[ad_1]
藉助數百萬個頁面和關鍵字來管理和報告， 企業SEO 變得越來越複雜和耗時。
使用企業SEO平台工具可以提高大型組織中管理有機搜索計劃的有機搜索營銷團隊的效率和生產力。
這些SEO工具可以幫助您：
雖然有很多 免費的SEO工具 可用，沒有人能夠管理企業站點隨附的大規模和複雜性。
在過去的20年中，我看到企業SEO平台工具應運而生，並有望提供提高上述報告效率的功能。
但是，很少有工具能夠真正捕獲企業SEO的全部需求。
我收集了一些精選清單，包括：
- 凈度
- 導體
- Botify
- BrightEdge
我選擇查看的工具是我這些年來在企業級組織的管理團隊中遇到的所有公司。
我要求銷售代表帶領我完成整個複審過程，並填寫一份廣泛的調查表（類似於RFP中的內容）和冗長的演示，這些演示著重於電子商務和B2B企業級公司需要其SEO報告工具。
這是由公正的審閱者對每種工具的全面了解。
在確定哪種企業SEO工具最適合您的需求時，此審核應有助於您開始評估過程。
今年夏天，我與團隊一起參加了在西雅圖舉行的SMX高級會議。我們走進大廳，瀏覽各個展位，尋找任何新的SEO公司闖入該空間。
seoClarity的銷售團隊為客戶提供了最酷的贓物，他們熱切地準備向我們展示他們所提供的服務。
seoClarity成立於2009年，是一個由Clarity Grid基礎架構提供支持的企業SEO和內容優化平台。
它是PB級數據（關鍵字，網路的每日抓取和多年歷史數據），機器學習演算法和專利分析的結合。
該工具可進行實時，互動式分析和見解，以提高搜索的可見性並提供最佳的客戶搜索體驗。
高管，SEO從業人員，內容營銷人員，數據分析師，IT，產品和銷售團隊都將發現seoClarity有用。
該公司與頂級行業中的3500多個品牌合作，足跡覆蓋旅遊，酒店，電子商務，汽車，高等教育和技術領域。
電子商務和B2B功能
seoClarity在SEO方面為B2B公司提供幫助發展的良好記錄。
在這 案例分析，該公司能夠識別並解決有問題的技術要素，然後推出實時報告提供的數據，從而獲得整個搜索格局的整體視圖。
結果是自然搜索流量同比增長30％。
seoClarity可以成為針對電子商務的企業以及用戶深入了解針對類別的優化，識別重複內容並繼續改善SEO頁面的強大工具。
主要特徵
在演示期間，我停了一下銷售代表，以帶我逐步了解該工具的Actionable Insight部分。
基本思想是，儘管該工具提供了建議，但可以根據公司可能特有的影響和努力來手動覆蓋這些建議。
還談到了Content Fusion，它具有擴展內容編寫和優化的強大功能。它分析排名最高的內容並提供見解，以幫助客戶比以往更快地編寫最權威的內容。
seoClarity的其他功能使該工具在競爭中脫穎而出，包括：
-
Rank Intelligence提供了高級，實時的排名數據瀏覽功能，可輕鬆大規模地瀏覽和了解排名表現。它包括27多種SEO指標，可對排名數據進行切片，切分和分析，包括無限制的競爭對手比較。
- 來自每個國家/地區的每個搜索引擎（台式機和移動設備）無限制的每日排名跟蹤。它包括Google，Bing，Yahoo，百度，Yandex，Naver等的所有實例。
-
Research Grid提供互動式和動態關鍵字研究和發現，以分析內容的性能並提供對整個搜索格局的訪問。
-
Clarity Audits是一種站點審核技術，其中包括40多項技術運行狀況檢查，並包括內置的HTML和JavaScript搜尋器，可搜尋多達4800萬個頁面。
- 包括無限數量的爬網項目或已爬網的頁面數，內部鏈接審核和分析。
-
內容營銷套件包括內容優化管理功能和服務的整個生命周期，並且還將用戶搜索意圖始終應用於內容研究，內容創意以及由AI驅動的內容編寫器Content FusionTM。
-
Bot Clarity是一種高級日誌文件分析工具，可在發生搜索引擎爬網問題時識別它們。它還可以識別充當搜索引擎的欺騙機器人，以及搜索引擎抓取新頁面的速度。
-
可操作的見解演算法旨在從數百個數據點中學習並自動生成見解，以在整個企業範圍內擴展SEO實踐。
-
頁面級分析和高級Google Search Console集成可識別術語「（未提供）」近100％的可見性，並包含16個月的GSC歷史數據。它允許將關鍵字級數據與所有SEO指標相關聯。
-
內置的工作流管理系統，可自定義團隊協作。
深度學習或人工智慧
從異常檢測到幫助編寫更高質量的內容，最新版本的seoClarity平台是從頭開始構建的，以利用機器學習的進步和人工智慧的優勢。
seoClarity就像個人數據科學家一樣，不斷分析所有SEO數據，指標和操作，以根據不斷變化的搜索環境提供實時見解。
seoClarity客戶通過幫助作家在短短几秒鐘內了解如何以權威的方式涵蓋話題，就喜歡Content Fusion的即時見解。
他們專有的機器學習技術用於對數據進行排名，通過幫助以下方面，為組織的各個層次提供快速，相關的答案：
- 在趨勢發生時識別趨勢。
- 提高團隊效率。
- 顯示清晰，可衡量的結果。
- 抓住新的收入機會。
競爭報告與分析
用戶可以訪問任何域，子域，URL及其反向鏈接索引的排名。
seoClarity聲稱是唯一能夠與現有關鍵字排名或整個搜索範圍進行即時，無限制競爭比較的SEO平台。
客戶可以一次發現機會，並與五個競爭對手進行比較，只需單擊幾下即可識別內容差距。
除了將他們的關鍵片語合排名數據與任何競爭對手進行即時比較之外，用戶還可以快速過濾其關鍵詞研究並找出內容差距。
seoClarity還將為競爭對手排名的內容浮出水面，但客戶的網站卻沒有。
分析整合
seoClarity以開放數據平台的形式提供分析集成，可以從幾乎任何分析源（包括Adobe，IBM，Google Analytics和內部數據倉庫）導入數據。
鏈接評估：內部和/或外部
藉助seoClarity，客戶可以充分了解其當前鏈接結構，並深入了解新鏈接的影響和機會，從而提高其搜索可見性以及整體用戶體驗。
外部鏈接分析
儘管內部鏈接分析很有價值，但seoClarity平台還通過合併的鏈接配置文件數據與Ahrefs，BuzzStream，Majestic，Moz和Google Search Console的集成，將多個反向鏈接數據源結合在一起，從而為客戶提供對其反向鏈接產品組合的整體視圖。
用戶級別設置
可以為每個用戶設置和定製seoClarity系統的用戶帳戶。可以通過基於角色或基於用戶的許可權來設置每個用戶的訪問許可權，從而使他們只能訪問所需的區域。
訪問工具，報告和數據
用戶可以訪問seoClarity的強大API，進行各種導出以及轉換和載入幾乎任何數據點。
seoClarity將報告或分析收集到數據存儲系統中以進行長期存儲，或者通過Adobe Marketing Cloud，Amazon Web Services，Box.com，FTP數據交換或自定義數據倉庫集成到內部數據倉庫中。
平台更新與技術趨勢
seoClarity具有兩個星期的開發發布周期。
他們的路線圖是根據客戶反饋100％建立的，以解決企業SEO和內容營銷中的實際挑戰。
支持
seoClarity的客戶成功支持包括：
- 24/7電話和電子郵件的關鍵支持。
- 在線聊天。
- 文章，培訓視頻和用例研究的在線知識庫。
- 活躍的在線用戶社區。
定價結構
定價包基於域配置文件和跟蹤的關鍵字搜索查詢數量的組合。
開始之前應該了解的內容
seoClarity已嘗試並測試了SEO工作流程，以快速入門並在平台上進行設置。
每個客戶的專門的客戶成功團隊都定義了工作流程，以幫助他們無縫地加入平台並接受培訓，以開始快速顯示價值。
摘要
seoClarity客戶花費大量時間利用其儀錶板進行報告。
儀錶板是100％可自定義的，有助於簡化報告，以輕鬆地與組織內的多個級別交流績效更新。
排名智能是客戶傾向於讚揚的另一項功能，它不同於您提供實時分析以從排名數據中獲得清晰見解的典型排名跟蹤工具。
客戶喜歡根據他們正在分析的業務領域與任何競爭對手進行比較的能力。
什麼使seoClarity與眾不同？
seoClarity是唯一可在一個集成平台下提供所有SEO數據，指標和功能而無人為限制的企業SEO平台。
設置seoClarity的一些關鍵功能是：
- 沒有人為的限制，包括：
- 無限的競爭對手比較（即時分析）。
- 站點審核技術允許無限的爬網頁面和項目。
- 直接在平台內提取和下載數據。
- 無限的用戶。
- 無限的儀錶板用於報告。
- 在每日排名更新上構建並支持基礎架構，在此基礎上，所有SEO數據和指標都會連續更新（每24小時一次）並無限期存儲。
- 不斷開發可幫助解決客戶最複雜的SEO挑戰的解決方案。他們的開發路線圖是100％建立在客戶反饋上的。 seoClarity的方法是，如果有兩個客戶要求，他們會將其放入開發路線圖中，並在2周的開發周期內更新和升級現有功能。
您可以了解seoClarity並閱讀其客戶案例研究 這裡。
我是由一位朋友（一位《財富》 500強中200上市公司的高管）介紹給我的。
這個朋友非常熱情地推薦了SEO企業平台，並將我與公司的首席執行官聯繫在一起。 2010年，Conductor Searchlight SaaS進入SEO世界給我留下了深刻的印象。
Conductor的Searchlight是一項企業SEO和內容技術，可鼓勵並增強與客戶驅動的團隊之間的協作。
該平台：
- 提供有關客戶搜索內容的見解。
- 提供建議的操作，以便用戶提高可見度和收入。
- 衡量通過SEO努力產生的影響。
Conductor通過有機營銷技術和戰略數字服務的結合來提供結果。
它提供有關技術的見解，以了解公司的受眾如何進行自然搜索，同時提供建議和機會，以更好地優化內容，從而提高大型網站的知名度和整體技術狀況。
該平台通過以下方式衡量網站內容在網上的表現方式以及該團隊為SEO實施的技術優化所產生的正面或負面影響：
- 了解觀眾。
- 調查競爭。
- 跟蹤可見性。
- 分析內容效果。
- 優化內容報告和共享
此外，Conductor的數字服務團隊還提供技術以外的資源和策略，從而為客戶提供推動SEO成功所需的額外資源。
主要特徵
Conductor的企業SEO平台的優點在於，它圍繞三個原則創建：簡單性，一致性和提供對數據的見解。
客戶始終如一地為Conductor提供9或10 NPS（導致公司的NPS超過50）的兩個主要原因之一就是可用性。
該平台的核心是Insight Stream，它為客戶提供活動新聞提要（交通變化，新內容創意，競爭性警報等）。
用戶可以滾動瀏覽從各種工具收集的見解，並且可以直接在「故事」中與團隊成員聊天。
該界面整潔，專註，在用戶掃描和滾動瀏覽時逐步顯示詳細信息。
用戶可以輕鬆地通過過濾，排序和自定義操作數據，從而可以查看與其最相關的信息以及他們在組織中的特定角色。
該報告套件具有獨特的靈活性，使用戶能夠將第三方媒體和數據提取到自定義儀錶板中。
Conductor的所有報告都是互動式的，旨在使用戶能夠無縫銜接工作流程中的繁瑣數據。
深度學習或人工智慧
Conductor的Insight Stream分析客戶的搜索數據，以突出顯示跨多個域和國家/地區的內容效果，關鍵字警報，競爭見解和優化機會。
可以與各種利益相關者共享洞察流中的故事，以確保在各個團隊之間有效地傳達見解，並具有可操作的項目以增加其SEO。
此外，隨著不同的數據源（包括Web分析，Google Search Console，DeepCrawl，關鍵字對象等）被引入到Conductor中，Insight Stream變得更加強大。
競爭報告與分析
Conductor可以識別出出現在首頁上的競爭，並添加Conductor的Market Share視圖來標識在搜索中擁有通用結果的域（即答案框，視頻圖像等）。
這些洞察力有助於確定哪些競爭者針對搜索中的任何特定功能片段構建了目標內容。
通過排名比較，用戶可以在一個視圖中將自己的位置與多達四個不同的域進行交叉比較。用戶可以輕鬆地確定可能需要集中精力的關鍵競爭領域。
允許將競爭見解縮小到特定類別，本地和設備類型級別以及跨各種類型的搜索結果（圖像，視頻和答案框）的能力。
可以快速過濾這些數據以得出見解：
- 內容專門排在哪裡。
- 競爭對手出現的地方。
- 有機會佔領尚未開發的市場。
- 內容在SERP中的競爭者中所處的位置。
對於按需研究，Conductor的Explorer可以幫助您管理關鍵字之外的競爭性研究。
此視圖直接代表了Conductor與同類最佳的關鍵字索引SEMrush的合作關係，並確定了將流量吸引到整個競爭對手域的關鍵字數量。
域瀏覽器是完全全球性的，不限制用戶僅報告其帳戶配置中的國家/地區。此外，競爭性研究可以定製為專註於任何目標子域或子文件夾。
客戶使用這些工具來與跟蹤的和非傳統的競爭對手進行基準市場份額的比較。
識別市場中的新競爭者並更好地了解競爭者的搜索策略的需求是獲得對競爭者可見度的機會領域。
分析整合
Conductor提供了與Google Analytics（分析）和Adobe Analytics的基於安全API的集成。無需自定義標籤。
Conductor整合了在Conductor中跟蹤的，在所有URL上排名較高的關鍵字的國內和國際頁面級分析報告。
突出顯示哪些關鍵字排名較好，並吸引訪問量到各個頁面，使用戶可以更深入地了解其SEO。
當前的Conductor客戶利用這些數據來衡量性能並展示其有機搜索工作周圍的ROI。
鏈接評估：內部和/或外部
Conductor與DeepCrawl的集成可幫助客戶執行內部鏈接審核，以便：
-
刪除重複的和過時的內容：考慮刪除，取消索引或規範化過時的內容。
-
處理主要的導航問題（網路爬網深度報告）：只需單擊幾下滑鼠即可訪問所有頁面。
-
進行技術檢查：斷開的鏈接，指向返回404的內部頁面的任何鏈接，未鏈接的頁面，站點地圖中未鏈接的頁面。所有鏈接都應包含來自該站點至少另一個區域的鏈接。
-
檢查鏈接是否過多的頁面：鏈接數超過100的頁面（包括頁眉和頁腳中的鏈接）對於搜索引擎而言是垃圾郵件。
外部鏈接分析
DeepCrawl與Majestic集成，可通過外部鏈接報告為站點審核報告提供更多價值。雄偉的指標會自動提取報告，例如：
- 使用反向鏈接重定向URL
- 帶有反向鏈接的頁面損壞
- 帶有反向鏈接的不允許的URL
- 帶有反向鏈接但沒有鏈接的頁面
- 帶有反向鏈接的不可索引頁面
用戶級別設置
Conductor在平台內提供了無限的席位，並且可以被組織中許多不同的利益相關者利用。
帳戶和訪問管理主要基於用戶角色。授予某些角色的用戶訪問指定數據的許可權。
訪問工具，報告和數據
Conductor的吸引人的功能之一是能夠將像我這樣的數據極客的報告導出到excel或CSV中。
用戶只需將報告添加到工作區（或儀錶板），即可輕鬆地報告並自動在整個組織中共享關鍵的自然搜索見解。
工作區可以每天，每周，每月或每季度的節奏自動共享/通過電子郵件發送給Conductor用戶和非Conductor用戶。
幾乎可以將平台內的每個視圖添加到工作區，從而可以輕鬆地在單個報表中交叉引用傳統上孤立的數據集。
此外，Workspaces會定期自動更新，使其易於自動化並節省報告時間。
對於自定義報告，Conductor企業SEO平台具有易於使用的API，可以將其導入各種商業智能工具中。與關鍵字級別和競爭信息相關的各種API端點均可用。
對於自給自足的用戶，Conductor的商業智能團隊可通過其FlexHub產品提供自定義設置。
FlexHub 是自定義報告疊加層，Conductor數據分析師可以在其中利用Conductor及其合作夥伴的API端點來提供對特定業務需求的見解。
預先配置的模板報告需要稍作修改，並且可以在兩周內交付。
較大且更具體的自定義報告是臨時性的，並且將根據完成所需的小時數來提供。
平台更新與技術趨勢
導體最令人印象深刻的是他們不斷推出新功能的能力。
由於客戶諮詢委員會，調查，錯誤報告，銷售增長等原因，所有功能團隊都能全面了解其客戶的需求。
該平台的設計允許從頭開始嘗試新功能，並且在向客戶交付方面幾乎沒有開銷的情況下進行創新。
功能團隊可以靈活地以敏捷方式構建新產品，並將其提供給有限的一組客戶以快速迭代。
支持
每周5天通過平台內聊天，電子郵件和電話提供24小時技術支持，是贏得客戶的巨大勝利。
聊天功能贏得了客戶的廣泛好評，其支持滿意度得分高達99％以上，聊天響應時間不到45秒（電子郵件不到4小時）。
該公司提供按需在線培訓課程，以幫助促進客戶對平台的理解。
有一個深入的知識庫，其中包含產品文檔，工作流示例以及有關其所有功能的常見問題解答。
他們還提供網路研討會，涉及與平台，SEO和內容有關的各種主題。
除了與客戶成功團隊定期安排的會議外，用戶還可以隨時與各種專家（技術，產品，SEO）安排按需安排的會議。
Conductor的一項獨特功能是提供各種可交付成果，可通過其Orchestra Menu產品按需提供。
定價結構
競爭性定價，Conductor具有多個影響定價的因素，包括跟蹤關鍵字的數量。
與導體代表交談以安排演示並討論您需要的價格。
開始之前應該了解的內容
Conductor的入職經驗側重於平台培訓和帳戶配置。
Conductor獨特的Training Camp是一項綜合計劃，旨在在短短兩周內對團隊成員進行培訓，認證並執行Conductor內部的計劃。
每種培訓都是經過定製的，可以滿足合作夥伴關係開始時確定的業務目標。除了訓練營外，指揮家的受眾研究團隊還將致力於帳戶配置。受眾研究服務包括：
-
關鍵字發現：深入的關鍵字識別和選擇，可反映業務設置和搜索範圍。
-
分類（關鍵字類別）：動態類別創建，以反映關鍵字級別的網站結構和潛在的內容機會。
-
內容細分（頁面組）：動態內容細分以在URL級別反映站點結構和潛在的內容機會。
與導體團隊的每次合作都始於對相關季節關鍵詞的識別和優化。
通過深入的受眾調查以及與每個客戶就季節性公司策略和目標進行的深入對話，「導體受眾研究」團隊將致力於根據客戶發布的庫存日曆查找相關的，具有高影響力的關鍵字。
當庫存快速變化時，導體主要針對類別頁面進行優化。根據與客戶討論並達成的目標，優化類別頁面以反映適用的季節性關鍵字。
由於主要關注的焦點通常是增加合格的訪問量，因此，商定的季節性關鍵字的範圍可以從較高的每月搜索量標題關鍵字到針對更小眾受眾的較低每月搜索量關鍵字。
在Conductor專業服務團隊的指導下，將季節性策略納入自然搜索方法，最終可以使零售商獲得更多合格流量並帶來更高的轉化率。
是什麼讓導體在競爭中脫穎而出？
使用方便
易於使用和正確導航是Conductor設計理念的基石。
該平台足夠先進，可以滿足大多數技術用戶的需求，但又足夠簡單，使用戶幾乎沒有經驗就能獲得價值。
儘管其中的一部分是通過簡單的導航實現的，但強大的知識庫和支持模型對於這種體驗至關重要。
Conductor的知識庫為用戶提供了平台內任何頁面/功能的概述。用戶還將有權訪問：
- 指導的工作流程。
- 入門指南。
- 常見問題
- 產品發布。
- 行業新聞。
- 和更多。
除了專門的客戶經理外，團隊還可以酌情使用電子郵件，電話和應用內聊天功能，以及通過Conductor的管弦樂隊菜單臨時交付的內容。
全球報告
全球營銷組織依靠Conductor能夠在多個領域，數十個市場，成千上萬個關鍵字以及數百個地點的多個領域中擴展其SEO工作。
大多數企業客戶需要將所有這些信息匯總到一個中央位置的報告，以便有效地使用這些信息來推動營銷決策。
Conductor具有獨特的定位，可以幫助團隊雙方以可消化格式擴展和匯總此信息。
在Conductor的「全球市場份額」 FlexHub報告中可以看到一個例子，該報告可以配置為將公司的所有網路媒體資源和市場匯總為一份全球競爭報告。
合作生態
除了自己的數據收集過程之外，Conductor Searchlight還利用各種技術來源為客戶提供真正一流的解決方案。
Conductor已與數字營銷生態系統中的一些最受信任的名稱和同類最佳的應用程序建立了長期的合作夥伴關係。
它的開發理念是在一流解決方案不存在的情況下構建一流的解決方案，如果有的話，Conductor將與該技術合作，並以有意義的方式在整個平台上合成數據。
Forrester在SEO平台上發表了一篇評論，該指南將Conductor定位為該領域的「領導者」。
除了來自Trust Radius和G2Crowd的客戶評論外，與該領域的其他產品相比，Conductor被認為是性能最高的產品。
您可以了解有關Conductor的更多信息並閱讀其客戶案例 這裡。
幾年前，我參加了在紐約舉行的會議，並且能夠脫身以獲取Botify平台的快速演示。
僅僅5分鐘的時間，我就知道我們需要Botify來吸引Nordstrom，並且從那以後就反覆要求其他公司提供演示。
Botify解決了大型企業網站的一個巨大問題：擁有如此龐大的複雜網站，通常一半以上的內容都不會被搜索引擎抓取。
凡是未被抓取的內容，都不會被索引，這意味著它不會顯示在結果中，不會產生流量，也絕對不會從SEO上為企業賺錢。
Botify企業SEO平台是基於整體理解而建立的，SEO專業人員需要了解搜索過程的每個階段，從爬網到轉換，以便真正評估需要改進的地方。
Botify包括日誌文件分析器，搜尋器，關鍵字跟蹤器和分析集成。這不僅使您可以在搜索過程的每個階段看到您的網站；隨著時間的流逝，它還使您能夠看到受影響的方式和影響。
Botify用戶是SEO從業人員，他們在網路上一些最大的網站上工作。它涵蓋了整個搜索範圍，是專為負責確定索引問題的技術SEO（一直為需要分析內容質量的營銷人員）建立的。
該平台可與擁有大型複雜網站（即數百萬個URL）的企業組織合作，並依靠其網站獲得很大一部分收入。
在許多情況下，這意味著可以與零售/電子商務，發行商，分類廣告和旅行社合作。
Botify可以為任何網站上的任何URL分層750多個數據點。客戶將Botify用於：
- 分析他們的SEO網站架構。
- 查找和解決索引問題。
- 識別熱門關鍵字。
- 還有更多。
Botify的一些更受歡迎的組件包括：
Botify分析
The crawler component (and really the foundation) of the Botify platform allowing customers to evaluate the structure and content of every page of every version (AMP, mobile, desktop, etc.) of their site just like a search engine would, and keep track of changes over time.
Botify Log Analyzer
This allows customers to feed their server log files into a dashboard built specifically for SEO pros.
The log file analyzer provides insight into how search engine bots are crawling a site, paired with crawl data, customers gain a deeper understanding of what』s going on.
Botify Keywords
The keyword and position tracking component of Botify, which comes from their integration with the Google Search Console API.
The GSC API provides users with more data than the GSC performance dashboard allows.
Botify Studio
It allows users the ability to custom build dashboards based on Botify data collected in the crawl and schedule them to send to SEO stakeholders.
Botify Data Station
This incorporates the ability to export data via pre-set exports or custom scenarios depending on the user』s needs.
Botify API
It can be used to pull information from Botify』s database to use in other tools, or even on a client』s own website! The Botify Chrome extension is a great working example of this.
主要特徵
There are a few key features within the Botify core platform worth calling out.
JavaScript Crawl
Users can render pages of a website the way a search engine might.
Track which resources are executed, and collect valuable user-centric performance metrics (time to first paint, time to interactive, and other performance metrics) to ensure their JS content is rendered and seen by search engines.
Data Layering
Users can layer any other data point onto their URLs to get insight into the 「why」 behind what they are seeing.
For example, is a URL not ranking?
Layer on log file analysis data and a user could find that Googlebot hasn』t been crawling that URL – no wonder it』s not ranking!
Page not getting crawled by Googlebot?
Users can layer data from their Botify crawl and find a possible correlation between low crawl rate and low content uniqueness. The possibilities are virtually endless.
Segmentation
Users can look at specific sections of their site in isolation (e.g., evaluate blog content separately from ecommerce content). Learn more from Botify』s knowledge base。
Content Quality Analysis
This gives the user the ability to evaluate content like a search engine would, including the ability to eliminate template content from their analysis.
Deep Learning or Artificial Intelligence
Data science is a part of Botify』s DNA and every new project includes some component of this.
That being said, they have informed me that they are planning an announcement in Q4 that speaks exactly to this question, so stay tuned!
Competitive Reporting & Analysis
While the focus of the Botify suite is to provide users more insights and information on their website, they can also use Botify Analytics to crawl a competitor』s site.
The technical issues they』re experiencing may or may not be valuable for them to know, but they』ll be able to get a good grasp of on-page optimization and content.
Understanding a competitor』s content makes it easier to perform a content gap analysis on a site to see where they may be missing out on opportunities. Just as an agency or consultant would spend hours and charge large fees for.
Analytics Integration
Botify works seamlessly with Google Analytics, Adobe Analytics, and also AT Internet. They can connect with a site』s analytics account to bring in valuable visits data to overlay with their Botify Analytics crawl data.
Users can see real-time trends and report on how technical issues are impacting site traffic and ultimately revenue.
Botify also connects via API with Google Search Console through Botify Keywords – showcasing an entire keyword profile, and uncovering hard to find trends.
Link Evaluation: Internal and/or External
Most enterprise-level websites have no shortage of backlinks, but where the real wins come from are often found in internal links and distribution of PageRank throughout the site.
Botify can evaluate an internal linking structure and showcase how well a site is connected.
From the distribution of internal links (follow/nofollow), compliant URLs with low counts of internal links, non-compliant URLs that are being linked to, links going to non-200 URLs, to page depth metrics.
User Level Settings
Users are allowed Guest(Read-only) and Admin level access. All owners share a library of dashboards and features. There is no limit to the number of dashboards or filters an account has.
One of the nicest features of Botify is that it doesn』t limit the number of logins. Larger teams are also allowed to group users into what they call 「Organizations」.
Organizations have teams, which can essentially determine access to projects and reports that only they are allowed to see and use.
Access to Tool, Reports & Data
Any report across Botify Analytics, Botify Keywords, and Botify Log Analyzer can be exported to their Data Station where users can download the report.
Additionally, Botify has a range of APIs that tie into Google Sheets, Google Data Studio, or most CMSs. The Botify API Developer site is a great resource with more information.
Platform Updates & Technology Trends
Botify, as a company, works in an agile technical environment so they are always releasing new updates – from backend improvements like crawl speed or JavaScript rendering capabilities to UI/UX improvements.
New functionalities are typically released every 3-4 weeks, but sometimes even more frequently.
支持
Botify offers support through their Customer Success Managers, who are their customer advocates helping to get clients everything they need.
They also offer professional services, which blends SEO expertise and platform expertise to answer some of the more difficult and technical questions a client has.
Pricing Structure
There are a few different variables that go into Botify』s pricing structure, but they don』t share these publicly.
Suffice it to say, their pricing is built to ensure customers are getting the most value out of the platform.
What You Should Know Before Getting Started
The Botify enterprise SEO platform team has never seen any websites with zero potential. Using Botify will help identify where that potential is.
Expect to be able to save a lot of time and energy uncovering those opportunities. The team recommends starting with simple features and then moving on to more advanced features.
If there are ever any questions, their SEO support team is available to help.
摘要
The ease of uncovering insights that a client may miss with other tools is where Botify shines the most.
Clients respond well to how Botify can combine data from the Botify Suite to see how content quality, technical issues, and internal page rank impact the crawl rate and keyword rankings.
Botify also provides various reports within the platform – and a powerful API that can be used with any BI platform to create dashboards that can leverage data to influence organic search and development projects.
Having daily log analysis to see how Google is crawling a site and the types of errors in real-time is something that clients also love.
Seeing how a code push or content update last night is impacting their site this morning is what sets Botify from the competition.
Overall, because Botify really aims to be the best solution for enterprise SEO teams, their customers can really tell that they are designing everything for their needs: scale, speed, granularity of data, security, API features, and more.
What Sets Botify Apart From the Competition?
One of the key differentiators is that Botify takes a URL-first approach to SEO data, rather than a keyword-first approach.
They start by providing a complete picture of every URL on a website (not just desktop, but AMP versions, alternate language versions, mobile versions, etc.) and then layer onto everything needed to understand each individual URL.
Botify does this in a way that』s compliant with Google』s terms of service integrating with Google Search Console for keyword data rather than scraping the SERPs.
A few specific differentiators include:
-
JavaScript rendering at scale: Get the results of JS crawls quickly and accurately.
-
Speed and scalability: Botify can crawl through up to 50 million URLs at speeds around 250 URLs per second.
-
Structured data: Automatically extracting 15+ different types of structured data without needing to set up custom extracts to pull information.
-
Daily log file analysis: See search engines crawling a website in near real-time.
-
Google Search Console integration: Keyword and URL organic search performance and rankings trended daily, monthly or even year over year.
- They also have a pretty incredible engineering and SEO support team.
You don』t have to just take my word for it, Botify has provided a lot of great testimonials on their G2 profile。
You can learn about Botify and read through their customer success stories here。
Founded in 2007, BrightEdge is a global search and content marketing platform driven by massive data collection, artificial intelligence, and real-time insights with a robust customer success model.
My first demo of BrightEdge was in 2011 while working for ADP managing usedcars.com』s online marketing and analytics.
BrightEdge stayed in my head as I continued on with my career and I was able to use it with various clients and other companies.
BrightEdge is a great resource for digital marketers, content marketers, and SEO managers alike.
You don』t have to be an expert in SEO to be able to use the tool, gain benefits from it, or understand the data.
Companies that would benefit from BrightEdge are those with a strong presence in:
- Ecommerce/retail.
- Travel/hospitality.
- 金融。
- B2B and B2C tech.
- Consulting/services.
- Universities/educational institutions.
- Real estate.
- Restaurants.
- Healthcare agencies.
- Media/entertainment.
BrightEdge』s focus is on developing an all-encompassing search and content marketing strategy by bringing all aspects of a strategy into one platform.
This includes keyword research, competitive analysis, technical SEO, content optimizations and creation, backlink research, keyword tracking, and reporting.
What sets BrightEdge from the competition is the DataCube tool which brings its proprietary keyword index of over 3.5 billion topics (and growing) enabling users to perform on-demand research and hone on the specific area of focus or site section that matters most.
主要特徵
There are four big key selling points to BrightEdge that sets them apart from the competition.
BrightEdge Instant
Search is becoming a real-time industry with how fast things are changing on Google.
BrightEdge Instant is the industry』s first solution to the need for having real-time insights into:
- Rank.
- Search volume.
- Recommendations.
- Page speed performance.
- Competition.
- Voice search opportunities.
It covers tens of thousands of locations and languages across the globe, including non-Google engines like Amazon and YouTube – and without having to add keywords (which won』t affect pricing).
As search moves into non-traditional search engines, BrightEdge enables users the ability to identify how they stack up against competitors』 content.
More specifically, it looks into how users are performing on sites like YouTube and Amazon to ensure clients are developing content strategies for all areas where their customers are looking.
BrightEdge Data Cube
One of their 「greatest hits,」 the proprietary keyword index of over 3.5 billion topics and growing, empowers BrightEdge clients to perform on-demand research – quickly identifying search terms with how any website ranks in comparison while easily honing-in on the specific area of focus or site section that matters most.
Using their simple, flexible, dynamic filters such as keyword, URL, search volume, rank, universal listing type, and more make this tool a favorite among users.
The index can not only be used for head-to-head site benchmarking but also spans back over 5 years, providing clients with a tremendous wealth of insight into consumer behavior/demand for any site of focus.
BrightEdge Recommendations
This takes the guesswork out of search by providing a simple, actionable to-do list to improve clients』 organic performance, leveraging the ability to analyze the top-performing pages for every keyword of focus.
For more experienced SEO pros, this analysis is displayed in one convenient view, saving the time of manually checking the source code/HTML for each competing page individually.
ContentIQ
BrightEdge』s technical site audit solution is built directly into the platform allowing users to gain a deeper insight into how their SEO is performing.
Deep Learning or Artificial Intelligence
Because BrightEdge collects and stores all of their own information, they are in a unique position in the market to be able to analyze the data on behalf of their customers using artificial intelligence.
BrightEdge Insights digs deep into thousands of data points on behalf of their customers to save hours of time on analysis and enabling their customers to spend more time on making changes that can drive performance.
For example, Insights will analyze a client』s keyword footprint and automatically identify the best pages that should be optimized for Quick Answers based on where the keyword is in the current top 5 positions, but not yet owning Quick Answer for that particular keyword.
Additionally, BrightEdge』s platform analyzes the top 10 ranking pages for all tracked keywords and identifies trends/themes that are causing the other pages to outperform the website and provides prescriptive steps/changes to make in order to improve performance.
Competitive Reporting & Analysis
BrightEdge enterprise SEO platform looks at competitors in two different buckets, natural competitors and named competitors.
Natural competitors are any websites that are currently outperforming a site for any keywords/topics the user wants to perform well for.
Named competitors are the websites a client will identify as directly competing with from an overall business perspective.
Natural Competitors
For natural competitors, BrightEdge identifies the top-performing websites for all of a client』s most important topics, analyzes content and provides recommended changes to make in order to improve performance.
BrightEdge also regularly tracks performance and market share over time to account for the constant changing of the search landscape and identification of emerging sites/competitors.
Named Competitors
For named competitors, BrightEdge tracks keyword movement and performance week over week for in-depth reporting. They also use this rank data to drive reporting of other metrics such as market share against top competitors.
Brighedge』s Data Cube also enables customers to perform unlimited research against any website they want to identify keywords and competitors where they are lacking.
By understanding the competition users can ensure they are benchmarking themselves against who Google is rewarding today, not who they think Google is rewarding.
Additionally, this analysis saves hours of time of looking at competitors』 content in an attempt to understand what they are doing differently.
Analytics Integration
BrightEdge integrates with Google Analytics, Adobe Analytics, and Coremetrics through multiple options including API, SFTP, and hybrid options.
It also supports custom analytics integrations, so be sure to ask a BrightEdge representative during a demo.
Link Evaluation: Internal and/or External
Providing analysis on both internal and external links, BrightEdge partners with Majestic for their backlink information and connects the data directly into the platform on a weekly basis.
Customers use this to:
- Monitor trends in their overall backlink performance compared to their competitors.
- Correlate this to rankings or other metrics.
- More importantly, identify where their competitors are getting links that are helping to drive their performance on Google.
BrightEdge looks at Trust Flow, Domain and Page Authority, anchor text, etc. to help their customers know where to get not only a high quantity of links, but high-quality links.
BrightEdge analyzes internal links in a similar way. They strive to help customers understand where they have internal linking opportunities ensuring that they have strong anchor text (mapped to consumer demand) and are linking from high authority pages to low authority pages to improve on their SEO.
User Level Settings
The enterprise SEO platform has multiple levels of access that can be assigned to individual users.
There is typically an organization admin user that has full access to the platform and the ability to assign permissions of other users.
Standard users have the ability to use the full platform including tracking keywords, creating dashboards, and access to all aspects of the platform. There are read-only users as well.
Access to Tool, Reports & Data
All reports and dashboards within the platform are exportable on an unlimited basis in PDF or CSV format.
BrightEdge also has an open API to pull information out of the platform and into data warehouses or reporting tools like Domo, PowerBI, and Tableau.
Platform Updates & Technology Trends
The BrightEdge platform rolls out with updates every 5-6 weeks with new features as well as system improvements.
支持
100% of BrightEdge customers are assigned at least two dedicated resources in the form of a Customer Success Manager and a Strategic Account Manager.
These resources are simply not there to 「teach you how to login or XYZ」 (as they put it) but are there as extensions of a client』s team to ensure that they are seeing success in the channel and hitting goals.
Pricing Structure
There are a couple of different factors that can influence pricing including the number of keywords tracked, domains tracked, competitors tracked, and the number of pages crawled for technical audit.
BrightEdge customers get unlimited users, downloads, reports, exports, etc.
What You Should Know Before Getting Started
BrightEdge works with organizations of all shapes and sizes, from some of the biggest to some of the smallest companies in the world.
They have experience working with every industry out there and are well-positioned to leverage both their experience and the expertise to help any organization regardless of size or experience.
Their passion is to help clients exceed their goals by capitalizing on the largest and most proactive channel on the planet.
BrightEdge has built a platform that is easy to learn for newcomers to search, but also flexible enough to grow and scale within large, experienced teams.
In addition, their award-winning customer success model is designed to align with clients』 level of experience, introducing many to the channel for the first time, while also enabling sophisticated SEO professionals to hit the ground running.
摘要
BrightEdge』s Data Cube and Customer Success Team are what their customers respond to most. BrightEdge customers love the support they get with the BrightEdge team.
BrightEdge likes to see themselves as not just a simple vendor that provides training and usage of the platform but integrated into a client』s business goals and metrics and an extension of the team.
The company reports that customers who have moved from other solutions to BrightEdge continuously boast about the move to everything being housed in one platform, that they save hours of time a month on historically manual, non-revenue driving, tasks.
By automating those tasks and analysis for them, their customers are able to spend more time on creating and optimizing their content, which helps to move the needle.
Flexibility and customization of the platform allow customers to essentially create an unlimited number of reports/dashboards within the technology. This helps them tell a much more clear story of the value of their work within the channel.
Additionally, within the Data Cube, BrightEdge customers love how they are able to narrow down on their sites to find the best opportunities.
What Sets BrightEdge Apart From the Competition?
Ease of Use
Everything needed to effectively optimize a site is accessible in one place, utilizing a unified methodology, where each 「system」 is able to speak to each other.
This allows their clients to track something in one place, the platform to produce an associated action in other, and quickly generate a corresponding report to capture everything.
Artificial Intelligence
With an endless amount of data available on the web, it is almost impossible for even the most sophisticated SEO professionals to make sense of it all.
Their artificial intelligence engine, Data Mind, takes much of this effort off of our clients』 plate, by analyzing tremendous amounts of data to:
- Identify trends at scale and stay ahead of market/industry changes.
- Capitalize on the best opportunities to drive growth.
- Make data-driven decisions.
Real-Time Insights
BrightEdge Instant is the industry』s first solution to the need for having real-time insights into rank, search volume, recommendations, page speed performance, competition, and voice search opportunities
Pace of Innovation
BrightEdge develops its technology internally. They are not reliant on other data providers where they have no control over the product roadmap or SLAs.
This allows them to take feedback directly from their customers and build technology suited directly to their needs.
BrightEdge releases updates to the platform every 6 weeks based on this feedback to constantly keep their customers ahead of Google.
You can also learn about BrightEdge and read through their over 50 customer stories 和 case studies。
Wrapping Up
While there are many SEO tools for agencies available, the tools reviewed here are focused on users that work within large corporations that need a quick and easy resource to:
- Report on ROI.
- Track keywords.
- Work across the organization to successfully drive SEO to success.
In my years, I have used many free tools as well as the reasonably priced monthly fee SaaS tools like Moz, SEMrush, and even Keylime both for my own websites and some SMB clients during my consulting and agency days.
That said, enterprise-level companies need more robust platforms that can provide a one-stop-shop for the most experienced SEO all the way down to the marketers, product managers, and executives.
Image Credits
All screenshots taken by author, September 2019