓指南」
• 關鍵字「來賓作者」
• 關鍵字「客人文章」
• 關鍵字「訪客專欄」
• 關鍵字「成為貢獻者」

19.通過Blogger推廣來推廣您的網站

Blogger擴展是查找相關博客並向其發送個性化電子郵件以突出顯示您的網站，服務，產品等的過程。

第1步–查找博客以訪問

您可以與博主聯繫：

• 您已經在網站上推薦的人。
• 誰寫過關於同一主題的內容。
• 先前已鏈接到類似主題的人。
• 發表了相關文章的人。

第2步–查找正確的聯繫方式

與您聯繫之前，您需要找到您要聯繫的博客的電子郵件地址。

有幾種方法可以執行此操作，但是最快的方法之一是使用像Hunter.io這樣的電子郵件查找工具：

使用Hunter查找電子郵件地址

步驟3 –撰寫您的外聯電子郵件

現在，您需要編寫要發送的電子郵件。

如果您在製作音調方面需要幫助，請查看HubSpot的這些電子郵件擴展模板。

現在剩下要做的就是點擊「發送」。

20.邀請他人訪問您網站上的訪客博客

別忘了：來賓留言是兩條路。

不要以為只能寫其他網站的內容。也邀請其他人為您的博客寫作。只要他們撰寫高質量和原創的文章，您的受眾當然會感興趣。

您不僅會在網站上獲得一些新內容，而且客座博客可能會推廣該文章，從而為您的網站帶來更多流量。

每個人都是贏家。

21.在中等（+其他網站）上寫

媒介是用戶生成的網站，根據用戶的閱讀習慣對文章進行優先順序排序和建議。

您應該考慮在Medium上寫作，因為：

• 它可以將一致的流量發送回您的站點。
• 它擁有固定的和參與的觀眾。

他們甚至有一個儀錶板，可以顯示您的文章的運行情況：

中的商品統計數據/效果指標

您也可以在類似Medium的網站上進行寫作：

• 寫為
• Svbtle
• Steemit

確保閱讀我們的Medium v​​s WordPress指南。

社區

儘管我們以促銷為主題，但在在線社區中共享內容可能是一種將流量吸引回您的網站的好方法，儘管由於越來越多的人正在這樣做並且無法擴展，它變得越來越困難。不過，始終值得進行測試。

22.在相關的在線社區中推廣內容

在線社區是觀眾在網上閑逛的地方，可以包括Facebook團體，Reddit，Slack頻道和論壇。

如果您已經屬於利基市場，那麼找到相關的在線社區非常容易。

如果不是，這裡有一些有用的資源：

• Slack社區目錄
• 400個休閑社區

• 500多個Facebook群組（通過Dropbox）

• 5000個頂級子目錄

24.在Reddit上發布有用的內容

Reddit是一個龐大而活躍的社區。可能已經有一個與您網站的利基相關的子目錄。

利用Reddit，只要您做對了，就可以向您的網站發送大量流量，並且不會因任何時候發生的大量討論而感到不知所措。

實際上，您可以使用TrackReddit之類的工具來跟蹤Reddit的討論：

追蹤與您的網站相關的Reddit討論

但是，在Reddit上推廣東西可能很難。如果用戶不喜歡您的操作，他們也不會費勁。

以下是在Reddit上發布的一些最佳做法：

• 首先成為會員。
• 付出更多。
• 發布原始內容並以一種真實的方式參與。
• 請勿使用偽造的帳戶。

25.進入Facebook組（+分享您的內容）

您應該加入一些與利基相關的Facebook群組，並在其中共享您的內容。

同樣，您應該首先尊重這些人群中晉陞的特定規則。

Facebook群組涵蓋了目標受眾可能會閑逛的各種利基市場。對於我們來說，像WordPress自由職業者或WordPress Speed Up這樣的基於WordPress支持的小組可能會擁有對我們的內容感興趣的成員。

實際上，您可以搜索群組以查找與您的內容相關的討論：

Digital Marketing Questions是一個受歡迎的Facebook集團

查找與您要宣傳的帖子相關的討論，然後加入。嘗試以對話的方式分享該帖子，對小組有幫助。

像所有在線社區推廣一樣，您希望確保自己對您有所幫助且不會出現垃圾郵件。

26.回答有關Quora的問題

Quora可以極大地增加網站訪問量。

如果您還沒有，請先創建一個帳戶。擁有Quora帳戶後，您需要找到正確的問題來回答。

這很簡單，只需輸入一個關鍵字，Quora就會為您建議相關主題：

快速找到利基相關問題以在Quora上回答

選擇您的主題，您將能夠看到與該主題有關的最新問題。

只需點擊「答案」即可添加您的答案。嘗試完全回答問題，並提供指向您網站上任何相關內容的鏈接（如果有必要的話）。

如果要充分利用Quora，請完整填寫個人資料，選擇與您的受眾有關的問題，並在有意義的地方添加鏈接。您還應該查看我們的Quora營銷技巧，以幫助您擴大覆蓋面。

順便說一句，您也可以嘗試這些其他問答站點，並遵循相同的原則：

• 雅虎答案
• StackExchange
• 堆棧溢出
• 答案

27.發布產品搜尋

Product Hunt是一個社區，每天都會組織最好的新移動應用程序，網站和技術產品。

Product Hunt主頁可以將流量吸引回您的網站

從Product Hunt獲取流量可能有點技巧，因此這裡有一些提示：

• 儘快回答有關線程的問題。
• 鳴謝支持您的用戶，並感謝他們。
• 告訴您的社交媒體關注者和有關您的Product Hunt發布的電子郵件列表。
• 確保已在WordPress網站上設置了Google Analytics（分析）以跟蹤結果
• 檢查您在Facebook，Twitter等上的共享圖像工作。
• 不要求投票，只需將URL分享到您的PH帖子中，然後由用戶決定。

有關更詳細的摘要，請查看其指南。

28.從論壇吸引流量到您的網站

從網路誕生之初就開始出現論壇。從那時起，人們一直在使用它們將流量吸引回他們的網站。

利基論壇可能很醜陋，但它們可以為您的網站帶來良好（和相關）的流量

即使某些論壇看似過時，但如果它們吸引了很多聽眾，它們可能是相關流量的重要來源。

以下是在論壇上推廣您的網站的一些技巧：

• 選擇適合您的利基論壇。
• 仔細選擇您的用戶名。
• 在您的簽名中放置一個鏈接。
• 精心製作個人資料。
• 不要垃圾郵件。
• 提供優質的內容。
• 啟動新線程。
• 經常發布。

如果找不到合適的論壇提交，則可以隨時…

29.創建自己的論壇

如果找不到適合您行業的論壇，則可以考慮自己建立一個論壇。實際上，藉助WordPress論壇插件，您可以很快建立起來。

WordPress論壇

如果您採用這種方法，則需要確保您的用戶正在製作高質量的內容，您需要主持人，並且您的論壇具有良好的用戶體驗。

正確處理可能意味著源源不斷的流量返回您的網站。

搜索引擎優化

如果您忽略了SEO，那麼世界上所有關鍵字研究（稍後會再介紹）和內容都將無法保存您的網站。

SEO是使一致的流量流入您的網站的最佳方法之一。只要您在Google中排名靠前，就可以為您的網站帶來自然流量。

現在聽起來不錯，但是生活中沒有什麼是免費或沒有工作的。

要從SEO中受益，您需要撰寫人們在Google中正在搜索的主題（我們在上一節中介紹了這些主題）。但是要充分利用它，您還需要確保您的網站針對搜索引擎進行了優化。

您現在可以執行以下操作來使用SEO來吸引網站訪問量：

30.注意您網站的SEO健康

SEO非常簡單。遵循最佳做法可以確保您的網站運行正常，並具有Google期望看到的所有內容，從而為您帶來大部分收益。

設置好這些東西可以大大增加您網站的流量。

這是您需要的SEO基礎知識：

• SEO友好的CMS，例如WordPress。
• 響應式設計和良好的移動可用性。
• 有效的SSL證書。
• 快速可靠的網路主機。
• 來自相關站點的鏈接。
• 人們真正想要閱讀的內容。

顯然，SEO可以包含更多元素，其中網站的技術健康狀況是其中之一（我們將在稍後進行介紹），但這應該為您奠定基礎。

31.建立反向鏈接到您的網站

來自權威機構和相關站點的鏈接就像對您站點的信任票。

反向鏈接如何幫助您網站的SEO的簡單概述（圖片來源：backlinko.com）

構建鏈接的類型將根據您的細分而有所不同。以下是一些有用的鏈接構建資源：

• Ahrefs提出的9種EASY Link建立策略（任何人都可以使用）

• Loganix制定任何預算的50種本地鏈接構建策略

• Mangools的60多種鏈接構建技術清單

32.在特色片段中獲取您的內容

自成立以來，Google一直在向搜索結果中添加更多信息，以增強用戶的體驗。

特色片段就是這樣的功能之一：

精選片段示例

精選摘要是直接在Google搜索框下方顯示的內容框。它們旨在為用戶提供其搜索查詢的快速答案（甚至無需單擊實際網站即可獲得答案）。

Snippets can be a great way to send traffic to your site, especially if you already have some pre-existing ranking content.

Increasing CTR for ranking in the featured snippet is worth your time

We covered how to get featured snippets before, but if you need a quick rundown, here』s a quick summary of how to optimize for them:

• Target question-keywords.
• Be aware of the type of snippet (paragraph, list, table, etc).
• Keep paragraphs and sentences short.
• Answer the question directly.
• Logically structure your content with subheadings.
• Use tables to show that.
• Include the question in the answer
• Add a summary at the start or end of the content.

33. Use Analytics Data to Find Under-Performing Pages (& Vice Versa)

Open up Google Analytics.

Got to Behaviour > Site Content > Landing Pages and then hit the Sessions column to order from low to high.

You』ll get something like this:

Finding underperforming pages (to improve) in Google Analytics

Now you』ll be able to see pages that are getting the lowest amount of traffic.

From here, see if they are missing anything your top-performing pages have. Try to improve these underperforming pages so every page on your site is bringing in traffic. Another tool to gather more insightful data would be Google Search Console, specifically its Performance tab.

Of course, you can also do the opposite too:

Filter Analytics and Search Console to show your highest performing pages and see if you can make them even better.

While you are in Google Analytics, you should…

34. Optimize Your Best Traffic Sources

In Analytics, go to Acquisition > All Traffic > Source/Medium.

Now you』ll see where your traffic is coming from:

Finding top traffic sources in Google Analytics

In case you are unsure:

• Source is the place users are before seeing your content, like a search engine or another website.

• Medium describes how users arrived at your content.

From here, you want to ask a few questions about your traffic sources:

• Which send the highest volume of traffic.
• Which send the highest-converting traffic.
• Which send the most engaged traffic.

From there, try and figure out why those sources are effective. Then try to replicate it.

And it』s not just your traffic source you should be thinking about…

35. Steal Your Competitors』 Traffic Sources

Sometimes the best way to get more traffic is to see what is already working… and then do that.

One of the quickest ways to do this is by 『stealing』 your competitor』s traffic. If you feel bad about stealing from your competitors, let』s just call it reverse engineering instead.

Now you will need to use an SEO tool for this one.

Here are two quick ways to spy on your competitors:

Competitor Traffic Method #1 – SimilarWeb

Go to SimilarWeb and paste your competitors URL in the search box.

Scroll down to the Referrals sections to see exactly where they are getting their traffic from:

Spying on your competitors traffic using SimilarWeb

Competitor Traffic Method #2 – Ahrefs

Go to the Ahrefs backlink checker. Input your competitor』s domain and click check backlinks.

Now you』ll be able to see the top 100 backlinks and how much estimated traffic they are sending to your competitor:

Spying on your competitors traffic using Ahrefs

Armed with the knowledge of what is working for your competition, you can go out and try to replicate it.

Keyword Research

Keyword research is the process of finding relevant phrases (keywords) that your audience is searching for.

Once you have a list of keywords, you want to include them in pages with the intention of these pages showing up in search engines.

There are lots of ways to generate keywords, using both free and premium tools.

Let』s get started:

36. Target Topics with Traffic Potential

SEO is one of the best ways to send consistent traffic to your blog (more on this later in this article).

But to get Google to send visitors your way, you need to be showing up for the right keywords. In other words: you need to target keywords with traffic potential.

After all, you want your traffic to look like this:

The type of graph all website owners want to see: organic traffic increases

The metrics you want to keep in mind when doing keyword research are:

1. Search and Global Volume: how many people are searching the keyword each month

2. Keyword Difficulty: how difficult the keyword will be to rank for.

There are lots of free and paid keyword research tools available. Here are some of the best:

• Ahrefs Keyword Explorer (PAID)
• SEMrush (PAID)
• KWFinder (PAID)
• UberSuggest (FREE)
• Google Keyword Planner (FREE)
• Keyword Sheeter (FREE)

Oh, and don』t forget to:

37. Target Long-Tail Keywords

Long-tail keywords are 3+ word phrases that are very specific to whatever you are selling or the information you are providing on your blog.

Here』s an example:

Longtail keywords = more conversions (Image source: semrush.com)

Notice how as the keyword becomes longer and more specific, the conversion rate increases.

This is one of the benefits of long-tail keywords, along with the fact that they are often easier to rank for (because they are less competitive)

So how do you find long-tail keywords?

Well, it』s pretty easy to do so without ever leaving Google.

Here are 3 quick methods to find long-tail keywords:

Method #1 – Autocomplete

First up is autocomplete. Just start typing out your main keyword or topic and let Google generate suggestions based on what other people have been searching:

Using Google autocomplete for keyword research

Method #2 – People Also Ask

If you scroll down a bit on the results page, you』ll see the next long-tail keyword research method: the people also ask (PAA) box:

Using Google』s people also ask boxes for keyword research

Method #3 – Related Searches

And finally, at the bottom of the page is the related searches suggestions:

Using Google』s related searches for keyword research

Boom: that』s three ways of doing long-tail keyword research using only Google.

38. Do Question-Based Keyword Research

As we mentioned earlier, you really want to be writing about things people are asking.

Two great tools finding these question-based keywords are Answer the Public and QuestionDB.

Just drop in your keyword and you』ll get loads of question ideas.

Here are the results for the keyword 『credit card』 on Answer the Public:

Use AnswerThePublic to generate lots (and lots) of question-based keywords

And here are the results for QuestionDB:

Use QuestionDB to get loads question keywords people are asking

As you can see, from just one keyword you can generate lots of potential questions you can turn into articles (that people in your niche are asking).

39. Identify Keyword Gaps

This is just a fancy way of saying find keywords you don』t rank for that get a high amount of monthly searches.

And then — you guessed it — try rank for them.

The quickest way to find keyword gaps is with this free content gap finder or with Ahrefs.

If you choose the latter, here』s a quick walkthrough:

Fire up the Ahrefs Content Gap tool and drop in the domains you want to compare:

Use Ahrefs Content Gap tool to find keywords to target

Hit 『show keywords』 and you』ll see any potential keyword gaps:

Keyword gaps in Ahrefs

If you do this for your site and a few of your competitors, you』ll be able to see all the keywords they rank for, but you do not.

Based on your competitors, you』ll be able to prioritize the keyword gaps to go after and try and rank for.

40. Optimize Your Content With LSI (or Semantic) Keywords

LSI, which stands for 「latent semantic indexing」 (also sometimes referred to as semantic keywords) are words/phrases that are related to your main keyword.

Since Google Hummingbird, the search engine has put more importance on understanding a topic fully. LSI keywords are a good way to help the search engine crawlers.

You can use a tool like LSI Graph to find them. Just drop in your main keyword and it will give you a list of terms related to your topic:

Examples of LSI /semantic keywords using LSI Graph

Try to add these to your articles and pages.

To be honest, if you are writing good content, you will be including semantic keywords anyway, but it』s worth keeping in mind.

41. Prevent and Remove Keyword Cannibalization

Keyword cannibalization is when two or more pages on your website are competing against themselves by trying to rank for the same term.

It』s actually quite common, especially with large sites with lots of pages. Here』s a pretty detailed article from Moz about it.

The lesson to learn here is: you want to avoid keyword cannibalization as it can confuse Google (it won』t know which page it should rank). Having two similar pages competing against one another is not helpful for driving traffic.

It can also:

• Lower the authority of your page.
• Dilute any links you have to the page(s).
• Impact your conversion rate.

Often you will be better off consolidating these into one post. You can use this free spreadsheet to find keyword cannibalisation and run a quick 「site:yourdomain.com 『keyword』 query to surface potential issues.

42. Find Easy-Win Keyword Opportunities

Here』s a quick traffic win you can do if you have an existing site:

Find pages that are performing relatively well, and then improve them to give them a boost.

Let me explain:

Pages/keywords that are ranking around the top of page 2 of the bottom of page 1 are ideally suited. These may just need a few tweaks to get them to climb up the ranks and send more traffic to your site.

Some ways you can improve these easy-win keywords pages are by:

• Doing keyword research to target the main term + related terms better.

• Improving your on-page SEO.

• Adding more content.
• Pointing internal links to the page.
• Building some backlinks to the page.

To find these pages you can use the built-in keyword filtering of SEO tools like Ahrefs, SEMrush again, use some free SEO spreadsheets for SEO tasks or go through the performance report in Google Search Console.

Technical Improvements

Another aspect of SEO that determines how much traffic your site will get is its technical health.

In order for search engine bots to find, crawl, and index your site, there are some technical elements you need to tick off.

Let』s check them out:

43. Follow Technical SEO Best Practices

Technical SEO is the process of optimizing your site for Google』s crawlers.

It is an important step in getting traffic to your site. If Google can』t find, crawl, and index your site, you won』t rank. No ranking = no organic search traffic.

It is called 「technical」 SEO because it is less about the content of your site and more about the infrastructure.

Technical SEO can be a big topic. But in terms of getting the best practices down, here are the things you want to do:

• Specify a preferred domain (www or no www?)

• Optimize your Robots.txt file.

• Optimize your sites URL structure.
• Have a logical site structure and navigation.
• Use breadcrumbs to improve UX.

• Add structured data markup.

• Set up canonicals.
• Set up and optimize your 404 pages.

• Use 301 redirects.

• Have an XML sitemap.

• Install an SSL certificate.

• Make sure your website loads fast.

• Make sure your website is mobile-friendly.

• Set up Google Search Console.

This is by no means an exhaustive list. But if you can tick off everything above, you are on the right track for a healthy site.

44. Submit Your Site to Search Engines

You want your site to show up on Google and Bing right?

Then you need to submit your site to search engines.

Actually, this process is very quick. Most of the work is done for you, but it is worth doing so you have control of indexation in the future.

Search engines don』t technically require you to submit your site. But there are plenty of scenarios where it makes lots of sense to do. Think of:

• New sites with little to no backlinks.
• Rehauled sites with new content and structure.

• Recently hacked sites.

• Big chunk of updated content now available.

Manually submitting your site to Google and other search engines should cut down on the time required to get re-indexed properly, hence gaining organic traffic regularly flowing towards you.

45. Improve SERP Click-Through Rates (with GSC Data)

Click-through-rate (CTR) is the percentage of searchers who click through to your website from the Google search results.

Here』s the great thing:

By improving your CTR, you can effectively increase traffic.

To see your CTR, go to Search Console > Performance, now make sure Average CTR is selected and choose Queries. From here you will be able see your best and worst queries in terms of CTR:

CTR performance report in Google Search Console

Some ways you can improve your organic CTR are:

• Improving your page titles.

• Making your URLs clearer and more descriptive.

• Improving your meta descriptions.

• Adding Structured Data.

• Improving page speed.

46. Fix Lost 『Link Juice』 on 404 Pages

When you delete a linked page, add an incorrect URL to a page, or incorrectly change a URL, a broken link is created. These are bad for UX.

No one wants to go buy some Lego and be greeted with this 404 page:

An example of a 404 page on the Lego website

Okay, so maybe they kinda do because that』s a good 404 page.

So, how do broken links affect SEO?

When a search engine is crawling your site and they find dead links, it can stop the spiders from crawling your site. This can stop it from being indexed.

In other words, when searchers (and/or web crawlers) browse through your site and click on the link, they may be directed to a page with a 404 error.

I don』t know about you, but when this happens, I either get a bit annoyed with the website in question or just leave.

Don』t take the risk. Go find and fix any potential broken links.

47. Boost Authority with Internal Links

Interlinks are links that point from one page on your site to another page on the same site.

You will have seen them countless times before:

An example of internal linking

Interlinks (or internal links) usually occur naturally when you are referring to past content or related pages in your content.

Adding internal links can:

• Help visitors (and search engines) navigate your own website.
• Help to establish an information structure.
• Spread link juice or authority throughout your site.

48. Make Sure Your Site is Responsive

Almost everyone has a smartphone. And almost everyone browses websites on their mobile.

In 2019, there were 4070 million unique mobile internet users!

Mobile internet user statistics

That』s a lot of potential mobile visitors to your site. Google recognized this with its introduction of mobile-first indexing.

If you don』t have a responsive website, here why you should:

• It improved site usability for visitors.
• It will load faster.
• It will reduce bounce rate.
• It may improve social sharing.

49. Enhance SERP Appearance with Schema

Also known as structured data, Schema is a markup easily read by search engines.

It makes it easier for search engine crawlers to find and index your page. Because it gives search engine bots more information about your site, your site can get rich site snippets (which can improve your CTR).

If you』re featuring reviews on your site, you could score rich snippets like the one below:

An example of schema showing (review stars) in Google

We』ve actually got a more detailed guide on how to add schema markup to a WordPress site.

50. Make Sure Your Site is Fast

We』ve touched on this a bit already, but how fast your site loads does affect SEO.

Page speed is a direct ranking factor, and can also affect rankings indirectly via increased bounce rate.

Mobile page speed benchmarks (Image source: codemeright.com)

Page speed is important for users. Think about: if a web page is loading slowly for you, what do you do? Do you wait for it to load or do you go somewhere else?

Chances are you leave.

Faster loading pages are more efficient for keeping people on your site. And Google knows this too. That』s why way back in 2010 they announced that page speed counts as a ranking factor for SEO.

John Mueller of Google says to make sure web pages load for users in less than 2-3 secs:

John Mueller』s (of Google) advice for fast loading pages

When it comes to speeding up your site, there are a few things you can do to boost performance like compress images, use a lightweight WordPress theme and have a good hosting setup able to deliver high performances.

If you want to geek out on page speed, we』ve plenty of resources to browse through:

• A Beginner』s Guide to Website Speed Optimization
• How to Properly Run a Website Speed Test
• How to Speed up Your WordPress Site
• A Deep Dive Into the GTmetrix Speed Test Tool
• Pingdom Speed Test Tool: Ultimate Guide
• Google PageSpeed Insights: Scoring 100/100 with WordPress

Social Media

If you want traffic, go to the places online where your target audience hangs out and shares content. Social media can also help you build brand recognition as well as a community.

And it』s not just sharing memes and cat videos: 43% of adults in the US get their news from Facebook:

Social media statistics

Here are some ways to drive traffic to your site using social media:

51. Get Active on Social Media

This sounds like an obvious step, but you actually need to set up your social accounts if you want them to drive traffic.

The rule of thirds (Image source: Orbitmedia.com)

Here are the essentials to complete across whichever platform you choose:

• Fully complete your profile (don』t forget to link to your site) and your business pages (Facebook and LinkedIn).
• Promote your blog content.
• Be sure to share interesting content (follow the rule of thirds).
• Post when your audience is online.
• Talk with your audience.

In terms of which platform you should be on, depends on your audience.

The best social media platform is the platform where your audience hangs out.

52. Post On Social Media at Strategic Times

This will be very dependent on your audience and the platform you are on.

There have been lots of studies into when to post on social media like this one from Hootsuite or this one from Sprout Social.

According to Post Planner, here are the best times to post on social media:

Social Network	Best Day	Best Time
臉書	Thursdays	8pm
推特	Thursday	5pm
領英	Wednesday	9am
Instagram	Friday	7pm
Pinterest	Friday	1am

53. Add Social Share Buttons to Your Site

Oh, and don』t forget to make it easy for people to share your content on social media.

(Pssst, if you are reading this on desktop, just look to the left.)

An example of social share buttons we use on all blog posts at Kinsta

These improve your online exposure since users find pages and posts they enjoy, then share them on social media sites.

The easiest way is to set up a WordPress social media plugin for your site.

54. Use a Social Media Calendar

Wouldn』t it be great to get more click-throughs on social media?

Well, the answer may be in using a social media calendar.

This type of calendar helps you to understand:

• Why your audience shares (or doesn』t share) your content.
• Which types of content people prefer.

What』s more, it also stops you from over sharing the same type of stuff too often and allows you to plan on sharing content you know works.

It doesn』t take long to set up your calendar, a spreadsheet will do the trick:

An example of a content calendar you can use to promote blog posts

This simple addition to your social media strategy can help you improve shares and get traffic back to your blog.

Head over to the Post Planner blog to grab a free social media calendar template.

55. Research Your Competitor』s Social Strategy

A great tactic for improving the amount of traffic you get from social media is to spy on your competitors. See what they are doing that is working, and then try and replicate it.

Here』s a couple of social media competitor analysis tools to use:

• Buzzsumo
• Hootsuite
• Sprout Social

Want a super quick social competitive analysis plan?

Let』s go:

Step 1 – Find Your Competitors』 Social Media Strategy

Use a tool like Sprout Social to see what your competitors are doing:

Competitor research using Social Sprout

Then think about things like:

• What keywords are they using?
• Who are they following?
• What social networks are they on?
• How big is their audience?
• How often do they post?

Step 2 – Analyze Their Profiles and Content

Have a look at each of their social profiles. What do they do well, and what don』t they do well?

Look for things like:

• Are they posting relevant and up-to-date content?
• Do they have good or bad customer service?
• Are there spelling mistakes?
• What kind of images are they using?
• Are they using unique angles to promote themselves?

Step 3 – Monitor Any Changes

Social media is a never-ending stream of content so monitor what your competitors are doing (some of the tools mentioned above can help).

Check out how to leverage LinkedIn to grow your site traffic, how to take advantage of Facebook and Twitter for your marketing.

Armed with this information, you』ll be able to hopefully see gaps where you can do something effective on social media to get traffic to your site.

56. Put Social Media on Autopilot

Social Media can be a great way of promoting content to your audience.

The only problem is that it can take hours out of your day, especially if you are posting a lot of content.

Take for instance promoting new blog posts. You』ve got to add the title, a social sharing image and a link to the new post to each of your social accounts. And that』s for every post.

Remembering to update all your social feeds like this when you publish a new blog post can be a time suck.

Not if you use this Zapier Zap to automatically Tweet your new WordPress posts:

Use Zapier to automatically post new blog posts

This is only scratching the surface of what you can do. Head over to Zapier to check over 100 different ways you can automate social media.

57. Use Buffer to Schedule and Publish Social Posts

While on the subject of automation, you can use a tool like Buffer to schedule your posts in advance and automatically post them to your channels:

Use Buffer to schedule and publish social posts

Alongside posting your content, Buffer can also suggest the best time to post. Nice, isn』t it?

58. Use Quuu Promote

Quuu Promote is a paid tool that can drive traffic by promoting your content automatically to the right audience.

Quuu Promote can help you generate lots of social shares

So how does Quuu Promote work?

In a nutshell:

• You create a social media post (with a link to your content).
• Quuu puts this in front of people in your niche who have signed up to get suggestions from Quuu.
• Some of these people may share it on their social profiles.
• You earn more traffic.

推特

Lots of people use Twitter, in fact roughly 46% of Twitter users log into the platform every single day:

Daily social media usage statistics (HubSpot.com)

If you aren』t promoting your blog on Twitter, how will anyone know about your content? Driving traffic to your blog can be almost as important as the writing itself.

If you use Twitter effectively, it can drive tons of traffic back to your website. But just tweeting the title of your blog post now and then with a link back to your site won』t work.

You need to do better than that.

Here are some ways to increase your website』s traffic using Twitter:

59. Drive Traffic with These Twitter Marketing Tips

Before you even get started, you need to pick the right Twitter handle, profile photo, and header image. For Twitter to be an effective traffic generating machine, you need to be proactive.

Did you know: the average lifespan of one tweet is just 18 minutes:

Average lifespan of a tweet (Image source: Moz.com)

And with over 7,000 new tweets being sent every second, to get any meaningful return from your Twitter, you need a plan.

Here are some Twitter marketing tips to try out:

• Use short attention-grabbing tweets.
• Add a quote from the post you』re promoting.
• Add statistics.
• Use #Hashtags & @mentions.
• Retweet any mentioned content.
• Ask for a retweet.
• Use images.
• Try asking a question (related to your topic).

Don』t forget, you can also harness the power of Twitter Ads…

60. Drive Traffic with Promoted Tweets

Promoted Tweets (aka Sponsored Tweets) are standard Tweets, except they』re paid for by advertisers attempting to increase their Twitter reach and/or engagement.

They are pretty easy to spot as they have a 『promoted』 label beneath them:

An example of a promoted tweet

Promoted Tweets increase reach and drive traffic to your website and post-click landing pages, which in turn, increases lead generation and sales. For more in-depth tips on using Twitter to grow your traffic, check out our guide.

Go here to get started running Twitter Ads.

臉書

Facebook has 2.41 billion monthly active users:

Monthly active users on Facebook (Image source: HubSpot.com)

It continues to be the top dog of social media sites.

Used correctly, this power can be leveraged into a powerful marketing tool for your business or website.

Let』s dive in:

61. Drive Traffic with These Facebook Marketing Tips

Driving Facebook traffic back to your website is essential, and FB traffic provides a great opportunity to target your ideal audience.

If you haven』t already, create a Facebook page for your site, and then follow these Facebook marketing tips to help you generate more traffic:

• Use images on all your posts.
• Keep your updates short and to the point.
• Ask your fans short questions.
• Use a quote from blog articles when sharing content.
• Use videos.
• Curate content from other websites in your niche.

There』s also Facebook Ads too…

62. Use Facebook Ads

You are probably pretty familiar with Facebook ads:

Example of a Facebook ad

When used correctly, Facebook Ads can be an effective (and low cost) way of sending traffic to blog posts.

But if you know what you are doing, they can be the opposite of that: expensive and ineffective.

You want to use targeted Facebook ads to drive traffic from Facebook back to your site, so make sure you are going after the right (and interested) audiences.

If you are confused at all, look into using a Facebook ad tool.

63. Retarget Visitors With Facebook Ads

Don』t forget you can also use Facebook retargeting ads.

Ad retargeting is the process in which you target ads to users who have previously been on your website or social media platform but haven』t converted.

You need to have your Facebook Pixel installed and tracking your site traffic and website events.

Instagram

Instagram is one of the fastest-growing social platforms and can be a great way to generate traffic.

Instagram growth (Image source: Stargage.com)

But to get the most from it, you need to consider a few factors:

• Your name & username – these are the only factors that Instagram looks at in search queries.

• Your bio description & profile photo – these should be appealing to your audience.

• Your website URL link in the bio – this is the only place on Instagram where you can link to your site.

• Profile visibility – you want to make sure your profile is set to Public, not Private.

64. Drive Traffic with These Instagram Marketing Tips

It sounds obvious, but uploading good images and videos that are relevant to your audience is the key to success on Instagram.

Think about it: if your audience is B2B, is this content useful?

A popular Instagram meme page

可能不會。

Alongside posting relevant content and increasing your following on a steady and consistent basis, here are some Instagram marketing tips:

• Follow accounts related to your niche.
• Find and use relevant hashtags.
• If you can, try and get shout outs from others.
• Regularly share your posts.
• Post exclusive Instagram-only content.
• Be active and engage with your followers.

65. Use Instagram Ads

Like Facebook ads, Instagram ads can be a great way of getting in front of your target audience.

An example of an Instagram ad

Instagram ads can be set up through Facebook』s advertising platform You can run different types of ads including Photo, Video, Carousel, Slideshow, and Stories Ads.

First, you need to connect your Instagram and Facebook accounts:

Instagram/Facebook ad dashboard

Very simply, here』s how you get started advertising on Instagram:

1. Go to Facebook』s Ad Manager.
2. Set your objective.
3. Set your target audience.
4. Pick your ad placements.
5. Set your budget and schedule.
6. Create your Instagram Ads.

YouTube

Did you know YouTube is the second largest search engine after Google?

YouTube search works like Google

When used correctly, YouTube can be an amazing source of traffic. People watch 1 billion hours of YouTube per day, so just getting a small percentage of those views can be a game-changer.

66. Drive Traffic with These YouTube Marketing Tips

With so many videos uploaded every day to YouTube, it』s easy for your content to get lost.

Thankfully, there are some simple steps you can take for generating organic traffic to and from your videos.

Here are some proven tips for getting traffic from YouTube:

• A reason to visit your site like a free PDF, ebook, course, or exclusive content.
• Add a link to your site in your channel header.
• Use cards to help views navigate around.
• Add a website link in your video descriptions.
• Use a clear CTA on videos

67. Don』t Forget YouTube SEO (to Rank Your Videos)

One of the best ways to get more video views is with YouTube SEO.

In a nutshell:

YouTube SEO is the process of optimizing your channel (including video playlists, metadata, descriptions, and actual videos) so that your channel shows up for the right people.

You can actually optimize your videos for search results inside YouTube and Google.

68. YouTube Ads

With a lot of your potential audience already on YouTube, it makes sense to target them with ads.

An example of a YouTube ad

To get the most from YouTube Ads, you need to:

• Target your audience.
• Choose the right ad format.
• Create engaging ads.

Check out this guide to YouTube advertising by HubSpot for more information.

Pinterest

Did you know that each pin on Pinterest can generate 2-page visits and 6 pageviews?

Pinterest is a great platform for sending traffic to your blog.

Not only are pins for great longevity (pins get shares over time) bu Pinterest was actively designed for sharing

Let』s explore it in more detail:

69. Drive Traffic with These Pinterest Marketing Tips

Here are some tactics you can use to harness Pinterest traffic:

• Sign up for a business account (and get access to Pinterest Analytics).
• Make sure each pin description is detailed, helpful, and actionable.
• Pin at the right time.
• Create pin-worthy images (that are the right size & include text).
• Join relevant Pinterest group boards.

70. Use Pinterest Ads

Pinterest ads are useful for getting your content in front of more people as they search and browse Pinterest.

An example of Pinterest ads

To get started:

1. Set up a Pinterest business account.
2. Install the Pinterest Tag.
3. Choose a goal for your campaign.
4. Set a campaign budget.
5. Create an ad group.
6. Select your target audience.
7. Choose ad placement.
8. Add interests + keywords.
9. Set budget + schedule.
10. Pick your Promoted Pins.

And like all paid ad campaigns: monitor and tweak accordingly. For even more information, check out this Pinterest Ads guide by Hootsuite.

領英

With over 600 million users, LinkedIn is the go-to social network for B2B.

LinkedIn is the place people go to when they want to connect with people in their industry, learn about their industry and share related content. If you want to drive traffic to your B2B blog or website, this is your platform.

90% of social traffic is driven by LinkedIn to B2B sites (Image source: Sumo.com)

71. Drive Traffic with These LinkedIn Marketing Tips

LinkedIn can be a great traffic source if you use it right.

Here are the essentials you need to start driving traffic from LinkedIn today:

• Create and optimize your personal Profile.
• Join groups (or start one).

• Create a company page.

• Regularly share useful content.
• Don』t share too much.

72. Republish Articles on LinkedIn

Don』t forget you can leverage LinkedIn』s publishing platform to reach their massive audience.

Republishing articles on LinkedIn is a great way to send traffic to your website and get in front of a new audience.

To get started, just hit 『write an article』 on the LinkedIn homepage:

The 「Write an article」 feature in LinkedIn

Before you publish your article, there are two things you want to make sure you』ve included:

1. A short bio – add this to the end of your post to direct people to your homepage or blog.

2. A CTA – directing people to a specific resource on your site that you think may help people.

73. LinkedIn Ads

You can also use LinkedIn Ads to target your audience with sponsored content, sponsored or text ads.

An example of a LinkedIn ad

LinkedIn is obviously most suited to targeting a professional audience. So if your site isn』t targeting that demographic, you may be better of saving your money.

This guide by Hootsuite provides a good walk-through of LinkedIn ads.

Other Marketing Tactics

Sometimes marketing tactics don』t neatly fit into a category. Here are all the traffic boosting tactics that are left:

74. Use Paid Traffic

We』ve touched on this already with social ads, but paid traffic can be an effective way of getting eyes on your content. It』s also highly scalable (providing you have the budget).

Types of paid traffic you can send to your website (Image source: charlesngo.com)

Here are some of the best-paid traffic sources to consider:

• Display ads.

• Paid search ads (through Google AdWords or Bing Ads).

• Paid discovery (like Outbrain or Taboola).

• Sponsored content.

Depending on the ads you』re buying, you could pay per click (PPC), pay per view (PPV) or pay per acquisition/action (PPA).

75. Appear on Niche Relevant Podcasts

Monthly podcast listening statistics (Image source: convinceandconvert.com)

Doing podcast interviews can be a great driver of traffic.

Not only do you get a relevant recommendation on the podcast but you also get in front of a new audience. And if you are on a niche relevant podcast, you may have gained new audience members of your own.

Want to turn up a notch and appear on lots of podcasts?

Here』s how to kickstart your podcast campaign:

Step 1 – Find Podcasts in Your Niche

Remember to stay on topic with finding podcasts to go on.

Look at places like Stitcher and Podbean. And don』t forget to just simply Google:

YOUR NICHE + podcast

Try and aim for 50 podcasts to reach out.

Step 2 – Write Your Pitch

You want them to invite you on so make your pitch relevant.

If you haven』t already, listen to a few episodes to try and get an idea of what you can bring to the table.

Step 3 – Contact the Hosts

Most podcast hosts want you to contact them.

Find their preferred contact format and send them your pitch.

Step 4 – Do the Podcast (Hopefully)

Do the podcast and try to naturally share your content and info about your website.

Step 5 – Share the Podcast.

The final step is to share your podcast appearance.

Promote it to your email list, on your social channels, your blog, etc.

It』s not just other people』s podcasts, though, you can have your own as an additional traffic source

76. Start a Podcast

If you are struggling to find podcasts to appear on, or you just have a burning desire to share content, why not create your own.

Here』s how to quickly start a podcast:

• Pick your topic(s).
• Come up with a name, show description, and artwork.
• Set up and test your recording equipment.
• Plan your episodes.
• Record your episodes.
• Edit and then finally publish your episodes.

Hey presto, you』ve just launched a podcast.

77. Do Some Interviews (with Bloggers in Your Niche)

Interviews aren』t only for large publications.

Many people will be willing to talk to you if you just ask them, even if you only have a small audience.

It』s pretty simple to get started too:

Just send out a few emails requesting an interview to people in your industry. For the ones that get back to you, publish the interviews on your blog.

Not only will the recognizable names improve your credibility and traffic, you』ll probably get a further reach when the interviewee shares it with their audience.

If you want some inspiration, sites like Starter Story, IndieHackers started out producing this kind of content based on interviews. Also, don』t forget our own Kingpin segment!

Looking for ways to grow web traffic steadily? There’s no silver bullet, rather it’s always a compound effect. Here are 77 proven tactics to test out! ??

點擊鳴叫

Summary

Phew, if you made it this far, congrats. That was a long read.

If you take some of the tactics from this article on board and apply them to your site, you』ll be well on your way of increasing traffic.

Try one (or a few) of the tactics and see what effect it has on your traffic. If it doesn』t work for you: try another. If it does: double down and do more.

Which tactics have you tried? How do you bring in traffic to your sites? Let us know in the comments below.

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