僅僅因為搜索引擎優化（SEO）在過去十年中發生了翻天覆地的變化，並不意味著它已經死了。實際上，WordPress的市場份額越多，就越有更多的人尋求改善WordPress SEO的方法。
現在，企業必須採取新穎獨特的方法來贏得永無止境的搜索引擎結果頁（SERP）競賽。許多引導公司和博客都通過自然搜索和WordPress SEO建立了自己的整個品牌。儘管這樣做可能有風險，但仍然表明SEO仍然有效。
在這篇深入的文章中，我們將在Kinsta共享50多個WordPress SEO技巧，這些技巧可幫助我們定期增加我們的自然流量。我敢肯定，這些都會幫助您的點擊量激增，並在競爭中獨佔。頭。
免費試用
有很多東西要講，所以讓我們開始吧！
在過去的幾年中，SEO發生了巨大的變化，但它與以往一樣重要。 ⚡️按照此深度來激增您的自然流量並主導您的競爭?
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2020年WordPress SEO技巧：我們的結果
SEO包括用於幫助Web內容在搜索引擎（例如Google，Bing和Yahoo）中排名更高的方法和/或策略。在SERP上更好的排名會帶來更多的自然流量。
SEO實際上有兩個方面。首先是技術部分，涉及播放搜索引擎的排名演算法。第二個方面涉及在線企業的自然品牌戰略。
藉助SEO脫穎而出，取決於提供令人敬畏的內容的高質量網站體驗。對於企業而言，這種成功來自遵循WordPress SEO最佳實踐的基本要素。
SEO的效果如何？
好吧，證明永遠在布丁里！這是Kinsta上「有機」分析的屏幕截圖。 「自然」是指僅來自搜索引擎的流量（不包括社交媒體，付費廣告等）。
如您所見，我們的流量同比增長了78％以上：
2018年與2019年的自然流量增長
而且，如果將其與兩年前進行比較，則自然增長率為574％：
2017年與2019年的自然流量增長
如果與2018年底相比，我們在網站排名中排名前三的有機關鍵字數量也增加了270％。t的辛勤工作和一致性：
在1-3位中我們排名的關鍵字數量
我們通過遵循本SEO指南中的簡單技巧和策略來完成所有這些工作。
談論我們取得的成就就足夠了，讓我們開始吧！在下面查看2020年的57條WordPress SEO技巧和常見問題，以幫助您在SERP和自然流量方面獲得更好的結果。
信息
請務必在此信息上加上書籤，因為我們將不斷採用對我們有用的可靠策略對其進行更新。
1.在www域名或非www域名之間選擇
如果您只是啟動網站，那麼您可能會遇到的第一個問題是，是否應在您的域中包含www。有些人給人的印象是，這將影響您的WordPress網站的SEO。
簡而言之，在您的域中擁有www不會帶來SEO收益。它不會以任何方式影響您的排名。但這並不是說您應該始終使用非www地址。您可能仍要使用它有兩個原因：
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使用www作為您域的一部分曾經是標準。不再是事實。甚至我們在Kinsta都不使用www。您仍可能會看到網站將其合併的原因之一是，對其進行更改可能會很複雜並且會引起問題。許多較老的品牌只是繼續使用它。
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由於域名系統（DNS）記錄，流量大的大型公司可能希望使用www。從技術上講，裸（非www）域不能具有用於重定向流量以進行故障轉移的CNAME記錄。但是，此問題有解決方法。
歸根結底，使用www域還是非www域更多是個人喜好問題。也許您更喜歡較短的URL，在這種情況下，您可以使用裸域。
請記住，無論選擇哪個版本，都可以設置重定向，以便可以訪問每個版本。例如，如果您訪問www.kinsta.com，它將僅重定向到kinsta.com。
以前，您可以將首選域設置為通過Google Search Console出現在搜索結果中。但是，平台在2019年停止使用此選項。現在，它可以根據從站點收集的信息（例如架構標記）來確定您喜歡的版本。
如果您想確保Google知道要使用哪個域，則可以手動或使用插件將規範標籤添加到您的網站（稍後將對此進行詳細介紹）。
提交站點地圖也很有幫助。確保繼續閱讀以了解如何正確執行操作。
從站點地圖到社交標記，此詳細指南包含您需要了解的有關SEO的所有信息?
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2.安裝WordPress SEO插件
當涉及到SEO時，開箱即用的WordPress已經相當不錯了。但是，我們始終建議人們也安裝SEO插件。這使您可以完全控制優化Google從您的網站中看到的內容。
就受歡迎程度而言，免費的Yoast SEO插件無疑是贏家。這就是為什麼本WordPress SEO指南中很多都包含使用此插件的示例：
Yoast SEO WordPress插件
Yoast SEO使您能夠：
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通過頁面和關鍵字分析編寫更好的內容。
- 編輯您的元描述。
- 自動生成XML網站地圖。
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啟用麵包屑。
- 添加社交和架構標記。
它還提供了許多其他優化選項。 Yoast的安裝量超過500萬，並獲得了令人印象深刻的五星級評價。您可以從WordPress信息庫下載免費插件，或按照以下步驟從WordPress儀錶板中安裝該插件。
第1步：搜索Yoast SEO
在WordPress信息中心的“插件”部分下，選擇“添加新項”。在此處搜索Yoast SEO：
在WordPress儀錶板中搜索Yoast SEO
您會看到帶有插件名稱的卡片以及立即安裝按鈕。
步驟2：安裝並激活插件
單擊立即安裝按鈕，它將被藍色的激活按鈕替換：
激活Yoast SEO插件
這將在您的網站上啟用Yoast的功能。
第3步：訪問插件的設置
激活插件後，您會在側邊欄中看到一個新的SEO部分：
WordPress儀錶板中的Yoast SEO設置
您可以在此處訪問Yoast的設置，以優化您的網站。我們將在本文的其他部分中再次提及該領域。
3.設置友好的永久鏈接
默認情況下，WordPress提供的創建混亂的永久鏈接（URL結構）根本不是很乾凈。當前，默認結構將日期和帖子或頁面名稱插入URL，如下所示：
http://kinstalife.com/2020/03/31/sample-post/
Google傾向於使用包含您的內容標題和/或關鍵字的URL，但通常使用較短的URL更好。我們建議使用帖子名稱永久鏈接設置，因為它既乾淨又可以使您網站的SEO受益：
http://kinstalife.com/sample-post/
您可以通過單擊WordPress儀錶板的“設置”菜單下的“永久鏈接”來更改為帖子名稱永久鏈接結構。選擇帖子名稱並點擊保存更改：
WordPress永久鏈接
重要的是要注意，但是，發布帖子後更改永久鏈接結構可能會破壞您之前的所有鏈接。同樣，在社交網路上共享這些鏈接的人們將仍然無法將流量引至您的網站。
如果要更改舊站點上的永久鏈接結構，請確保通過利用MyKinsta中的重定向功能或利用第三方插件（例如Permalink Manager Lite）將以前的URL重定向到新的URL。
如果您在其他主機上，請通過編輯.htaccess文件確保將以前的URL重定向到新的永久鏈接。
查看我們有關WordPress永久鏈接的深入信息，以獲取更多信息。
4.始終使用焦點關鍵字
當涉及到WordPress SEO時，請務必記住Google仍然是一種計算機演算法。因此，關鍵字在2020年仍然很重要。
您絕對應該為訪問者和客戶寫作，但要寫得聰明。
您可以輕鬆地為您的受眾撰寫內容，同時仍然牢記SEO最佳實踐。請記住，諸如Bing和Yahoo之類的替代搜索引擎有時甚至更多地依賴於某些人可能稱為「過時」的SEO做法。
每當您在WordPress網站上撰寫博客文章或發布頁面時，都應始終牢記焦點關鍵字。不要僅僅為了發布更多內容而撰寫帖子。我們將在下面進一步討論關鍵字研究。
使用Yoast SEO插件，您可以輕鬆設置要編寫的focus關鍵字。例如，對於本文，我們使用焦點關鍵字「 WordPress SEO」。您可以看到Yoast SEO分析了關鍵字密度，並且報告此帖子的關鍵字密度有點低：
focus關鍵字示例
通常，理想的關鍵字密度為0.5％或更高。這意味著我們應該找出一種在我們的內容中多次添加關鍵字的方法，該方法應該看起來很自然並且在上下文中有意義。
5.合併標題標籤
請務必在博客文章或頁面標題標籤中加入主要關注關鍵字。過去，SEO專家建議儘可能將關鍵字放在標題的開頭，因為這會在搜索引擎中佔據更大的比重。
在2020年，這種方法正在逐漸失去支持者，儘管在標題標籤的早期位置保留重要的關鍵字仍然很重要，但現在情況正在朝著更加複雜的場景發展，在這種情況下，應將點擊率（CTR）優化考慮在內。關鍵字相關性。
有些人報告稱，僅通過對標題進行一些小調整就可以將其點擊率提高20％。
例如，我們在此博文標題的開頭放置了關鍵字「 WordPress SEO」，這不僅可以提高SEO，還可以使讀者清楚了解博文的含義，從而改善我們的博客。點擊率。
那麼，如何將焦點關鍵字添加到標題標籤？
現在，標題實際上受到像素的限制，但是Yoast SEO使用字元計數，這是一個近似值。
您可以在Yoast SEO插件中手動設置標題標籤，如下所示。請記住，Google的可見限制為65個字元。如果您仔細查看，搜索者可能不會在SERP上看到您的整個標題：
Yoast SEO插件中的標題標籤
分開測試標題（有時也稱為A / B測試）可以是提高點擊率並幫助Google看到您的內容更相關的另一種有效方法。
要考慮的另一個因素是，是否在標題標籤的末尾使用公司名稱。這不會損害您的SEO，但就提高點擊率或證明內容的相關性而言，擁有公司名稱可能並不總是最好的決定。
6.將元描述寫入Increassi
關於排名，元描述不會對您的WordPress SEO產生影響。但是，它們確實會影響您的點擊率。精心編寫的元描述可以吸引用戶單擊您的帖子，而不是在SERP中單擊該帖子的上方或下方。
另外，您的點擊率越高，Google認為您的內容越相關，因此您的網頁排名越高。因此，從某種意義上說，元描述可以間接影響您的排名。您可以在Yoast SEO插件中手動設置元描述，方法是單擊編輯器下方的“編輯代碼片段”按鈕：
Yoast SEO插件中的元描述
以前，元描述不能超過156個字元。 Google於2017年12月將其更新為320個字元，但隨後將更改恢復為150至170個字元。 SERP中可能看不到任何其他內容。
此外，明智的做法是在您的元描述中包含您的重點關鍵字。 Google在搜索結果中顯示搜索詞時，將以粗體突出顯示。
例如，假設您在Google中搜索「替代搜索引擎」。
Kinsta碰巧在其元描述中有一篇博客文章帶有「替代搜索引擎」，因此Google將該關鍵字加粗，因為它與您的搜索詞相關。通過在您的元描述中包含focus關鍵字，您可以更加突出：
元描述中的粗體關鍵字
但是請記住，Google會自動重寫一些元描述。您輸入的內容不一定總是會在SERP中顯示。
觀看Brian Dean的這段視頻，了解如何通過使用競爭性AdWords文字中出現的字詞以及他所說的「強力詞」來提高元描述的點擊率。
7.不要擔心元關鍵字
元關鍵字確實已經成為過去。我們只是將它們包括在我們的列表中，供那些可能想知道是否應該繼續使用它們的人使用。簡單回答是不。谷歌和必應曾經在其排名演算法中依賴元關鍵字，但現在不再如此了。
看來Yahoo可能仍在某種程度上依賴meta關鍵字，但是我們不建議僅出於這個原因而使用它們。但是，根據您網站的位置，重要的是要知道Yandex俄語搜索引擎和百度中文搜索引擎都仍使用元關鍵字。
根據Yandex， 在確定頁面與搜索查詢的相關性時可以使用。如果要將元關鍵字添加到WordPress網站的帖子和頁面中，可以通過在網站標題中插入上述標記來手動進行。
8.使用正確的標題標籤
Google搜尋器（漫遊器）會檢查HTML標頭標記，例如H1，H2，H3等，以確定您網站內容的相關性。通常，最佳做法是每個帖子或頁面有一個H1標籤，然後在其下有多個H2和H3。
將此視為重要性層次結構。 H1標籤是您最重要的標題，並且應包含您的focus關鍵字。其他標題也可能包含您的關鍵字或它的長尾變體。
但是，請勿濫用標題。這些內容用於拆分您的內容，以使訪問者更容易閱讀。
如果正確編碼，大多數WordPress主題將自動分配頁面標題或帖子作為H1標頭。然後，您可以在帖子或頁面中分配H2，H3，H4標頭等。
您可以使用可視化編輯器中的下拉列表在經典編輯器中創建標題：
在經典編輯器中添加標題
這會自動為選定的文本分配Google讀取您的標頭所需的HTML標籤。在塊編輯器中，可以使用標題塊來實現相同的效果：
在塊編輯器中添加標題
當然，您始終也可以手動添加HTML標籤。
9.在圖片中添加替代文字
ALT文本是指ALT屬性或應用於WordPress網站上圖像的替代文本。 Google使用ALT標籤來查看您的圖片與其周圍內容的相關程度。屏幕閱讀器還為視障用戶使用它們。
例如，如果有人使用Dragon Naturally Speaking軟體，則ALT文本實際上可以幫助他們更好地瀏覽頁面。查看網站的HTML時，您可以在其中找到alt屬性 標籤，如下所示：
您應該始終在圖像中添加ALT文本。如果您尚未執行此操作，則可以返回並立即執行。使用WordPress，您無需知道任何代碼即可添加ALT文本。您只需在媒體庫中選擇一個圖像或在WordPress編輯器中單擊圖像即可將其鍵入。
在“塊編輯器”中，您可以在側邊欄的“塊”選項卡中的“圖像設置”下找到“替換文本”（替代文本）欄位：
在塊編輯器中添加ALT文本
要在經典編輯器中添加ALT文本，請按照以下步驟操作。
步驟1：開啟圖片設定
首先，在經典編輯器中打開您的帖子或頁面。然後，單擊要添加ALT文本的圖像。您會看到一個工具欄出現在其上方：
在經典編輯器中打開圖像設置
單擊鉛筆圖標以打開圖像設置。
步驟2：在相關欄位中添加ALT文本
如果您運行的是最新版本的WordPress，則“替代文本”欄位應為結果窗口中的第一個：
在經典編輯器中添加ALT文本
完成後，點擊藍色的更新按鈕。
通常，如果適用於圖像，則添加您的focus關鍵字是有益的。但是，不要只是在所有圖片中都將您的焦點關鍵字作為ALT文本添加。與所有SEO一樣，適度地執行操作。 Google不喜歡發送垃圾郵件。
10.添加圖像標題標籤
圖片標題文字不用於WordPress SEO，也不會被Google或Bing抓取。因此，您不必為了獲得良好的內容排名就將其包括在內。您可以在下面看到title屬性的示例：
但是，圖像標題文本確實允許您向圖像添加工具提示。當有人在您的網站上懸停一個號召性用語（CTA）時，這可能是一種很好的方法。儘管標題標籤從技術上講不會幫助您提高排名，但可以幫助您改善用戶體驗。
與ALT文本一樣，您無需知道任何代碼即可添加標題文本。您可以通過單擊圖片並填寫標題欄位來簡單地通過媒體庫添加它：
在媒體庫中添加圖像標題屬性
或者，您也可以在WordPress經典編輯器中添加標題文本。請按照以下步驟操作。
步驟1：開啟圖片設定
在經典編輯器中，單擊要為其添加標題標籤的圖像。這將打開一個小的工具欄，如下所示：
在經典編輯器中訪問圖像設置
單擊鉛筆圖標以打開圖像設置。
步驟2：在相關欄位中添加圖像標題
在出現的窗口中，向下滾動並打開高級選項下拉菜單。在這裡，您會找到圖片標題屬性欄位：
通過經典編輯器添加圖像標題
完成後，點擊藍色的更新按鈕。請注意，此設置在「塊編輯器」中不可用，因此，如果這是您首選的內容創建方法，則必須在媒體庫中添加圖像標題。
11.在第一段中加入您的重點關鍵字
任何帖子或頁面的第一段都非常重要。始終建議您儘可能在開頭添加焦點關鍵字。原因是Google從上到下抓取內容，並且如果它快速找到您的關鍵字，則更有可能將您的文章視為與該主題相關。
從一開始就為您的讀者正確地「設置場景」，並提高您的點擊率以交付他們最感興趣的內容，這也是一個問題。
Yoast SEO插件會對此進行檢查，以確保您遵循以下最佳做法：
Yoast SEO的「介紹中的關鍵字短語」檢查
綜上所述，請記住，您的內容應始終聽起來自然且有意義。為了使您的關鍵字自然而然地進入您的開頭，而不僅僅是為了SEO而將其塞入第一段。
12.注意字數
俗語「內容為王」仍然活著。 Google和訪問者都喜歡高質量的內容。通常，發布長篇內容要比發布短篇幅要好得多。
當然，這可能會有所不同。如果您經營新聞網站，則實際上可能恰好相反，因為您希望快速發布內容以確保您及時了解相關事件。
但是，長篇內容屢屢被證明可以在SERP上獲勝：
字數與Google中的排名位置（圖片來源：backlinko.com）
從上圖可以看到，擁有前三個SERP的網站
職位的內容往往更長。
Capsicum Mediaworks還發布了一些有關內容長度重要性的統計數據，這些統計數據與Backlinko一致：
SEO內容長度
甚至在幾年前，已經有跡象表明長格式內容的重要性。具體來說，CanIRank分析了各種影響SEO的因素，例如較長的內容是否生成更多的反向鏈接，以及第三頁和第四頁的排名如何。
CanIRank的圖表比較了內容長度和搜索引擎排名
簡而言之，他們發現，即使考慮到其他可能的因素，較長的內容仍然排名較高。
如果這還不夠，那麼長篇內容可以進一步幫助您的SEO。長格式內容的另一個優點是，隨著時間的流逝，您不僅將開始為您的焦點關鍵字排名，而且還將開始對多個長尾關鍵字變體進行排名。
有時，它可以涵蓋數百個流行的搜索詞和短語。您的內容所包含的所有長尾版本帶來的流量都將比您的focus關鍵字帶來的流量更多。更廣泛的內容確實是雙贏的。
而且，您可能會說，我們在Kinsta看到了相同的結果。否則，我們不會花這麼多時間發布這篇文章！
13.使用短URL
Google喜歡乾淨，有條理和結構化的網站。這包括使用短URL。他們還可以幫助您提高點擊率。 MarketingSherpa進行了一項研究，發現如果出現以下情況，則高管點擊有機列表的可能性要高250％：
- 網址很短，
- 出現在網址較長的列表正下方。
因此，使URL儘可能短可能是巨大的競爭優勢。要記住的一件事是，WordPress會根據標題自動為您的帖子創建一個URL。對於這篇文章，我們得出以下結論：
請按照以下步驟縮短WordPress帖子或頁面的URL。
步驟1：找到固定鏈接設置
在經典編輯器和塊編輯器中，您都可以找到一個永久鏈接設置，該設置使您可以編輯帖子的「子句」，也可以編輯URL中出現在最後反斜杠（/）之後的部分。在經典編輯器中，它直接出現在帖子標題的下方：
在經典編輯器中訪問永久鏈接設置
單擊編輯按鈕以啟用子彈欄位。
在塊編輯器中，您可以在永久鏈接下或標題塊頂部的右側邊欄的文檔選項卡中找到此選項：
在塊編輯器中訪問永久鏈接設置
必要的文本欄位將已經可見。
第2步：修改帖子的內容
接下來，只需為您的帖子輸入新標籤。請記住用連字元分隔單詞。另外，您網站上的每個帖子和頁面都必須具有唯一的URL，因此您不能重複使用已經使用過的標籤。
完成後，在經典編輯器中單擊確定按鈕以保存新的永久鏈接：
編輯帖子的內容
在輸入以下內容後，塊編輯器將自動保存您的新URL：
您在信息塊編輯器中的帖子
14.明智地命名圖像文件
這是很多WordPress網站所有者做錯的一件事。您的圖像文件名很重要！使用一些正確的WordPress SEO最佳實踐，您可以在SERP和Google Image Search上看到不錯的提升。
一些準則包括：
-
在將圖像文件上載到WordPress之前，請始終使用與內容相關的實際單詞來命名圖像文件。例如，將圖像命名為wordpress-seo.JPG，而不是DC0000.JPG。
- 在圖像文件名中的單詞之間始終包含連字元。例如，如果您要命名一個文件wordpress_seo.JPG或wordpressseo.JPG，則Google將無法讀取該文件。它僅讀取帶有連字元的文件，其中包含單個單詞，因此您需要將圖像命名為wordpress-seo.JPG。
- 如果適用，至少在特色圖片中加入您的重點關鍵字。我們始終在博客文章的精選圖片的名稱中使用焦點關鍵字。
對於將來的文件上傳，這些規則很容易實現。
15.了解Nofollow和Dofollow鏈接之間的區別
關於WordPress SEO，互聯網上有兩種基本類型的鏈接：
Dofollow鏈接
默認情況下，您在WordPress中創建的每個鏈接都是dofollow鏈接。 Google在分析您的網站時會抓取這些類型的鏈接。這有助於建立權威並影響您的排名。
您可能聽說過有人說您需要更多反向鏈接。如果是這樣，他們可能是指其他高許可權站點的dofollow鏈接。
Nofollow鏈接
Nofollow鏈接包含nofollow的’rel’屬性，如下所示：
Nofollow鏈接告訴搜索引擎爬網程序忽略它們。但這並不是說nofollow鏈接並不重要。即使他們沒有通過許可權並影響您的排名，他們仍然可以產生點擊量。您可以閱讀有關在WordPress中添加nofollow鏈接的不同方法的教程。
建立一個在dofollow和nofollow鏈接之間包含良好比率的反向鏈接配置文件是SEO的最佳策略。
16.創建內部鏈接策略
內部鏈接是指從一個頁面或您的WordPress網站上的帖子指向另一頁面或同一網站上的帖子的鏈接。它們不僅是SEO的關鍵，而且還是網站導航的關鍵。
通常，在引用您編寫的其他內容或鏈接到您自己的登錄頁面時，您會合併它們。
Moz撰寫了一篇很棒的文章，說明了內部鏈接為何如此重要，但總而言之：
- 它們可以幫助人們在您自己的網站中導航，並增加您在網站上花費的時間。
- 它們有助於建立您信息的層次結構和網站結構。
- 它們是dofollow鏈接，有助於在您的整個網站上傳播許可權。
我們始終建議在您撰寫的每個帖子或頁面上至少添加三到五個內部鏈接。根據內容的長度，您可以添加更多內容。請按照以下步驟在WordPress中合併內部鏈接。
步驟1：選擇您的錨文本
首先，突出顯示您要添加鏈接的一個或多個單詞，也稱為「錨文本」。然後，單擊鏈接按鈕。在經典編輯器中，您可以在主工具欄中找到它：
經典編輯器中的添加鏈接按鈕
在塊編輯器中，您可以在段落塊頂部的小工具欄中找到它：
塊編輯器中的添加鏈接按鈕
無論使用哪種編輯器，單擊鏈接按鈕都會看到一個小文本框。
步驟2：搜索要鏈接到的內部內容
在文本框中，開始輸入要鏈接到的內部帖子或頁面的標題。 WordPress將提供搜索結果，提示可用內容。如果您使用的是經典編輯器，則外觀如下所示：
在經典編輯器中搜索內部鏈接選項
在塊編輯器中，您將看到以下內容：
在塊編輯器中搜索內部鏈接選項
對於這兩者，您都需要單擊帖子或頁面的標題以添加鏈接。
17.專註於與高域權威的外部鏈接
就像添加內部鏈接一樣，您還應該向高域授權站點添加一些外部鏈接。通過讓Google知道您正在鏈接到與您的內容相關的高質量內容，這可以幫助您的WordPress SEO。另外，它通過為訪問者/用戶提供其他信息來改善用戶體驗。
這也是與其他品牌進行對話的好方法。如果您在帖子中鏈接到另一家公司，請在發布並要求分享後給他們發送快速電子郵件或鳴叫。如果他們通過社交檔案分享，他們的帖子可以按您的方式發送更多流量。我們自己經常使用這種方法。
我們建議在每個內容中至少添加兩個高域許可權外部鏈接。這樣做時，讓人們留在您網站上的一個不錯的小技巧是在新標籤頁或窗口中打開鏈接。
有些人可能會說他們不喜歡這樣，但是它可以幫助鼓勵用戶稍後在他們可能忘記了您的時候回來瀏覽您的網站。
在「塊編輯器」中，可以設置鏈接以在新選項卡中打開，方法是單擊它，然後單擊下拉箭頭並切換開關：
設置鏈接以在塊編輯器的新選項卡中打開
請按照以下快速步驟操作，以使鏈接在「經典編輯器」的新選項卡或窗口中打開。
第1步：打開鏈接設置
在經典編輯器中打開您的帖子或頁面，然後導航到要修改的鏈接。就像在塊編輯器中一樣，單擊它以訪問鏈接設置：
在經典編輯器中打開鏈接設置
選擇鉛筆圖標以編輯鏈接。
第2步：選中「在新標籤頁中打開鏈接」複選框
接下來，點擊齒輪圖標以訪問其他設置：
在經典編輯器中訪問其他鏈接設置
在網址和鏈接文字欄位下，您會在新標籤頁中看到一個標記為打開鏈接的複選框。選擇它可將此功能應用於您的鏈接：
設置鏈接以在經典編輯器的新選項卡中打開
這會將target =「 _ blank」元素添加到鏈接的HTML標籤中。結果將如下所示：
如果需要，可以將其手動合併到文本編輯器中。
18.向會員鏈接添加Nofollow狀態
許多WordPress博客作者，甚至一些企業都在其網站上使用會員鏈接。當您要跟蹤網站之間產品的委託或推薦或註冊時，通常使用會員鏈接。
不幸的是，谷歌通常不喜歡會員鏈接。有些網站甚至因為擁有很多會員鏈接而受到處罰。為了安全地使用會員鏈接，它們應始終為nofollow。 A great way to keep track of your affiliate links and always make sure they are nofollow is to use an affiliate plugin such as Pretty Links or ThirstyAffiliates.
Pretty Links enables you to create easy and short affiliate links which are always nofollow and also redirect with a 301. Simply go to Pretty Links > Options in your WordPress dashboard to enable these settings:
The Pretty Links Options page
You can select the relevant redirect type from the dropdown, and select the Enable No Follow checkbox to make all of your affiliate links nofollow.
Info
Want to make more money with one of the best-paid affiliate program? Check out how to become a Kinsta affiliate.
19. Set Up a Sitemap
Sitemaps are used by search engines such as Google, Bing, and Yandex to understand the hierarchy and structure of your WordPress site and ensure better crawling. Sitemaps aren』t required, but creating one allows you to access more reporting data about your site.
That』s why we always recommend utilizing a sitemap file. It will provide a clear picture of your site』s structure to search engines which, among other things, will increase your chances to score Google sitelinks.
The Yoast SEO plugin actually has the ability to automatically generate your sitemap file for you. Follow the steps below to enable or verify this feature.
Step 1: Turn on the XML Sitemap Setting
For these steps, we』ll assume you already have Yoast SEO installed as we described earlier in this post. To generate your sitemap file, navigate to SEO > General in your WordPress dashboard. Make sure the XML sitemaps switch is toggled On:
The Yoast SEO XML sitemaps setting
This should automatically create your sitemap without any extra effort from you.
Step 2: Test Your Sitemap
It』s always wise to double-check that automatically-generated files have indeed been successfully created. You can view your sitemap by appending sitemap_index.xml to your domain, like so:
https://domain.com/sitemap_index.xml
The result should look something like the image below:
Example of the sitemap we use at Kinsta
We will go into more detail further below about how to submit this file to Google and Bing for fasting indexing and crawling. You can also check out our deep dive into using a WordPress sitemap.
SEO isn’t dead… and this guide will help you use it to grow your organic traffic by 78% ⚡️
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20. Submit Your Sitemap to Google Search Console
Once you have an XML sitemap file, it』s recommended to submit it to Google Search Console so that you can access additional data on the status of your WordPress site. We will assume you have a Google Search Console account already. For more info, check out this more in-depth post on how to submit to your site to search engines.
In Google Search Console, click into Sitemaps under the Index section. Then input the location of your sitemap file as we described earlier, and click on Submit:
Submitting a sitemap to Google Search Console
You』ll then see how many pages/posts have been submitted and how many are actually indexed. Google will now automatically crawl your sitemap file on a regular basis.
21. Submit Your Sitemap to Bing Webmaster Tools
Just like with Google Search Console, it is also recommended that you submit your WordPress site using Bing Webmaster Tools.
22. Submit Your Sitemap to Yandex Webmaster Tools
Similar to Google Search Console and Bing Webmaster Tools, it』s also smart to submit your WordPress site to Yandex. This is a Russian search engine, but if you have global traffic it can help!
For more details, there』s our in-depth guide on how to submit your site to major search engines (and when you should do it).
23. Force Crawl for Faster Indexing
Typically, when you publish content on your WordPress site, Google will determine the crawl rate at which it indexes your content. This could be anywhere from a matter of a few minutes to hours or days.
However, there』s a way to index your content instantly in Google. 『Force crawl』, as it』s known, tells the search engine to analyze your site immediately. This is a handy little trick you can use to see where you stack up against your competition in SERPs faster.
In Google Search Console, click on the URL Inspection option under Overview in the sidebar, and enter the URL of the page you want to force crawl.
The URL Inspection option in Google Search Console
There, you should see a box that tells you the URL you』ve specified is available in Google. Below this, there』s a button labeled Request Indexing. Click on it to force crawl this url.
On the other hand, if Google isn』t able to access your site for some reason, you may see an error message here instead. It』s wise to periodically check this page for indexing errors to ensure that your site can be displayed in search results.
After Google Search Console processes your request, you should receive a confirmation message that looks like this:
Indexing request confirmation message
Click on the Got It button, then check back a little while later to see if your request has been fulfilled and your page re-indexed.
It』s also important to note that you can check for crawl errors on your site using the URL Inspection feature as well. It』s wise to do so regularly, to make sure your content is being properly indexed.
24. Utilize Social Signals
『Social signals』 include online activity related to your brand that doesn』t happen on your WordPress site itself. This includes tweets, shares, upvotes, and other similar indications of your brand』s quality.
Do social signals affect WordPress SEO? The answer, unfortunately, is not black or white. However, we have seen firsthand that they can temporarily affect your rankings in SERPs, based on our experiences with Reddit and Y Combinator for example.
In the past, we have seen posts trending on these sites immediately start ranking on page one of Google. After they』re no longer trending, these posts』 rankings tend to fluctuate and eventually settle down to where they』re actually going to rank more long term.
What causes this to happen? Our theory is that the combination of the mass amount of traffic and social signals causes Google to deem these posts as very relevant and bump them up in SERPs.
Many SEO specialists will debate this, but we have seen this happen firsthand quite a few times. You hit the front page of Reddit, for example, and immediately you』re ranking on page one for a very competitive term.
The next week, the post settles back down and you』re in the middle of the second page in SERPs. This then requires you to go back and further optimize the post, using some of the other strategies we』ve mentioned in this article to work your way back up.
Below is an example of something we wrote with decent keyword volume that skyrocketed in SERPs the very next day because we were able to gain a lot of social traffic to it:
Social signals traffic
The biggest takeaway is simply that shares, social signals, and more traffic do most likely influence your rankings. So we recommend taking advantage of social media as much as you can.
Want to improve your site’s SEO? Start with this detailed guide and get ready to watch your rankings soar. ?
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25. Do Keyword Research
Keywords are still alive and well in 2020. That』s why ranking matters. Remember, as we mentioned before, Google is still a computer algorithm. It has to look at something to calculate rankings and keywords are still a big part of that.
This is an example of a brand new site that grew from 0 to 260K+ monthly visits with less than 30 articles:
Monthly SEO Traffic
How did they do it? They found a good niche and did strategic keyword research. There are many great tools out there to help you with this. A couple of our favorites are KWFinder, SEMrush, and Ahrefs. The trick is finding a good keyword with search volume while also not picking something that』s too competitive.
Also, don』t forget about multilingual SEO! Keywords in other languages are sometimes a lot less competitive. The English market is very saturated when it comes to content marketing and SERPs.
For example, in English, let』s look up the term 「marketing strategies.」 We can see that it has a global volume of around 47,000 searches per month. If you look at SERPs for this term, you』ll see that trying to rank for it means going against huge domains with high domain authority:
Keyword volume for 「marketing strategies」
In other words, 「marketing strategies」 is going to be hard to rank for. If you』re smart, you probably wouldn』t try to tackle this keyword.
However, if you consider the same term in Spanish, 「estrategias de marketing,」 you can see the number is still respectable, though, at around 37,000 per month:
Keyword volume for 「estrategias de marketing」
Additionally, the domains you would be competing against for this term all have low domain authorities of under 40.
That is now something you could tackle. When it comes to other languages, you will find that a lot of search terms are simply easier to rank for.
Make sure to check out our in-depth WordPress multilingual guide to start dominating the SERPs in other languages.
26. Build Quality Backlinks
Backlinks are still very important when it comes to WordPress SEO. They』re used by Google for passing authority as we discussed earlier, and to show that there is another relevant or important site that has similar information.
When a high domain authority site links to you, it does a lot more than you might think. Brian Dean over at Backlinko analyzed over one million search results, and the conclusion was that backlinks are still an important ranking factor.
Generally, it』s a good sign if the number of referring domains linking to you is on an upwards trend. This means that over time, more and more websites are linking to yours.
In the study Brian did, the number of unique referring domains was the strongest correlation found. The websites that had more referring domains were the ones with higher rankings:
The correlation between the number of referring domains and Google rank
Matthew Barby also did an analysis of 1 million URLs and discovered that backlinks do matter. On average, the top two results on the first page of Google results contained 38 percent of all the backlinks from results listed on page one.
A good tool to get an overview of your backlink profile is Ahrefs. You can see the total number of backlinks to your site, the number of referring domains, organic keywords, and more. This platform』s backlink notifications are also helpful.
We』ve tried quite a few backlink tools, and Ahrefs definitely takes the cake for accuracy. The New Backlinks feature lets you see when new websites around the internet have linked to your WordPress site. Below is an example of SEJ linking to our negative SEO case study:
New backlinks in Ahrefs
A little tip: share the content when people link to you. This helps to build social signals for them on their page, which in turn can build up their page authority. Links from sites with higher page authority is beneficial to your WordPress SEO too, so it』s a win-win.
In other words, you can help yourself by sharing content from third parties that have taken the time to link to you. Never be afraid of reaching out to other bloggers and asking them to mention your outstanding post on their blog.
27. Install an SSL Certificate
Google has officially said that HTTPS is a ranking factor, that』s not something new:
Reading “HTTPS as a ranking signal”: http://t.co/nEjcGhm8bJ
— Matt Cutts (@mattcutts) August 7, 2014
In order to use it, you』ll need to install an SSL certificate on your site. While this may only be a small ranking factor, there』s no reason not to take any advantage you can get to beat your competitors in SERPs.
Plus, considering Google』s push for everyone to migrate to HTTPS, you can bet that the weight of this ranking factor will most likely increase in the future.
You can also check out some of the other data surrounding SEO and SSL certificates. Matthew Barby did an analysis of 1 million URLs, and found that over 33 percent of all pages ranking in the top three spots on Google SERPs use HTTPS:
HTTPS usage vs. Google ranking
If you haven』t yet installed an SSL certificate on your site, check out our in-depth HTTP to HTTPS migration guide for WordPress.
28. Apply Schema Markup
You may have heard the terms 『schema markup』 or 『structured markup』 being thrown around the web. Schema markup is basically additional code that helps search engines deliver more and better data to visitors.
If you』ve ever seen a star rating next to a review on a SERP, you』ve seen the results of schema markup. This can help you achieve special spots on SERPs, as well as a dramatic increase in your CTR.
The CXL Institute ran a study and found that companies that utilized star ratings saw a significantly higher CTR for organic SERPs, with increases by as much as 35 percent. Their conclusion was that this strategy does yield better results.
Many WordPress themes have schema markup coded into them, but there are also some that don』t. You can test your website or blog post with the Google Structured Data Testing tool:
Google structured data schema
Generally, what you want to see is zero errors and some kind of return on the right side of the screen. If it』s completely blank, that means your WordPress site doesn』t have any schema markup added to it.
To add schema markup to your WordPress site, we recommend the free Schema plugin. This will automatically add the necessary code. You can then run another test in Google』s structured data testing tool.
29. Specify Social Markup
Similar to schema markup, there』s also social markup to consider. You may have seen thumbnails on Facebook or Twitter when you share a blog post from your WordPress site. Those are generated using social markup.
Fortunately, the Yoast SEO plugin comes to the rescue again. It can add the necessary social markup for you. While it is unknown how much this affects WordPress SEO, it never hurts to let Google know just which social media profiles are connected with your brand.
We recommend going into the Social options in Yoast SEO and filling out all the available fields:
The Yoast SEO Social settings
You can also change settings such as the default thumbnail that shows up when your website is shared, and the type of thumbnail that Twitter uses:
Changing the default Twitter card type with Yoast SEO
This is an example of the code that is automatically added for you by the Yoast SEO plugin. I』m using this blog post on SEO:
Facebook and Google use what they call OG tags to pull in information, while Twitter uses its own meta information.
30. Publish Evergreen Content
Evergreen content can be very important when it comes to WordPress SEO and long-term organic traffic. This term refers to content that is always relevant, no matter when you read it.
Usually, when it comes to publishing evergreen content, the writer has to occasionally update the posts. After all, most industries change slightly over time.
Another advantage of evergreen content is that you can share it over and over again, and keep building up backlinks and social signals for it. If you have the choice of publishing evergreen content vs news, it』s wise to go for the long-term play.
31. Make It Into the Google Knowledge Graph
Have you ever seen a box appear at the top of a Google SERP? It』s called the Google Knowledge Graph, sometimes also referred to as a featured snippet. If you』re able to get one of your posts to display in this box, you can be sure your organic traffic is going to skyrocket:
Google Knowledge Graph
The question is, how do you do this? Unfortunately, there』s no magic recipe to get your content into the Google Knowledge Graph 100 percent of the time.
However, from our personal experience, adding schema markup and using headers and bulleted lists effectively can help you achieve the coveted featured snippet. Structure your posts in an organized fashion with markup and you should be on the right path.
32. Consider Negative SEO
Negative SEO is a very important topic, as many people don』t know how to deal with it. Normally with SEO, you want to get backlinks from other people, as this helps build up your domain and page authority.
However, this strategy can also be reverse engineered to hurt your website. This is why you should be monitoring your backlink profile and the only way you will know that others aren』t committing negative SEO against your website.
For instance, in one case a business was attacked and the very next morning had over 200,000 bad backlinks against its site. It took over 2 years to clean up the mess:
Spammy Viagra links
At first, this doesn』t seem fair as you can』t stop someone from creating a bad backlink to your site. To rectify this, Google has what they call the Disavow tool. This allows you to create a list of domains that you want Google to ignore in order to protect yourself.
33. Claim Your Social Profiles
It』s also wise to claim all of your social media profiles ASAP. Typically, businesses should do this immediately after launching their websites. Most backlinks from social media profiles are nofollow, but they can still send you a lot of traffic.
Another big advantage of this strategy is that social media profile pages rank very well in SERPs. This can be huge for branding. Let』s take Kinsta for example.
If you Google 「Kinsta」, you can see that our LinkedIn page and our Twitter profile rank on the first page. Our LinkedIn company page ranks on the top of the second page. Utilizing social media profiles are almost an instant win for your brand, and require almost no effort on your part:
Kinsta』s social media profile rankings in Google
You can use a free tool like Namechk to see which names are available across all social media networks. Make sure to claim all of yours today.
34. Use Local SEO Techniques
Local SEO is highly important, especially for small businesses. There』s much more to it than we can cover in this post alone. One quick tip is that you should immediately register your site with Google My Business and Bing Places.
These are both completely free and will help you show up in SERPs for location-specific searches. For example, below we searched for 「Italian restaurant」 in New York:
Example of a local Google search results for 「Italian restaurant」
Check out this in-depth local SEO guide from the folks over at TheSiteEdge. This is a great way to get started and stay ahead of your local competition.
35. Make Sure to Index Images If Using CDN
Traffic from images can actually add up to quite a bit over time so it is important to verify that your images are getting indexed. According to data from Jumpshot, Google Images made up over 22% of web searches in 2018.
If you』re using a CDN, you want to ensure that your images get indexed. For users of the Yoast SEO plugin, you will want to add the following code to the bottom of your functions.php file.
Replace of course the domain and CDN domain with your own:
function wpseo_cdn_filter( $uri ) {
return str_replace( ‘http://yourdomain.com’, ‘http://cdn.yourdomain.com’, $uri );
}
add_filter( ‘wpseo_xml_sitemap_img_src’, ‘wpseo_cdn_filter’ );
If you don』t do this, it could result in your images getting de-indexed (as seen below), meaning you would lose out on all the benefits of Google image search. In September 2018, Google also made a change to how their image algorithm works.
Google announced a change to their image search algorithm. Notable points:
-They prioritize freshness
-Images higher on pages rank better
-Topical authority matters moreRelevant SEO paragraphs from the article shown below, found via @CyrusShepard https://t.co/9y3bM5mfTl pic.twitter.com/0Kp9wakuEq
— Ross Hudgens (@RossHudgens) September 26, 2018
36. Don』t Index Image Attachment Pages
Whenever you upload an image in WordPress and insert it into a post or page, it creates a separate attachment page on which the image resides. If you aren』t careful, Google might actually start indexing these pages, which is sometimes not a good thing.
For instance, if someone clicks on an image attachment page in search results, all they』ll see is the image – not the content in the post. This will most likely result in them leaving immediately, causing your bounce rate to go up.
If you notice this on your WordPress site, the Yoast SEO plugin has a redirect option to fix it. Simply navigate to SEO > Search Appearance, and click on the Media tab:
The Yoast SEO attachment redirects setting
Then simply enable the Redirect attachment URLs to the attachment itself option.
37. Translate Your Website
Adding additional languages to your site can be a huge game-changer when it comes to WordPress SEO and traffic. Neil Patel experimented with this and saw a 47 percent increase in traffic after translating his site into 82 languages.
Of course, this won』t work for everyone and success depends on your business and geographical location. However, it』s definitely something to think about.
At Kinsta, we』ve translated our site into 10 additional languages and have seen an 18 percent increase in organic traffic because of it:
The Kinsta home page in Spanish
When it comes to implementing this on your WordPress website, Google won』t penalize you for duplicate content as long as you have the correct hreflang and canonical tags installed.
In the following example, these tags tell Google that the English version is the original and that this is a secondary version only in Spanish:
English Version
Spanish Version
There are plugins you can use to translate your content and translation services for WordPress such as Weglot.
Remember, no automatic translation tool will ever beat having an actual person translate it for you. We recommend hiring a native speaker or using a service.
38. Optimize Your Website』s Speed
Website speed is huge when it comes to WordPress SEO. Google announced way back in 2010 that it does affect your rankings. Plus, page speed matters to your visitors. Here are a couple of stats to prove the point:
-
One in four visitors would abandon a website if it took more than four seconds to load.
- 46 percent of users don』t revisit poorly performing websites.
- Website owners have a mere five seconds to engage visitors before they consider leaving.
- 74 percent of users accessing a mobile site would leave if it took longer than five seconds to load.
- Every one-second delay in page load time could lead to $1.6 billion in annual losses for online merchants as big as Amazon.
A couple of ways you can easily improve your site』s speed are to implement a CDN, and optimize your site accordingly. However, these strategies can only get you so far.
Your web host plays a huge role in your site』s speed, so investing in quality managed WordPress provider is key.
For example, some of our clients saw as much as a 200 percent increase in site speed after switching to Kinsta:
Web transaction time after migrating to Kinsta
If you』re in need of a new hosting plan, consider checking out ours.
39. Fix Broken Links
Nobody likes broken links, including Google. There are a couple of ways you can fix broken links on your WordPress site. The first is to simply check for them in Google Search Console. This is yet another reason why you should be using this platform.
To find broken links in Google Search Console, navigate to the Coverage section. Here you』ll see a report that notes pages on your site with errors and warnings, as well as content that is valid or excluded:
If you click on the Error box and scroll down to the Details section, you』ll see a list of any problems Google encountered while crawling your site. This will include 404 errors, which usually indicate broken links.
Google Search Console should tell you where these broken links are located, so you can go to your site and replace them with valid ones. You should then resubmit your page to the search engine.
There are broken link plugins for WordPress as well. However, we don』t recommend these, as they tend to hurt the performance of your site.
If you want to scan your site for broken links, it』s better to do a one-time scan with a free online tool like Online Broken Link Checker or use a site audit tool as we discuss below.
40. Conduct Regular SEO Audits
A great way to instantly check on how well your WordPress site is optimized is to do a quick WordPress SEO audit. There are great free and premium tools out there to help you.
SeoSiteCheckup is a free tool that has over 50 checks to let you know how you』re doing. Varvy also has an excellent SEO tool that you can run your site through. It checks for Googlebot access, mobile usability, security, accessibility, page speed, and more:
Varvy SEO tool
While these tools are pretty basic, they can help you get started.
41. Ensure That Your Site Is Mobile Responsive
Google announced the testing of its mobile-first indexing strategy in 2016. Their algorithms will eventually primarily use the mobile version of a site』s content to rank pages. This is a huge change in how Google is going to be indexing content. It means that mobile is now more important than ever:
A comparison of desktop, mobile, and other traffic
If you don』t have a responsive site yet, drop everything you』re doing and get on that immediately. You can use Google』s mobile-friendly tool to see if your current WordPress site passes the test:
The Kinsta website in Google』s mobile-friendly test.
Another option is to implement Google AMP, which is an open framework that allows websites to build light-weight web pages.
However, AMP is not for everyone. Make sure you take a look at our AMP case study and why we removed it from our site.
It』s also helpful to check Google Analytics to see how much traffic your site is getting from mobile devices. If you』re a Kinsta client, you can also view mobile vs desktop traffic in MyKinsta Analytics:
MyKinsta Analytics mobile vs desktop traffic
This will help you determine how much priority you should place on responsiveness.
42. Index Post Categories
This is strategy is optional, but indexing categories in Google can increase the relevancy of your content to boost your page rank, increase your traffic, and improve your WordPress SEO.
A lot of WordPress themes don』t show category descriptions by default. Following the steps below will enable you to index your categories and show them on your site.
Enable Category Indexing in Yoast
The first thing you』ll want to do is navigate to SEO > Search Appearance and click on the Taxonomies tab:
The Yoast SEO Show Categories in search results setting
You should then check to ensure that the Show Categories in search results option is enabled.
Step 2: Write Category Descriptions
Finally, enter your category description under the specific post category that you want to index. You can do this by navigating to Posts > Categories and clicking on Edit under the relevant taxonomy:
Adding a category description
Make sure to click on the Update button when you』re done.
43. Keep an Eye on Google Analytics
The best way to know how well your WordPress SEO is working over time is to set up a free account with Google Analytics. If you need some help, follow this step-by-step integration tutorial.
One of the very first things you should do is link your Google Analytics account with your Google Search Console account. Under property settings for your domain, click into the Search Console Settings and it will walk you through the process of linking them up:
Link Google Analytics and Google Search Console
This will then add an additional section to your Google Analytics account, which will allow you to see search queries, your best landing pages, and more:
How to check Search Console data in Google Analytics
Another section to pay attention to is Channels under Overview > Acquisition, which will highlight the channels that direct traffic to your site, including organic search:
Organic search data in Google Analytics
When you click through the 『Organic Serch』 item, you』ll see detail info on traffic that comes from Google, Bing, Yahoo, and other search engines.
Noting what percentage of your visitors arrive via these channels will give you a pretty good idea of how effective your SEO efforts have been.
44. Track Your Keyword Rankings
Tracking your keyword rankings is also important. This allows you to monitor the progress of your focus keywords in SEO campaigns. If you spend time optimizing your posts, then you also need to monitor their progress long-term.
A great strategy that we have had success with is to monitor your keywords that are appearing at the very top of the second page on Google results. Spend some time adding content and images, building backlinks, and other strategies we』ve mentioned in this post.
This should help bump these posts to the first page. We highly recommend working with AccuRanker. It』s a great tool, with awesome developers:
Tracking keyword rankings in AccuRanker
This will help you keep an eye on how your keywords are performing on Google.
45. Use High-Quality Images
We』ve already mentioned how images can help drive traffic to your site via Google Image Search. Visual content such as featured images, screenshots, graphs, and charts can also help break up your text and clarify content.
In other words, adding images and graphics to your content benefits your site in a few ways:
- Your images can rank in Google Image Search, to generate more organic traffic for your site.
- Images can help demonstrate your posts』 relevancy to search engine crawlers.
- Visuals make your content more interesting and reader-friendly.
Google now supports the use of high-quality images, which is a great opportunity to spruce up your visual content. You may want to consider updating some of your older content by replacing less-than-ideal images with high-resolution versions.
46. Account for Dwell Time
『Dwell time』 refers to how long searchers spend on a website they found on a SERP before returning to view other results. This is a direct ranking factor for Google, so it』s important to encourage visitors to spend as much time as possible on your site after they arrive via search engines.
Of course, increasing your pages』 dwell time isn』t exactly a cut-and-dried process. There are several strategies you can try, however. For starters, make sure to always place important information above the fold where it』s easy to find.
『The fold』 refers to the point on your page where users have to scroll down to see the rest of your content. For example, on our home page the main navigation menu and a Call to Action (CTA) button that encourages visitors to view our plans are positioned above the fold:
Above the fold on the Kinsta home page
Speaking of navigation, making sure yours is clear and easy to understand can also help to increase your dwell time.
Additionally, you』ll want to cut down on features that users may find annoying. Popups and auto-rolling videos are two features that have proven to steer visitors right back to the SERPs they came from.
47. Update Old Content
As we』ve hinted at a few times throughout this article, updating old content is a solid SEO strategy that we use and recommend. Google considers content 『freshness』 when ranking results, so going through your posts and modifying them to better reflect changes in your industry can boost your visibility significantly.
As noted by Alfred Lua, Yoast SEO can identify content that you may want to update. Posts you』ve marked as Cornerstone Content that hasn』t been edited in the last six months will appear under a Stale Cornerstone Content link in your Posts list.
Alternatively, you may want to look into the free online tool, Animalz Revive:
The Animalz Revive tool
Simply type in your URL and allow the tool access to your Google Analytics. It will then point out posts you can update to improve your SEO.
48. Practice Content Pruning
On a similar note, you can also practice 『content pruning』, which involves removing dated content from your site if it can』t be updated and improved. This can be a pretty scary process. After all, deleting content you worked hard to create probably goes against your instincts.
However, it』s better to have less content that is of high quality than to have a lot of posts that aren』t relevant or valuable to visitors. This will also improve your 『crawl budget』, or how many pages on your site that Google can index within a given period of time.
Content pruning is definitely an art, and we』re not recommending that you go ahead and delete half of your site』s posts. However, you may want to read this case study from HubSpot in which they removed 3,000 posts from their blog.
This will give you an idea of the work involved, as well as how this practice can improve SEO. Just remember to create 301 redirects for removed content, so visitors don』t get lost.
49. De-Index Duplicate Content
It might sound silly to have two identical copies of the same content, but it happens more often than you might think. Specifically, this usually occurs when a staging site is indexed by Google.
Unfortunately, having multiple copies of your content indexed can lead to some serious SEO problems. While Google doesn』t formally penalize you for having duplicate posts or pages, this still has an impact on your rankings.
The main problem is that when presented with two identical posts, Google doesn』t know which one to rank higher. Hypothetically, this means that your staging site could outrank your actual web pages, which would be awkward, to say the least.
The simplest way to take care of this issue is to de-index your staging site. WordPress enables you to do so easily. Just navigate to Settings > Reading on your staging site, and select the checkbox next to Discourage search engines from indexing this site:
De-indexing a WordPress site
If you』re using a Kinsta staging environment, you can rest assured it will be automatically set up not to be indexed by search engines.
50. Optimize Your Content for Google Discover
Google Discover is Android』s content suggestion service. It』s basically a feed of content that Google thinks users will find relevant. As we mentioned before, mobile traffic is growing like crazy, so optimizing your posts for this platform can only help you.
Since Google Discover isn』t search-based, keyword research and optimization won』t help you get your posts into users』 feeds. There are, however, several actionable steps you can take to improve your chances, all of which we』ve discussed in this post:
- Create high-quality content.
- Use images and videos in your posts.
- Create evergreen content, as well as new, timely posts.
- Build trust with your content by incorporating social proof.
-
Translate your content.
When it comes to the images you include in your posts, you may also want to consider enabling large image use for Google Discover. Statistics show that this leads to an increase in CTR, page view duration, and user satisfaction. You』ll need to opt-in to Google』s program using this form in order to use large images.
51. Create a Professional Site Footer
If you scroll down to the bottom of your website, you may find a couple of credits that you didn』t put there. One will likely be the standard 「Powered by WordPress」 link that』s applied to every WordPress site. The other is often a credit that points back to the theme developer』s site:
A theme credit and the 「Powered by WordPress」 link in a footer
While these links aren』t incorporated with bad intentions, they don』t look particularly professional. Plus, as we』ve seen throughout this post, links have a significant impact on your WordPress SEO. Removing unnecessary ones from your site is a best practice.
You can check out our guide to removing the 「Powered by WordPress」 link from your footer. As for any theme credits that may be included, you might be able to delete them via the Customizer:
Removing the theme credit in the Customizer
Alternatively, you may be able to remove this link by editing your theme』s footer.php file. However, this can be a little trickier, so it』s best to stick with the Customizer if possible.
52. Incorporate Anchor Links in Longer Content
Especially if you read a lot of long blog posts, you may have seen anchor links used before. These are links that enable you to jump around to different parts of the post.
We use them on the Kinsta blog to create a table of contents for each of our articles:
Anchor links in a Kinsta blog post
Anchor links are excellent for improving user experience, as they enable readers to get right to the answers they』re looking for. In a long post where some readers may just need a portion of the information your content provides, this is very helpful and prevents the need for excessive scrolling.
Additionally, your anchor links will usually appear under your posts』 titles on SERPs, as seen below:
Anchor links in Google SERPs
Users looking for very specific information who may have passed on your headline might click on one of your anchor links.
This can help you generate more organic traffic. Check out our full guide to learn how to create anchor links for your posts.
53. Use a Short and Brandable Domain
Your website』s address is a big deal. It often represents users』 first impressions of your site or even your entire brand. For that reason alone, it』s important to take care when selecting your site』s domain name.
We』ve written an entire post on choosing your domain, but some key tips include:
- Select something that』s relatively short and easy to remember.
- Incorporate keywords (if it makes sense to).
- Make your domain sound like a brand name.
-
Avoid using 『Exact Match Domains (EMDs)』.
This last tip is especially important for your site』s SEO. EMDs are domains that exactly match the keyword the site is trying to rank for.
For example, if we were trying to use an EMD, our site address might be something like managedwordpresshosting.com.
While this used to be an effective SEO strategy, it created a lot of problems. Sites were able to rise to the top of SERPs because their domains indicated that they were highly relevant to users』 searches, but the quality of many of those websites was very low.
To accommodate for this, Google applied changes to its algorithm that made EMDs a moot point. Basically, having an EMD is only helpful now if your site also has high-quality content.
54. Reduce Your Bounce Rate
When it comes to websites, 『bouncing』 is when users access a page of your site but then immediately navigate away from it. A high bounce rate is usually considered a bad thing because it means that visitors aren』t sticking around long enough to convert.
You can view your pages』 bounce rates in Google Analytics. Simply navigate to Behavior > Overview and look beneath the main graph.
Now a few important comments on bounce rate.
It』s important to note that the bounce rate is not a direct ranking factor for Google or other search engines. Also, the bounce rate is strictly related to the type of site you』re looking at. For example, news-focused sites have some of the highest bounce rates in the market but that』s not a problem per se as their main goal is to provide a news piece.
However, a high bounce rate could be an indication of other underlying problems on your site sometimes that might influence your SEO as well.
Users bounce away for a lot of different reasons. Sometimes it』s due to confusing site navigation, misleading headlines or links, or even simple mistakes where visitors click on something by accident.
This can make it hard to pin down what you should do to improve your bounce rate. To get you started, we』ve written not one but two posts on the topic: How to Display Dynamic Sidebars and Widgets to Reduce Bounce Rate and How to Reduce Bounce Rate On Your WordPress Site (18 Tips).
55. Craft Key Pages to Build Your Credibility
This tip also isn』t about a direct ranking factor, but we still think it』s important. There are a few key pages that every quality website should have. If yours is missing them, you run the risk of looking less-than-credible to your visitors.
If you don』t already, you should have the following pages on your WordPress site (at a minimum):
-
An About Page. This should provide some basic information about your brand, your mission, and what you have to offer visitors. It often helps to frame this content as a narrative, such as by describing how your brand came to be.
-
A Contact Page. Displaying a physical address (if your business has one), phone number, email, and other relevant contact details shows users there』s a real person behind your site. It also makes it easy for them to reach out to you with questions about your products or services, which can help you land sales.
-
A Disclosure Page, Privacy Policy, and Terms and Conditions. The legal pages needed for your website will vary somewhat depending on the type of content you produce. If you provide any advice (such as through blog posts) or incorporate affiliate links, a Disclosure page is ideal. Any site that collects user data should be GDPR compliant and/or CCPA compliant. If you sell products or services online you』ll want to list your Terms and Conditions.
Besides these pages, adding some social proof to your site can help increase your trustworthiness as well. Links to your social media accounts and testimonials and reviews from clients, customers, or users are ideal.
Further Reading on WordPress SEO
When it comes to WordPress SEO, there are both on-page and off-page optimizations to manage. We shared some of each with you above, all of which are very important.
However, if you want to dive in even deeper, we recommend checking out this on-page SEO checklist (along with a huge time-saving automation template) and WP Buffs』s list of top eight SEO forums. If you』re in need of SEO tips or are just starting out and confused, these can be great places to ask for additional (and free) help.
SEO can make or break your website… ? but with this thorough guide, you’ll have everything you need to optimize your content and grow your organic traffic by 78% (yes, really!) ?
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摘要
SEO is critical to the success of any business. However, there are a lot of aspects to keep your eye on and maintain over the lifespan of your WordPress site.
In this post, we』ve shared over 50 WordPress SEO strategies we』ve used to get real results. By implementing as many of them on your own site, we』re 100% sure you』ll be able to boost your organic traffic and SEO rankings.
Do you have any questions about WordPress SEO? Let us know in the comments section below!
If you enjoyed this article, then you’ll love Kinsta』s WordPress hosting platform. Turbocharge your website and get 24/7 support from our veteran WordPress team. Our Google Cloud powered infrastructure focuses on auto-scaling, performance, and security. Let us show you the Kinsta difference! Check out our plans